In a world where experts thought, just a few years ago, that TV would be dead and short form content platforms like YouTube will takeover, TV and films are doing better than ever. You cannot credit their strength to manufacturers though. Rather, these things come because of technologies that exists and allows the existence of Netflix.
Netflix is now bigger than life though. While there are other platforms like Disney+, or Amazon Prime Videos, Netflix is still king. It is the one platform that you go to time and time again to find contents to watch. It is, at least personally, the first platform that we switch on to find entertainment before even YouTube.
You can never get enough of Netflix though. After every show, you might discover something about the show that you liked. The most common of that is the soundtracks used in the show or movie. Within two weeks of Squid Game’s debut on Netflix, 22,500 unique Squid Game themed playlists were created by Spotify users to keep the show alive.
Netflix very much understands that their users are looking for entertainment far beyond their own scope. Spotify sees this too, obviously, being the largest audio streaming platform known to man. A collaboration was imminent.
They call it the Netflix Hub on Spotify and it is the best way for you to experience your Netflix shows beyond the streaming platform, at least according to Spotify and Netflix. In the hub premium users can find all official soundtracks, playlists, and even podcasts from Netflix’s shows. You can easily access soundtracks from shows like Squid Game, Bruised, and even Cowboy Bebop.
The collaboration is more than just compiling soundtracks, playlists, and podcasts though. In honor of the final season of Money Heist, Spotify has included new videos from the cast of the show (not available in Malaysia yet, as far as we can tell). They have also updated the soundtrack playlist with songs used the latest episodes of the show. There are also new features like Character Match Playlist quiz that matches you to your favourite characters from the Spanish show.
Of course, the collaboration will not just end at Money Heist. As Netflix populates its library with new contents, so will Spotify with dedicated Netflix contents. You might see a Squid Game related video content and quiz in the future, you will never know.