Tag Archives: IMAX

Play For Dream MR Takes on Apple’s Vision Pro at a Lower Price Point

Play for Dream Technology, a mixed reality company currently based out of China, is taking Apple’s Vision Pro head-on with its new Play for Dream MR. The new mixed reality headset is not only bringing a lot of the features that made Apple’s Vision Pro notable, but it’s also making some big improvements.

Play For Dream MR 8

The Play for Dream MR headset runs on the Qualcomm Snapdragon XR+ Gen 2. The processor is built from the ground up for Mixed and Extended-reality experiences. It has 16GB of RAM supporting this processor and is available with up to 1TB of onboard storage. When it comes to optics, the Play for Dream MR comes with two 8K micro OLED screens – one per eye. Unlike other mixed-reality headsets, the Play for Dream MR headset comes with a Pancake optics solution that is developed by the team at Play for Dream Technologies. The company’s solution is made of ultra-lightweight resin which reduces the weight of the lenses tremendously. According to the company, it’s the lightest available right now.

Design-wise, the same approach is also being used when it comes to the design of the wearable. The MR headset is built to not only look futuristic but also be light. The main factor behind this approach is simply the comfort of wearing the headset over prolonged periods of time. The headset is only 33mm thick and even has a built-in battery. You can also get extra juice with an additional power bank for even longer MR sessions. It’s also designed with a 3:2 weight distribution to minimise neck strain.

Play For Dream MR 16

There are a total of 11 high-performance cameras that are paired with 7 different types of sensors and 22 infra-red LEDs for precise multimodal interaction. The main cameras on the Play For Dream MR are dual 32-megapixel sensors which are used for view through for extended and augmented-reality application. In addition, these cameras can also be used to capture immersive, 3D content that can be used with the Play for Dream MR. The MR also has a large 103° field of view with about 45 pixels per degree (PPD).

On top of these specs, Play for Dream Technologies has also developed its own MR OS called DreamOS based on Android. This OS while built on Android expands the capabilities of it to include productivity features, the ability to create 3D content and more. What could be a hallmark feature when it comes to the MR is its AI Assistant, Xiao Hu. The cute, furry little creature is the Play for Dream MR’s visual manifestation of Iron Man’s Jarvis. For now, Xiao Hu is able to handle searches, music composition, translation and precise voice control. That said, Xiao Hu is only one of the AI features that will be coming with the MR.

Play For Dream MR 4

While augmented- and mixed-reality are amazing, it’s not worth much if there’s no content. Play For Dream Technologies is partnering with over 100 content companies to ensure that the platform has a robust app and content ecosystem. In addition, partners like Unity are helping the company figure out apps as both immersive 3D experiences and regular app experiences. When it comes to content, the headset is able to provide an immersive theatrical experience as the in OS screen can provide experiences that mimic a screen that is over 1000-inches big.

The development of immersive content experiences has also influenced the design and features of the headset. The Play for Dream MR comes with speakers that are able to deliver DTS:X audio and IMAX immersive audio. These speakers are developed in partnership with Xperi (the company behind DTS:X) and IMAX. The built-in speakers are able to deliver simulated 7.1-channel audio that has been IMAX Enhanced certified. The built-in speakers are also able to create 3D immersive sound. CEO and Founder of Play for Dream, Huang Feng, mentioned that the company chose to go with built-in speakers to create a more immersive experience but more importantly, to provide an integrated experience that is more conducive to long hours of use. He iterated that using earbuds may not be the best option.

Play For Dream MR 12

Like other VR headsets, the MR comes with controllers or joysticks. These controllers come with 6DoF and lack the halo design we’re used to seeing in other systems. However, they are more accurate and have better range of movement. In addition, the Play for Dream MR has basic and advanced gesture controls. These gestures are developed in collaboration with Sogou, a company that has already made waves with gestures based controls in the past. These gestures are detected by the large number of sensors on the headset. These sensors are supposedly able to track the gestures with increased accuracy and precision.

Pricing & Availability

The only official pricing announced during the launch of the Play for Dream MR is USD$1X99 – which is a fraction of the price of the Apple Vision Pro. However, the MR will be rolling out officially in Malaysia and Singapore starting in October 2024. Other Asia Pacific countries like Vietnam, Indonesia, Thailand and more will follow in 2025.

We expect that the headset will be priced at about USD$1,899 or just a tad bit lower. However, at this point, the MR is entering a market which is stagnating barring the interest behind the Apple Vision Pro. However, with an option that is not only cheaper, but more open for everyone with a lower price point and what looks like to be a promising competitor that can invigorate the space when it comes to gaming and even how we consume our conent.

HONOR Magic3 Series Unveiled with IMAX Camera Enhancements

HONOR is a brand most well-known for being the affordable arm of HUAWEI. However, that changed over a year ago when the company was spun off to be an independent company challenging what was once its parent company. This year, the company has already launched one flagship as an independent company – the Honor 50 series. HONOR is once again expanding its portfolio with a brand new smartphone.

Better Image and Video with IMAX Enhanced Cameras

Screenshot 2021 08 12 at 21 10 11 150 HONOR Magic 3 Series Global Launch Event YouTube
Source: HONOR Global (YouTube)

The HONOR Magic3 series will consist of three smartphones (for now): the HONOR Magic3, the HONOR Magic3 Pro and the HONOR Magic3 Pro+. These smartphones are the first smartphones on the market to have IMAX enhancements when it comes to imaging. They have capabilities for shooting in exclusive 3D LUT colour grading profiles as well as video recording in LOG format.

Of course, given the hallmark partnership with IMAX, the HONOR Magic3 does have a focus on the camera that powers these features. The HONOR Magic3 comes with a triple camera setup. Its main sensor is a 50-megapixel, SONY IMX 766 sensor with 23mm focal length and an f/1.9 aperture and a wide-angle lens. This is complemented by a 64-megapixel monochrome sensor with an f/1.8 aperture and a 13-megapixel sensor with an ultra-wide-angle lens, 13mm focal length and an f/2.2 aperture. It also has a laser autofocus module. The HONOR Magic3 Pro comes with a four-sensor camera setup. It shares the same setup as the Magic3 with a complement of an additional telephoto sensor with a 64-megapixel periscope sensor with OIS and 3.5x optical zoom and an 8×8 dTOF sensor. The Magic3 Pro+ comes with the same setup as the Magic3 Pro with the 13-megapixel ultra-wide sensor replaced with a 64-megapixel ultra-wide sensor.

Screenshot 2021 08 12 at 21 27 07 151 HONOR Magic 3 Series Global Launch Event YouTube
Source: HONOR Global (YouTube)

With the partnership with IMAX, the HONOR Magic3 series is said to be one of the factors behind the increased image quality. It allows even more flexibility when it comes to post-processing thanks to the 3D LUT profile and LOG format video. The cameras come with eight AI film effects with preset LUT profiles. These profiles allow users to edit and colour grade more easily allowing for better colour accuracy and better image quality. This is enhanced further by the enhanced colour precision of the 8 colour channels of the sensor and its integrated Smart AWB algorithm.

  • HONOR Magic3 Pro Golden Hour
  • HONOR Magic3 Pro White
  • HONOR Magic3 Pro Black
  • HONOR Magic3 Pro Front

On the front, is a dual-sensor camera setup. This is nestled in the 3D display in a pill-shaped cutout. The 13-megapixel sensor is complemented by a 3D ToF depth sensor. The camera setup doesn’t just take selfies, it is also used in the phone’s more secure implementation of the face unlock feature.

A Powerpacked Flagship

The two smartphones are running on Qualcomm’s latest and greatest: the Snapdragon 888+. The new processor is a supped up Snapdragon 888 which promises even better performance while sipping on battery power. This is complemented with 12GB of RAM and 512GB of onboard memory. Both phones also run on a 4,6000mAh battery capable of 66W fast wired charging and 50W wireless charging.

Screenshot 2021 08 12 at 21 11 02 150 HONOR Magic 3 Series Global Launch Event YouTube
Source: HONOR Global (YouTube)

On the display side of things, both of the HONOR Magic3 smartphones come with a 6.76-inch OLED display with Full HD+ resolution and a 120Hz refresh rate. The display is also curved and folds over the sides. The Pro+ comes with a higher resolution QHD+ resolution screen. The Magic3 comes with IP54 certification while the Pro comes with IP68. Both will be running Magic UI powered by Android 11.

  • HONOR Magic3 Pro Front 1
  • HONOR Magic3 Pro Ceramic Black1
  • HONOR Magic3 Pro Ceramic Black2
  • HONOR Magic3 Pro Ceramic Black3

Pricing & Availability

The HONOR Magic3 series will be available in two finishes. The first is finished with synthetic leather while the next comes with a more conventional glass back. The former is available in Golden Hour and Blur Hour colours while the latter is available in Black and White.

Screenshot 2021 08 12 at 21 54 12 151 HONOR Magic 3 Series Global Launch Event YouTube
Source: HONOR Global (YouTube)

The HONOR Magic3 is priced at €899 (MYR4,462.72*) while the HONOR Magic3 Pro comes in at €1,099 (MYR5,455.85*).

The HONOR Magic3 Pro+ will come in Ceramic Black and Ceramic White. It will be priced at €1,499 (MYR7,441.18*).

The Magic3 series will be released in China first with plans for a global rollout to be announced later on.

*Conversion rate taken from XE.com at 9.49 pm on 12 August 2021. EUR€1 = MYR4.64.