eCommerce is growing in Malaysia with an increasing number of Malaysians opting to shop online when it comes to getting their daily needs and essentials. In fact, Shopee reports that users have been spending about 20% more time on their platform on a weekly basis. The increase, spurred by the recent movement control order (MCO), indicates that consumers are increasingly more willing to shop online.
As more consumers turn to online platforms, it provides a golden opportunity for Shopee and its partners to incentivise their platforms. Working together with one of Malaysia’s largest banks, Maybank, Shopee Malaysia and Visa have launched a new platinum credit card. The new Maybank Shopee Credit Card will reward users with Shopee coins for every transaction online and offline. Users will also receive extra bonuses such as 5x the coins during Shopee’s monthly payday sales on the 28th of every month and 4x Shopee coins for dining, entertainment and contactless payments.
Cardholders can then use these coins on Shopee to offset future purchases and redeem vouchers including F&B and services from the Daily Coins Rewards feature on the App. What’s more, cardholders who rack up more than 5,000 coins will be rewarded with Maybank TreatsPoints which they can use to redeem gifts from Maybank.
Malaysians between 21 and 65 years of age can apply for the card beginning on July 1, 2020. Applicants will need to have an annual income of MYR36,000. The card comes with a lifetime annual waiver. Successful applicants will receive 5,000 Shopee coins when they spend MYR300 within their first 60 days.
The new credit card comes just ahead of Shopee’s annual 7.7 mid year sale which kicks off on 7 July. As such, early adopters who successfully apply for the card from 1 July to 7 July will be rewarded with Shopee Vouchers worth MYR500 when they spend MYR300 within their first 45 days. The limited offer can be redeemed on a first come, first served basis.
The mid year sale also brings 50% coins cashback for all Shopee users on a daily basis. Users can also win up to 7 million coins by playing Shopee Claw, Shopee Candy, Shopee Garden, Shopee Poly, Shopee Dance and more during the sale period. Shopee’s Shocking Sale also makes a return with deals from as low as MYR0.77 during the 7 July Sale.