FUJIFILM’s INSTAX series cameras have been the king of instant printing cameras, not like they had plenty in terms of competition anyway. Their first INSTAX mini camera was introduced back in 2016. Back then, the INSTAX mini was a curious little camera that looked out of place in the world of digital cameras. There were questions about its place in the modern photography world.

It was not made as a serious camera though. It was built and made for fun. It was made to be completely basic and very easy to use. Fast forward to 2023, they are introducing the 12^th iteration of the INSTAX mini. To be fair, the recipe has been somewhat the same.

The INSTAX mini 12 draws pretty much from the INSTAX mini 11 introduced back in 2020. Yes, it has been nearly three years since FUJIFILM updated the INSTAX mini camera. To be fair, there is not too much to update in the first place.

The INSTAX mini 11 introduced a very clever Automatic Exposure function to the FUJIFILM INSTAX family. There is nothing much else to be improved for the INSTAX because it offers the sort of same instant film experience as the INSTAX before it. There is slightly new bodywork adding some flair and ergonomic function to the instant film camera on the mini 11. Apart from that and the new exposure control technology, there is not much else new on the mini 11.

The mini 12 offers the same Automatic Exposure as the older INSTAX mini 11. It offers largely the same body as the old one too. Now though there is a new control mechanism on the 12^th iteration of the INSTAX mini. You now can rotate the lens. When you do that, the lens zooms in and goes to ‘Close-up Mode’. You can now use it to take proper selfies with the photo focusing right on your face. You can use the mirror right beside the lens too to get yourself in the right frame. It also prints faster than before, now at just five seconds after you hit the shutter.

Once you take your photo with the FUJIFILM INSTAX mini 12, you can keep it digitized with FUJIFILM’s latest smartphone app. With the ‘INSTAX UP!” app, you can take use your smartphone, take a photo of the film that was just printed by the INSTAX mini 12 and keep it digitally. You can even reproduce it in your own style with INSTAX printers. Either that, you can share the photos on your social media channels.

The FUJIFILM INSTAX mini 12 will be available in new colours too – Mint Green, Blossom Pink, Pastel Blue, Lilac Purple, Clay White. The FUJIFILM INSTAX mini 12 will be available in Malaysia from the 13^th of April 2023 onward from FUJIFILM’s authorised retailers, their official stores, and online across the nation. It will set you back MYR 428 and you also get two packs of film to get going. More on the FUJIFILM INSTAX mini 12 can be found on their website.