Instagram has made a significant policy change that is set to alter how its live streaming feature is used. In a move that has already been implemented, public accounts with fewer than 1,000 followers are no longer able to go live on the platform. This new rule marks a substantial shift in how Instagram manages its live feature, which has been a popular tool for creators of all sizes.
The change affects a large segment of Instagram’s user base, particularly those who are just starting to build their following. However, it’s important to note that the new rule does not apply to all accounts. Private accounts, regardless of their follower count, are still able to broadcast live. The change is specifically targeted at public accounts, which are more visible to the wider community.
Why the Change? (An Analytical Look)
While there has been no official reason given by Instagram for the policy change, the move has prompted a great deal of speculation. One possibility is that Instagram is working to clamp down on malicious accounts leveraging the livestream feature to scam people. Live streams, due to their real-time nature, can be a breeding ground for scams, and limiting access to accounts with a small following could be a way to reduce the platform’s overall risk.
Another possibility is that Instagram is prioritising its resources to help creators who are more likely to generate a return for the platform. Live streaming, as a feature, requires a lot of resources, and by limiting access to accounts with a larger, more established following, Instagram can potentially ensure that its resources are being used in a more efficient way. This could also be a way for Instagram to focus on monetisation for its creators, as accounts with over 1,000 followers are more likely to be generating revenue for the platform.
The Impact on Creators
The new policy is a double-edged sword for creators. On one hand, it could be seen as a blow to small, emerging creators who use live streams to build their audience and connect with their followers. For many, the live feature is a crucial tool for community building and engagement. On the other hand, the change could also be seen as a way for Instagram to focus on the quality of its live content, ensuring that the feature is being used in a meaningful way. It also sends a clear message that a creator’s journey on Instagram has a specific path, and that building a following is a prerequisite for accessing all of the platform’s features.
