Samsung Malaysia isn’t a stranger when it comes to launching experience stores. However, since its first Experience store launch, the company has evolved into one that offers more than just mobile experiences. In Malaysia, at least, there hasn’t been a store which showcases the full range of Samsung offerings including their smartphones, TVs and household appliances.
Samsung Malaysia is changing that with the launch of their new Premium Experience Store. The store sees Samsung collaborating with local retail giant Senheng to showcase all of Samsung’s offerings. The new Samsung Premium Experience Store is located at ground floor of theShoppes at Four Seasons Place which is nestled in the heart of Kuala Lumpur. The store covers a humungous 5,399 sqft and not only showcases Samsung’s extensive offerings but also contains experience zones for customers to get the full experience.
“We are excited for this collaboration with Senheng that extends on our long-term partnership to enhance Samsung consumers’ experiences. At Samsung, people are at the centre of everything we do. Everything that we are doing today is being designed to enrich people’s lives in ways that matters the most and provide a healthier environment”
Edward Han, President of Samsung Malaysia Electronics
The store is also the first to showcase Samsung’s new BESPOKE line up. Walking in, you will be able to see Samsung’s BESPOKE refrigerators, the BESPOKE AirDresser and even the BESPOKE Jet vacuums. The store itself has six experiential zone which showcase different products and experiences including mobile, Neo QLED 8K TV, Lifestyle TVs and more.