Small and medium businesses are different from their larger competitors because the chief strategist in many SMBs is often still the owner or the founder.

The challenge for SMB owners is therefore often to understand the technological trends that might apply to their business. This can be complicated, in part because the rate of change in technology is high.

Yet many of these technology areas, such as access to mobile devices and the growth of cloud services, have special relevance to SMBs. Integrating technology should therefore be a central part of any SMB strategy, rather than an option, even for very small companies. The technology is needed to meet customer demands for better experiences, to ensure that businesses and customers can transact quickly, and because being online makes it easier and faster for SMBs to open up new global markets.

Employees of SMBs have similar expectations and the same driven goals of the business owners. They believe that having the right technology improves their productivity, helps drive business growth and increases flexibility in a hybrid working world.

At the center of how SMBs can leverage technology are four trends around mobility, AI-enabled services, and cloud automation, all under a security umbrella.

Taking teams to the next level of productivity, flexibility and customer satisfaction will require businesses to find a balance between implementing emerging technology and training employees to use this technology to provide personalized experiences for customers.

How do each of these technologies support and influence SMBs?

Connectivity

Slow and unstable connectivity is a major obstacle for a distributed workforce that relies on device technology to collaborate and to provide value to customers. Even as 5G continues to be rolled out around the world, WiFi 6E is already offering advanced connectivity in many countries. SMBs can make their investments in WiFi 6E and 5G today, to take advantage of higher-bandwidth, ultra-low-latency connectivity, and high-speed connectivity to the cloud. It’s worth noting that 5G deployments are accelerating around the world, and WiFi 7 is already on the horizon. SMBs should at least understand where these might fit into their existing and future strategies.

Device speed and functionality will continue to match this high-speed connectivity, and users will continue to seek out ever more productive designs that match lifestyle, work style, and mobility. An example of a device that is made for such high-speed connectivity is the Lenovo ThinkBook Plus Gen 4 operating on Windows 11 Pro. Simplify your workday and improve productivity with Windows 11 Pro With AI-powered experiences, intelligent workflows, and unmatched personalization, you can do it all on your Windows 11 Pro device. From features to get organized in a snap to fast performance and smart videoconferencing, Windows 11 Pro devices help you improve productivity anywhere. It has a built-in secondary screen offering alternative and distinct functions. Such an innovative device requires high-speed connectivity so that employees will be “always available” and “often on”, working flexibly to accommodate their personal lives.

Cloud automation

Cloud automation, and cloud applications, are an easy entry point for many SMBs that are looking to speed up or otherwise improve their business processes. As data, apps and workloads continue to expand into the cloud, SMBs will be able to automate simpler tasks, programs and customer services.  Efficient automation of data analytics, customer feedback and trends or smarter scheduling can free up more time for teams to focus on creative growth engines.

The cloud also allows more SMBs to consider Software-as-a-Service (SaaS), Platform-as-a-Service (PaaS) and Infrastructure-as-a-Service (IaaS) options. While often being more cost-effective, hybrid cloud solutions will be more future-proof and allow for greater scalability through flexibility. IDC has predicted that the growth of cloud services among APAC SMBs, for example, will continue through to 2025.

AI services and products

AI services are increasingly playing a role in helping businesses address common challenges such as staffing, security monitoring, financial management, and tailoring services to customer needs.

Some SMBs are now incorporating AI chatbots to provide round-the-clock resources for employees, adding convenience for those seeking answers to common questions about employee benefits, scheduling, insurance, vacation availability and sick time.

Companies that adapt smartly to incorporate AI-enabled services and products have a competitive advantage. AI and machine learning can provide real-time targeted data analysis, allowing employees to do creative and social media tasks that AI simply cannot credibly do. This, in turn, frees up time for innovation, and product and service development – investments that can be made without sacrificing current revenue and cash flow.

Securing the IT ecosystem

Across all these technologies sits security, from the devices all the way through to cloud access. Remote and hybrid work styles have already changed the nature of security risks, with many organizations, including SMBs, now allowing employees to have flexibility in where they work and use their own devices. As more services move to the cloud, access security risks also increase, and while cloud service providers can provide secure access inside their data centres, access between a business’s devices and the cloud can still attract cyber security risks. Threats are very real and lack of adequate protection can have devastating effects, but best practices and solutions exist to mitigate those threats.

SMBs must strategically implement the appropriate infrastructure, cloud automation and AI tools that will help their business scale. Businesses of all sizes demand client and data centre infrastructure that enables growth rather than restricts it. As technology rapidly evolves, businesses need the ability to integrate new technologies and workloads efficiently and seamlessly, often within resource, budget and capital boundaries.

For SMBs, this sometimes represents new challenges, but they can leverage the experience and investment made by larger companies, peers, partners and competitors, and with the right business and technology strategies in place, they will have the advantage of being more dynamic and responsive to growth opportunities.