The content creator market is huge in 2021. Of course, the rise in various social media mediums like Facebook, Instagram, Snapchat, and even Twitch has created this huge demand for contents over the internet. To be fair, Twitch may not be a social media platform per se, but it does create a huge demand in more live streamed contents; pretty much what Facebook is doing with regular and even Facebook Gaming platform. In all these, the most popular contents are also the visual contents like videos and photo updates. Written contents have been taking a backseat for a while and we all know that.

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With modern social media as well, content creation has been at its simplest form today. All you need is a smartphone that can support all the apps to start creating contents. Of course, using your smartphone to create contents can be pretty limiting. We always say that if you want to make the best video or photography content, invest in a camera; there are plenty of choices out there too. Today, your decision-making process is going to be a little harder, or easier, depending on how you look at it.

The Sony Alpha (α) ZV-E10, as they call it, is meant to sit above the ZV-1 compact camera. Rightfully so, with an APS-C cropped sensor instead of the small 1-inch sensor of the compact ZV-1. It is also an interchangeable lens camera with Sony’s proprietary E-Mount. This opens up a whole plethora of creative possibilities with Sony’s extensive E-Mount lenses as well.

It features a 24.2-Megapixel Exmor CMOS sensor backed by Sony’s brilliant BIONZ X image processor. Of course, with a bigger sensor than the ZV-1, you should be getting a better image quality and better low-light performance from the ZV-E10. At the same time, there are a few features that makes this camera perfect for both experienced and new content creators.

For one, the Sony α ZV-E10 packs a clever Background Defocus feature that was first seen and highly acclaimed in the ZV-1. While the feature is more catered for vloggers, it is a clever system to sort of mimic the depth-of-field effect you get with more expensive lenses and larger camera sensors without spending the extra money. At the same time, it is less focus sensitive in this implementation, which allows subjects extra movement tolerances. “Product Showcase Setting” mode is also something that content creators can appreciate to quickly shift focus from the subject’s face to a highlighted object.

At 343g (body only), the Sony α ZV-E10 is lighter than even the Sony α6400, and way lighter than the high-end Sony α7 series of cameras. That also means an added portability and versatility in your shoots. You do not need a large space to lug the ZV-E10 around and setting it up can be as easy as pulling it out of the bag and just point at your subject.

The α ZV-E10 is made with videos in mind though. It shoots at up to 4K 30fps and Full HD 120fps (slow-motion) to make this one of the most versatile compact shooters available in the current market. Of course, Sony’s clever electronic image stabilisation makes an appearance here. You do have to turn on Active Mode for stabilisation to kick in though. Still, you can get a crisp, stable 4K vlogs from the camera.

The new Sony compact camera is also sort of made to be a one-stop-shop for content creation. That is why the α ZV-E10 comes with Sony’s industry leading Fast Hybrid autofocus, and real-time Eye autofocus and tracking for all sorts of contents. You can use the camera to take great looking and detailed photos and track a moving subject for fast moving videos. You may not even need a separate mic with the α ZV-E10 too with its built-in Direction 3-capsule Mic and a wind screen included out-of-the-box. If you have a mic, you can easily use the ZV-E10’s mic jack on its side.

The Sony α ZV-E10 will be available in Malaysia from September 2021 onward. You can select between black or white colour options with the new camera. At launch the Sony α ZV-E10 will be available for MYR 2,599 (body only) and MYR 3,099 for a kit lens (E PZ 16-50mm F3.5-5.6 OSS) bundle. More information on Sony’s camera systems and the α ZV-E10 can be found on their website.