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Anonymised Data Used to Serve the Community – Is this the beginning of a Smart City?

Waze is one of, if not, the largest navigation platform in the world with over 6.3 million active users in Malaysia alone. To put a little context to it, Malaysia’s current population count is at 32 million people – That…

Enhancing The Users’ Journey – A Deeper Look at Advertising on Waze

Waze is one of, if not, the largest navigation platform in the world with over 6.3 million active users in Malaysia alone. To put a little context to it, Malaysia’s current population count is at 32 million people – That…

Marketing Goes On The Way with Waze

You know Waze, we love it too. It saves us plenty of time doing guesswork of which road to take to go to work, to go to our meetings, to get to a dinner date, lunch date, and what not.…

Waze Predicts Best Times for Travel during Chinese New Year

Driving back to your hometown this Chinese New Year? Waze wants to make life easier with some travel predictions.

Waze Becomes Even Smarter With New Event Partner Program

If you have at least a driving license and own a smartphone, you definitely have one or two navigating apps. One of those apps would definitely be Waze. Even if you do not have the app in your smartphone currently,…

Waze Enrages Law Makers

Waze is a traffic reporting app that is used for navigation and has become a hit due to its real time usage as well as its crowd sourcing capabilities. Users get to report on traffic jams and congested areas so…

Windows Phone gets the Boot from Waze!

Waze has become one of the most common and popular navigation app on any platform: iOS, Android or Windows Phone.  The turn by turn navigation application gained popularity due to the social nature of the platform which crowd sources its traffic…

US Government Wants To Control Google Maps and Waze

It seems that the Congress is being pushed to put into law that the American Government has power to regulate any mapping and navigation apps on your smartphones such as Google Maps and Waze. The Department of Transportation has taken…