AEON Bank (M) Berhad officially launched its operations on May 26, 2024, marking a significant milestone as Malaysia’s first fully Islamic digital bank. The launch ceremony, held at AEON Hall, AEON Mall Shah Alam, was attended by prominent figures from the financial sector and government, including Yang Bahagi Datuk Johan Mahmood Merican, Secretary General of Treasury, Ministry of Finance.

AEON Bank offers a variety of Shariah-compliant digital banking solutions for personal banking customers. These currently include:

• Savings Account-i: This account offers a competitive profit rate.
• Savings Pots: Users can create customized savings pots to achieve specific financial goals.
• Budgeting Tools: These tools help users manage their finances effectively.

Customers who activate their accounts can immediately access a virtual AEON Bank x Visa Debit Card-i. A physical debit card option is also available upon request.

AEON Bank emphasizes providing a seamless user experience. New customers signing up during the launch campaign can enjoy a 3,000 AEON Points bonus and earn triple the points on transactions using their new debit card. Additionally, existing members of the AEON Points program will have their membership automatically linked to the AEON Bank app. This integration unlocks further benefits and rewards across the extensive AEON ecosystem, encompassing AEON Malls, supermarkets, and partner merchants. Points earned can be conveniently converted to cash within the user’s AEON Bank account.

AEON Bank is committed to reaching a broad customer base. The launch campaign at AEON Mall Shah Alam featured public activations, family-oriented activities, and exclusive giveaways to engage with the community. This approach will continue with nationwide roadshows planned across eight Malaysian states from June to November 2024.

By prioritizing accessibility, AEON Bank aims to empower all Malaysians, particularly the underserved and unbanked segments, to participate in the financial system and achieve their financial goals. The launch of this Islamic digital bank is a noteworthy development in Malaysia’s evolving financial landscape.