Tag Archives: CES 2025

Computers

[CES 2025] AI Takes Center Stage in the New ASUS Vivobook 14/16

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ASUS, at CES 2025, has broadened its portfolio of AI-powered laptops with the introduction of the Vivobook 14/16 series (A1407/A1607 and M1407KA/M1607KA). These laptops aim to make AI features more accessible to a wider audience, offering a balance of performance, features, and value. This release offers two distinct processing options, catering to different user needs and preferences.

It’s Your Choice: Snapdragon Or AMD

The Vivobook 14/16 series will be available on two different processor platforms. The A1407/A1607 models are equipped with Snapdragon X processors, while the M1407KA/M1607KA variants feature AMD Ryzen AI 7 300 series processors. This choice provides users with flexibility based on their priorities.

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Source: ASUS

The Snapdragon X processors in the A1407/A1607 offer over 45 NPU TOPS (trillions of operations per second) of AI processing power. This dedicated AI processing capability is designed to accelerate AI-related tasks and enhance the overall user experience. ASUS states that these processors offer a 44% performance boost over the previous generation and provide up to 19.8 hours of battery life.

The use of Snapdragon processors means these models operate on the ARM64 architecture, similar to the Zenbook A14. This architecture is known for its power efficiency, contributing to the extended battery life. As discussed in the Zenbook A14 article, it’s important to be aware of software compatibility considerations with ARM64, though Microsoft and developers are continually improving support for this architecture.

The M1407KA/M1607KA models, on the other hand, utilize AMD Ryzen AI 7 300 series processors. These processors also integrate AI processing capabilities, though the specific architecture and performance characteristics differ from the Snapdragon platform. The AMD Ryzen AI processors offer a blend of CPU and GPU performance suitable for a wider range of tasks, including content creation and more demanding workloads.

AI-Enhanced Features for Productivity and Creativity Tools

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Source: ASUS

Both the Snapdragon and AMD-powered Vivobook 14/16 models offer a suite of AI-enhanced features designed to improve productivity and creativity. These features, enabled by the integrated NPUs or AI engines within the respective processors, include:

  • Cocreator in Paint: This feature allows users to refine artwork in real-time, providing AI-assisted suggestions and enhancements.
  • Generative Fill and Erase: These tools in Paint simplify photo editing by allowing users to seamlessly fill areas of an image or remove unwanted objects.
  • ASUS-exclusive StoryCube application: This application automatically categorizes files based on their content, aiming to improve file organization and searchability.
  • Live Captions: This feature provides real-time, accurate subtitles, which can be helpful for accessibility, language learning, or viewing content in noisy environments.

Security and Privacy with the Microsoft Pluton

ASUS has emphasized security and privacy in the Vivobook 14/16 series. The integration of the Microsoft Pluton security processor offers enhanced hardware-level protection against various threats. The AI Camera enhances security by detecting the user’s presence and automatically locking the device when they step away. This feature works in conjunction with Adaptive Lock and Adaptive Dimming, which further contribute to battery life and privacy by automatically adjusting screen brightness and locking the device when the user is not present.

Design, Durability, and Connectivity

The Vivobook 14/16 laptops feature a stylish design and are built to meet military-grade durability standards, suggesting they can withstand everyday wear and tear. A comprehensive array of I/O ports provides ample connectivity options. These ports include two USB4 Type-C ports, two USB 3.2 Gen1 Type-A ports, an HDMI port, and an audio combo jack. This variety of ports ensures compatibility with a wide range of peripherals and external displays.

ASUS Vivobook 14 M1407KA Product photo 1D Platinum Gold 10 Non backlit
ASUS Vivobook 14 M1407KA Product photo 1B Quiet Blue 3 Non backlit
ASUS Vivobook 16 X1607QA Product photo 1B Quiet Blue 11 Non backlit
ASUS Vivobook 16 X1607QA Product photo 1S Cool Silver 04 Non Backlit
ASUS Vivobook 16 X1607QA Product photo 1S Cool Silver 06 Non Backlit

The Vivobook 14 is available in Cool Silver, Quiet Blue, and Platinum Gold, offering users some choice in terms of aesthetics. The Vivobook 16 is available in Cool Silver and Quiet Blue.

Key Differences Summarized:

To summarize the key differences between the two versions of the Vivobook 14/16:

  • A1407/A1607: Snapdragon X processors, ARM64 architecture, emphasis on battery life and AI acceleration.
  • M1407KA/M1607KA: AMD Ryzen AI 7 300 series processors, x86 architecture, balanced CPU and GPU performance.

Pricing & Availability

The Vivobook 14/16 series is expected to arrive in Malaysia by early March 2025. Specific details regarding pricing, configurations, and regional availability are not available yet.

Computers, Gaming

[CES 2025] Alienware Area 51 Makes A Return With Killer Specs

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Alienware has reignited a legend with the reintroduction of the iconic Area-51, now available in both desktop and laptop forms. This revival marks a significant step forward for Alienware, pushing the boundaries of performance, design, and user experience. Alongside the Area-51 resurgence, Alienware has also refreshed its Aurora desktop line, offering a compelling option for gamers seeking a more compact yet powerful system.

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Source: Dell

Alienware Area-51 Desktop: A Tower of Power Reborn

The Area-51 Desktop makes a grand return as Alienware’s flagship gaming PC, designed for enthusiasts who demand unyielding performance and extensive customization options.

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Source: Dell

This full-size 80L tower is built around standard components, ensuring easy upgrades and serviceability for years to come. The machine offers elite performance, with support for over 600W of dedicated graphics power and up to 280W of dedicated processing power. This allows the Area-51 to accommodate the most powerful components available, including up to an NVIDIA GeForce RTX 5090 GPU and an Intel Core Ultra 9 285K CPU.

A key innovation is the positive pressure design of the thermal architecture. This system uses three different fan sizes (dual 140mm, dual 180mm, and dual/triple 120mm for liquid cooling configurations) to pull cool air into the chassis. Gaskets create a seal to prevent leakage, and the positive pressure forces heated air out the back through a passive exhaust system. This design is said to move 25% more air through the chassis, resulting in up to 13% cooler temperatures and 45% quieter operation during graphics-intensive tasks.

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Upgradeability is also a core focus, with QR codes inside the chassis linking to instructional videos on component updates, repairs, and modifications. The motherboard is also replaceable with an optional AlienFX motherboard harness. Three removable, cleanable filters on the front, top, and bottom air intakes help minimize dust accumulation. The spacious interior and tool-less access make upgrades and maintenance easier.

  • Key Specifications:
    • Dual-channel RAM configurations up to 64GB DDR5 XMP (2x 32GB) at 6400 MT/s.
    • Up to 8TB of storage via two 4TB NVMe M.2 PCIe Gen4 SSDs.
    • 360mm or 240mm liquid cooling, with DIY upgradeability to 420mm.
    • 1500W Platinum-rated or 850W Gold-rated ATX12VO power supply.
    • Seven customizable AlienFX lighting zones with over 16.7 million colors and six different lighting effects, managed through Alienware Command Center (AWCC).
    • Optional Alienware Elite Care customer support.
    • Constructed with recycled materials, including 85% post-consumer recycled plastic and power supply units with 50% recycled steel and recycled copper.

Alienware Area-51 Laptops: Mobile Powerhouses Inspired by the Aurora Borealis

The Area-51 laptops, available in 18-inch and 16-inch sizes, bring the same focus on extreme performance to a portable form factor. These laptops deliver up to 280W of combined power across an NVIDIA GeForce RTX 50 Series Laptop GPU (up to an RTX 5090) and an Intel Core Ultra CPU (up to an i9 275HX).

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Alienware engineers have upgraded the laptop design with a more advanced Cryo-tech thermal architecture to unlock newfound levels of performance, cooling, and airflow. Compared to previous Alienware laptops, the new Area-51 laptops move up to 37% more air through the system while being 15% quieter.

The new design language, dubbed AW30, takes inspiration from extraterrestrial phenomena, including the Aurora Borealis. This results in a more serene, ethereal, and sophisticated aesthetic. The laptops feature a Liquid Teal finish on anodized aluminum, a translucent illuminated thermal shelf on the rear, a new signature Aurora lighting effect, a clear Gorilla Glass window on the underside, and a Zero Hinge design.

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Area-51 laptops offer XMP (Extreme Memory Profile) memory at speeds of up to 7200 MT/s and are the first Alienware laptops to support Gen 5 Solid State Drives (SSDs) with up to 12TB of storage. When combined with Microsoft DirectStorage technology, the GPU can directly access SSDs, making games run even faster.

  • Key Specifications:
    • XMP memory at speeds up to 7200 MT/s.
    • Support for Gen 5 Solid State Drives (SSDs) with up to 12TB of storage.
    • Microsoft DirectStorage technology support.

Alienware Aurora Desktop Refresh: Compact Performance

Complementing the Area-51 is the refreshed Alienware Aurora Desktop, a mid-sized tower designed for gamers who prefer a more compact system without sacrificing performance. The 2025 edition brings a notable boost in gaming capabilities, thanks to the integration of the latest NVIDIA GeForce RTX 50 Series graphics and Intel Core Ultra Series 2 processors.

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While specific configurations will vary, the Aurora focuses on delivering a balanced and powerful gaming experience in a smaller footprint than the Area-51. This makes it a great option for gamers with limited space or those who prioritize a more streamlined setup. The Aurora will also benefit from many of the software optimizations and AI enhancements present in the Area-51, ensuring a smooth and responsive gaming experience

Alienware Elite Care

Alienware is also introducing Elite Care, a new customer support program offering specialized gaming support, including 24/7 assistance, onsite repairs, international travel support, data backup and parental control assistance, accidental damage service with no deductible, and extended battery service for Alienware laptops.

Pricing & Availability

  • Alienware Area-51 Desktop: First available later in Q1 with select configurations. Additional graphics options and configurations, including the entry configuration, will arrive later.
    • Launch configuration price (with NVIDIA GeForce RTX 5080 GPU): ~$4,499 (approximately RM21,150).
    • Entry configuration price: Coming Soon.
  • Alienware Area-51 Laptops: First available later in Q1 with select configurations. Additional graphics options and configurations, including the entry configuration, will arrive later.
    • Launch configuration price (with NVIDIA GeForce RTX 5080 GPU): ~$3,199 (approximately RM15,050).
    • Entry configuration price: ~$1,999 (approximately RM9,400).
  • Alienware Aurora Desktop: First available later in Q1 with select configurations. Additional graphics options and configurations, including the entry configuration, will arrive later. Launch and entry configuration prices: Coming Soon.

Disclaimer: These RM prices are approximate conversions based on current exchange rates (as of October 26, 2023) and may not reflect the final retail prices in Malaysia. Actual pricing may vary due to import costs, taxes, and retailer markups. Please check with local retailers or the official Dell Malaysia website for the most accurate pricing information.

News

[CES 2025] Dell Introduces New UltraSharp Monitors

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Dell has consistently been a frontrunner in display technology, and their latest UltraSharp monitors are no exception. This new trio showcases significant advancements in color accuracy, eye comfort, and even audio, catering to creative professionals, engineers, tech enthusiasts, and anyone who appreciates a top-tier visual experience.

UltraSharp 32 and 27 4K Thunderbolt Hub Monitors

The Dell UltraSharp 32 (U3225QE) and 27 (U2725QE) 4K Thunderbolt Hub Monitors are designed with professionals in mind, emphasizing exceptional image quality, eye comfort, and streamlined connectivity. A standout feature is the world’s first enhanced IPS Black technology, which delivers a remarkable 3,000:1 contrast ratio. This translates to significantly deeper blacks and an 89% improvement in ambient contrast ratio compared to conventional IPS panels, especially noticeable in typical office lighting.

Dell UltraSharp 32 4K Thunderbolt Hub Monitor Lifestyle 3

Both monitors boast 4K resolution and VESA DisplayHDR 600 certification, providing excellent color accuracy, enhanced color depth, and sharp details even in challenging lighting conditions. Dell has also prioritized eye comfort, achieving the world’s first 5-star eye comfort certification (TÜV Rheinland Eye Comfort 3.0) for 4K monitors. This certification is based on several key features: reduced blue light emission (up to 30% less than competitors without impacting color accuracy), an ambient light sensor that automatically adjusts brightness and color temperature, a low reflectance panel to minimize glare, and a smooth 120Hz refresh rate to reduce flicker.

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As Thunderbolt Hub Monitors, these displays offer extensive connectivity. They include Thunderbolt 4, USB-A and C, and RJ45 ports, and can deliver up to 140W of power via USB-C Extended Power Range (EPR) for compatible laptops. Convenient front-facing pop-out ports offer easy access for connecting peripherals and provide 15W USB-C charging for phones and other accessories. Both monitors are certified to work seamlessly with Windows and macOS, supporting multi-monitor setups for enhanced productivity.

Dell 32 Plus 4K QD-OLED Monitor

The Dell 32 Plus 4K QD-OLED Monitor (S3225QC) represents a significant leap forward in display technology, combining stunning visuals with a revolutionary audio experience. This monitor utilizes QD-OLED technology, which offers incredible clarity, vibrant colors, and near-infinite contrast. This makes it ideal for content creation, gaming, streaming, and general entertainment.

Dell Plus 32 4K QD OLED Monitor Lifestyle 1

A key differentiator of this monitor is its AI-enhanced 3D Spatial Sound. This next-generation audio technology dynamically adjusts the soundscape based on your position, creating a truly immersive auditory experience. AI-driven head-tracking ensures that sound from the built-in speakers remains precisely aligned with your location, providing pinpoint accuracy. The integrated 5x5W speaker array uses advanced beamforming technology to focus audio directly towards each ear and leverages destructive interference to cancel out sound at the opposite ear, resulting in remarkable clarity and a truly unique listening experience.

Visually, the Dell 32 Plus 4K QD-OLED offers spectacular image quality. The 4K resolution combined with QD-OLED technology delivers exceptional color accuracy and depth. Gamers will appreciate the smooth visuals provided by the 120Hz refresh rate and AMD FreeSync Premium technology, which minimizes motion blur. An ultra-low 0.03ms response time further enhances fluidity for fast-paced gameplay. The monitor also supports Dolby Vision and VESA Display True Black 400, elevating the streaming experience with breathtaking realism.

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For connectivity, the Dell 32 Plus 4K QD-OLED offers single-cable USB-C connectivity with up to 90W of power delivery. Convenient pop-out quick access ports further enhance connectivity options.

Sustainably Built

Dell continues to work on their sustainability commitment incorporating sustainably sourced and recycled materials into its products. The new line up of UltraSharp monitors are crafted with up to 100% recycled aluminum, 85% post-consumer recycled plastics, 50% recycled steel, and at least 20% recycled glass. The UltraSharp 32 and 27 4K Thunderbolt Hub Monitors carry the latest TCO designation and are registered EPEAT Gold with Climate+, while the Dell 32 Plus 4K QD-OLED Monitor meets high standards for energy efficiency with ENERGY STAR certification.

Dell Display and Peripheral Manager (DDPM)

Starting in February 2025, users will be able to manage and optimize all Dell displays and peripherals through a single application: the new Dell Display and Peripheral Manager (DDPM).

Pricing & Availability

  • Dell UltraSharp 32 4K Thunderbolt Hub Monitor (U3225QE): Priced at USD$949.99 (approximately RM4,450) and CAD$1299.99 (CA) (approximately RM6,100), will be available globally beginning February 25, 2025.
  • Dell UltraSharp 27 4K Thunderbolt Hub Monitor (U2725QE): Priced at USD$699.99 (approximately RM3,280) and CAD$959.99 (approximately RM4,500), will be available globally beginning February 25, 2025.
  • Dell 32 Plus 4K QD-OLED Monitor (S3225QC): Priced at USD$799.99 (approximately RM3,750) and CAD$1099.99 (approximately RM5,150), will be available beginning March 27, 2025, in China and the rest of the world beginning May 22, 2025.

Disclaimer: These RM prices are approximate conversions based on current exchange rates and may not reflect the final retail prices in Malaysia. Actual pricing may vary due to import costs, taxes, and retailer markups. Please check with local retailers for the most accurate pricing information.

Computers

[CES 2025] Dell Introduces AI PCs for “Anywhere Productivity”

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Dell has recently unveiled a significant transformation of its PC portfolio, placing a strong emphasis on artificial intelligence (AI) to enhance what they call “Anywhere Productivity.” This new lineup isn’t just about faster processors; it’s about integrating AI directly into the computing experience to optimize performance, personalize workflows, and boost efficiency. This article dives deep into the technical specifications and key differentiators between the new Dell, Dell Pro, and Dell Pro Max lines, helping you understand which is the right fit for your needs.

The Core of the Transformation: AI-Driven Enhancements

Before we delve into the specifics of each product line, it’s important to understand the core principles driving this transformation. Dell is focusing on several key areas where AI can significantly improve the PC experience:

  • Performance Optimization: AI algorithms analyze system resource usage in real-time, dynamically adjusting settings to maximize performance for different workloads. This means smoother multitasking, faster application loading times, and an overall more responsive system.
  • Intelligent Power Management: AI learns your usage patterns to optimize battery life, extending the time you can work or play unplugged. This is particularly beneficial for mobile professionals and students.
  • Personalized Experiences: AI can personalize the user interface, suggest frequently used applications, and streamline workflows based on your individual habits. This creates a more intuitive and efficient computing experience.
  • Enhanced Security: AI-powered security features can detect and prevent threats in real-time by analyzing system behavior and identifying anomalies. This adds an extra layer of protection against malware and other security risks.

The Dell Line: Everyday Computing Enhanced by AI

The base “Dell” line caters to everyday computing needs, targeting students, casual users, and those seeking a balance between affordability and essential performance. While it incorporates AI features, the focus is on enhancing core functionalities rather than providing cutting-edge AI capabilities.

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Source: Dell
  • Processors: Expect a range of Intel Core Ultra or AMD Ryzen processors, offering a good balance of performance and power efficiency for everyday tasks. Specific SKUs will vary depending on the model, but the focus will be on delivering sufficient performance for web browsing, office productivity, and casual multimedia consumption.
  • Graphics: Integrated graphics will likely be standard on most models, suitable for basic tasks and light gaming. Some configurations might offer dedicated graphics options for users who require a bit more graphical horsepower for photo editing or less demanding games.
  • Memory and Storage: RAM configurations will likely range from 8GB to 16GB, adequate for most everyday tasks. Storage options will include SSDs for faster boot times and application loading, with varying capacities to suit different storage needs.
  • Key AI Features: Intelligent battery optimization and personalized app suggestions will be the primary AI-driven enhancements in this line. These features aim to improve usability and efficiency without adding significant cost.

The initial launch focuses on the “Plus” tier, offering a balance of versatility and productivity.

  • Dell 14 Plus & Dell 14 Plus 2-in-1: Portable devices offering flexibility for creative and everyday needs.
  • Dell 16 Plus & Dell 16 Plus 2-in-1: Larger screen models for enhanced content consumption and both traditional and creative workflows.

The Dell portfolio will expand later this year with more AMD and Snapdragon X Series processor options, as well as new devices in the base and Premium tiers.

The Dell Pro Line: AI-Powered Productivity for Professionals

The “Dell Pro” line is designed for professionals, entrepreneurs, and business users who prioritize efficiency, reliability, and enhanced productivity. This line offers a more comprehensive suite of AI features and more powerful hardware configurations compared to the base Dell line.

Dell Pro Plus Family edited
Source: Dell
  • Processors: Dell Pro PCs will likely feature more powerful Intel Core U or V series processors (or their AMD Ryzen equivalents), offering improved performance for demanding applications and multitasking.
  • Graphics: Dedicated graphics options will be more prevalent in the Pro line, catering to professionals who work with graphics-intensive applications like photo editing, video editing, and CAD software.
  • Memory and Storage: Expect increased RAM configurations, likely starting at 16GB and reaching 32GB for smoother multitasking and handling larger datasets. Storage options will emphasize speed and reliability, with faster NVMe SSDs and potentially larger capacities.
  • Key AI Features: In addition to the features found in the Dell line, Dell Pro PCs will offer AI-powered noise cancellation for clearer video conferencing, transcription services for meetings to improve note-taking efficiency, and smart document summarization tools to quickly extract key information from large documents.

The “Dell Pro” line will be launching with Intel Core Ultra (Series 2, V and U SKUs) or AMD Ryzen processor options with an integrated NPU, CPU, and GPU. These are the models in the initial Dell Pro Line up:

  • Dell Pro 13 Premium & Dell Pro 14 Premium: Sleek and lightweight laptops designed for portability and performance. The 14 Premium is the first commercial notebook with a Tandem OLED display (24% more power efficient and 49% lighter than traditional OLED). Both the Pro 13 Premium and the Pro 14 Premium will feature up to 21.2 hours of battery life, significant performance increases (up to 36% in multithread, 19% in single-thread, 82% in graphics rendering, and 3.5x faster AI), 8MP camera with HDR, quiet dual-fan thermal design, 90% recycled magnesium chassis (14 Premium).
  • Dell Pro 13 Plus, Dell Pro 14 Plus, & Dell Pro 16 Plus (Laptop & 2-in-1 Options): These laptops feature minimalist platinum silver design that is made of 50% recycled and low emissions aluminum construction, various port options (USB, HDMI, Thunderbolt), 5G and Wi-Fi 7 connectivity, MIL-STD testing for durability, 16:10 aspect ratio displays.
  • Dell Pro 14 & Dell Pro 16: These are entry-level models focused on essential productivity. They will feature metallic (platinum silver) and laser textured finishes (magnetite), 16:10 aspect ratio displays, and low-power displays for extended battery life.
  • Dell Pro Desktops: These desktops will be available in micro, slim, and tower form factors.

The Dell Pro Max Line: Unleashing Maximum Performance with Advanced AI

The “Dell Pro Max” line is the flagship offering, targeting power users, content creators, designers, and engineers who demand the absolute best in performance and cutting-edge AI capabilities.

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Source: Dell
  • Processors: Dell Pro Max PCs will feature the most powerful Intel Core or AMD Ryzen processors available, offering the highest core counts and clock speeds for maximum performance.
  • Graphics: High-performance dedicated graphics cards will be standard in this line, catering to demanding workloads like high-end gaming, professional video editing, 3D modeling, and complex simulations.
  • Memory and Storage: RAM configurations are expected to start at 32GB and may reach 64GB or even more to handle the most demanding applications and workflows. Storage solutions will focus on speed and capacity, with the fastest NVMe SSDs in large capacities and potentially even RAID configurations for maximum performance and data redundancy.
  • Key AI Features: Dell Pro Max PCs will offer the most advanced AI features, including AI-powered content optimization for video editing and graphic design, which could include features like automatic scene detection, intelligent color grading, and AI-assisted rendering. Real-time machine translation support could also be included, allowing for seamless communication with international clients and colleagues. Advanced security protocols using AI threat detection will provide an extra layer of protection for sensitive data.

The “Dell Pro Max” line will be launching with these models:

  • Dell Pro Max 14/16: High-performance PCs in portable designs, with “Plus” and “Premium” models coming later this year.
    • Key Features (Shared): Expansive screen real estate (16-inch model), up to QHD+ resolution, 16:10 aspect ratio, optional touchscreen, support for up to NVIDIA RTX 2000 Ada Generation Laptop GPU for AI inferencing, rendering, and creative applications.
  • Dell Pro Max Desktops: Scalable desktops for demanding applications.
    • Key Features (Shared): Available in micro, slim, and tower form factors, NVIDIA RTX professional graphics and AMD graphics options.

Dell’s Commitment to Software and Partnerships

While the hardware specifications provide a strong foundation, Dell’s commitment extends to the software ecosystem as well. Dell is focusing on tight integration with Windows and strategic partnerships to deliver a cohesive AI experience. This likely involves pre-installed software suites tailored to each product line.

For the Dell line, this might include productivity and entertainment applications optimized for AI acceleration. The Dell Pro line might feature business-focused tools with AI-powered features like advanced analytics or workflow automation. And the Dell Pro Max could include professional-grade creative applications with AI enhancements for tasks like video editing, 3D rendering, and graphic design.

Dell is also working closely with key partners like Microsoft and other software vendors to ensure seamless compatibility and optimized performance for AI-driven applications.

Addressing the Needs of the Modern Workforce

Dell’s focus on “Anywhere Productivity” speaks directly to the evolving needs of the modern workforce. With the rise of remote work and hybrid work models, the ability to stay productive regardless of location is more important than ever. Dell’s AI-powered PCs are designed to address this need by providing features that enhance collaboration, streamline workflows, and optimize performance for various work environments. This includes features like AI-powered noise cancellation for clear communication during video conferences, intelligent power management for extended battery life on the go, and personalized user experiences that adapt to individual work styles.

Business, Computers

[CES 2025] Dell Ditches XPS, Precision and Inspiron Brands for Simplified Dell-Centered Branding

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For over three decade, Dell has built brand loyalty with its XPS, Inspiron, and Latitude lines. These names have become synonymous with specific types of Dell computers, catering to different needs and budgets. However, in a surprising move, Dell has announced a major rebranding, ditching these familiar names for a more streamlined approach.

The End of an Era: XPS, Inspiron, and Latitude No More

Gone are the days of browsing for the latest XPS 13 or Inspiron 15. Dell is completely revamping its PC naming scheme, opting for a shorter and simpler system. Under the new system, Dell PCs will be categorized under three main umbrellas: Dell, Dell Pro, and Dell Pro Max. This approach is reminiscent of Apple’s iPhone lineup, with “Pro” and “Pro Max” denoting higher-end configurations.

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Source: Dell Technologies

The immediate impact on consumers is a learning curve. Familiar names have been replaced with more generic ones. However, Dell assures us that the new system aims to simplify the buying process. Here’s a breakdown of the new categories:

  • Dell: This is the base category, catering to everyday computing needs for school, work, and play. It will likely encompass a range of configurations at various price points.
  • Dell Pro: Designed for professional-grade productivity, these PCs will likely feature more powerful processors, larger RAM options, and potentially business-oriented features.
  • Dell Pro Max: Sitting at the top of the new hierarchy, the Dell Pro Max is likely to be Dell’s flagship line, offering the most powerful configurations for demanding users like content creators and engineers.

Within each category, Dell will further differentiate models with suffixes like “Base,” “Plus,” and “Premium,” indicating increasing specifications and features.

The rebranding goes beyond just names. Dell is also introducing a new design aesthetic across its PC portfolio, with a focus on clean lines, premium materials, and a sleek look. Additionally, Dell is heavily emphasizing its commitment to AI-powered features within the new lineup. They claim these features will enhance user experience with functions like intelligent battery optimization and personalized performance profiles.

The “iPhone-ification” of Dell PCs

The decision to adopt a more iPhone-like naming scheme has raised eyebrows. Some see it as a logical step towards simplicity, while others question the need to abandon well-established brand names. Only time will tell if this strategy resonates with consumers.

There are potential benefits to Dell’s rebranding. A simpler naming scheme could make it easier for consumers to navigate the vast array of Dell PC options. Furthermore, the focus on “Dell” as the overarching brand could strengthen Dell’s overall brand identity.

The biggest challenge may be the loss of brand recognition associated with the older names. Consumers may initially find it confusing to navigate the new categories, especially when comparing Dell PCs with those of competitors who retain established brand names. Additionally, the lack of specific product names within each category (such as XPS 13) could make it harder for users to research and compare specific models.

While the potential benefits of a simpler and more streamlined approach are clear, the challenge lies in overcoming the loss of brand recognition and navigating the initial confusion among consumers. The success of this strategy will depend on Dell’s ability to effectively communicate the new naming system and the value proposition of each category. Only time will tell if consumers embrace the “new Dell” or yearn for the familiar names of the past.

PR Newswire

Neusoft Showcases Comprehensive AI-powered Solutions for Intelligent Mobility at CES 2025

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LAS VEGAS, Jan. 8, 2025 /PRNewswire/ — Neusoft Corporation (Neusoft, SSE:600718), an industry-leading information technology, products and solutions company for global market, attended the Consumer Electronics Show 2025 (CES) and showcased a comprehensive range of intelligent automotive products, solutions and services powered by AI and driven by data. Under the theme “Dive In”, CES 2025 highlights the rapid advancement of AI technologies and their infiltration into various industries. Having launched its intelligent solutions strategy early last year, Neusoft attracted great attention at CES, demonstrating its steadfast commitment to global cooperation in driving the digital and intelligent transformation of the automotive industry.

At the exhibition, Neusoft showcased its intelligent cockpit systems, intelligent communication terminals, global navigation, AR-HUD, as well as its full-stack, all-domain automotive software engineering services. Among the highlights of Neusoft’s display was its OneCoreGo Global In-vehicle Intelligent Mobility Solution 5.0. With “One Map, One Sight, and One Store” product system, this innovative solution integrates Neusoft’s years of software technology expertise, its Navigation Product Family (Global Navigation, EHP, ISA, DR), AR For Car products, and global ecosystem partners’ resources, to build a comprehensive and intelligent one-stop solution, enabling global automakers to cater to the diverse mobility demands of users worldwide and deliver exceptional in-vehicle intelligent mobility experience.

As a key technology and innovation partner of automakers in the era of Software-Defined Vehicle (SDV), Neusoft possesses over 30 years of experience in automotive software R&D and provides a comprehensive range of automotive products, solutions and services to automakers & tier1 suppliers for their SDV transformation. With a global R&D and delivery network centered in China, Germany, Japan, US, and Malaysia, Neusoft’s automotive products and services have been applied to 1,800+ vehicle models, across 100+ countries, serving 50+ globally renowned automakers.

Looking into the future, Neusoft will stay aligned with the latest industry trends and evolving customer demands, continuously innovate in technology and products, collaborate with global ecosystem partners, to drive the mobility experience towards a future of unparalleled connectivity and intelligence.

For more information about Neusoft, please visit www.neusoft.com.

Computers, Gaming

[CES 2025] MSI Unleashes a Brand New Lineup of Motherboards Based on Intel’s B860 and H810 Chipsets

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b860 h810 20241231 CES Redefining Performance with Endless Inspiration

MSI’s just dropped a fresh batch of motherboards based on Intel‘s B860 and H810 chipsets, and they’re looking to cover all the bases. Whether you’re a casual user, a hardcore gamer, or a creative pro, there’s likely something here for you. These boards promise a solid mix of performance, reliability, and features that make building or upgrading your PC a smoother experience. So, let’s dive in and see what MSI has brought to the table.

B860 vs. H810: Picking the Right Chipset for Your Needs

b860 h810 20241231 CES MAG Z890 TOMAHAWK WIFI PZ TOMAHAWK WIFI PZ WHITE

First things first, let’s talk about the difference between the B860 and H810 chipsets. Think of it like this: the B860 is the performance-focused option, while the H810 is more about value and everyday reliability. The B860 supports PCIe 5.0 for both graphics cards and M.2 storage, which translates to seriously fast speeds for demanding tasks. The H810, while still offering PCIe connectivity, will likely stick to PCIe 4.0 or even 3.0, which is perfectly fine for most everyday computing but might bottleneck high-end components. Another key difference is memory overclocking. The B860 lets you push your RAM to higher speeds for extra performance, while the H810 generally doesn’t support this feature. The B860 also boasts more PCIe lanes (24 compared to the H810’s likely 16 or fewer), giving you more flexibility for expansion. Plus, the connection between the CPU and the chipset itself is faster on the B860 (8 DMI Gen4 lanes vs. the H810’s 4). So, to sum it up: B860 for serious performance, H810 for solid value.

Features They Share: Making PC Building Easier

Even though the chipsets have different strengths, MSI has included some common features across both lines to make PC building less of a headache. Both support Thunderbolt 4 for those lightning-fast connections to external devices. And both benefit from MSI’s EZ DIY features, which include the EZ M.2 Shield Frozr II for easy M.2 cooling, the EZ PCIe Release for quick graphics card swaps, and the EZ Antenna design for simple Wi-Fi setup. These features are a real lifesaver, especially for first-time builders.

MSI’s Take on B860

b860 h810 20241231 CES MSI PRO B860 P WIFI PRO B860M A WIFI

MSI’s B860 motherboards are designed to handle some serious horsepower. They support the latest Intel processors, DDR5 memory, and have robust power delivery systems to keep everything stable, even under heavy loads. The Click BIOS X has been redesigned to be more user-friendly, giving you easy access to all the important settings. And with MSI’s Ultra Engine, these boards can handle some seriously fast memory speeds, exceeding 9200+ MT/s. That’s some serious memory bandwidth!

If you’re a gamer or a content creator, the B860 platform is definitely worth a look. Features like AI Boost, which overclocks the NPU for better AI performance, and the OC Engine, which lets you tweak your system for even more performance, are real game-changers. The Click BIOS X also has some handy presets and tools to help you get the most out of your hardware.

MSI’s H810 Motherboards for Everyday Computing

b860 h810 20241231 CES MAG B860 TOMAHAWK WIFI MAG B860M MORTAR WIFI

While the B860 is all about high-end performance, the H810 focuses on delivering a reliable and affordable platform for everyday tasks. These boards are perfect for building a PC for browsing the web, checking email, watching videos, and handling basic productivity tasks. They might not have all the fancy features of the B860, but they provide a solid and dependable foundation for a budget-friendly build.

User-Friendly Design Across Both Platforms

MSI continues its commitment to user-friendly design with these new boards. The EZ DIY features, like the tool-free M.2 installation and the one-click graphics card release, make building and upgrading a breeze, no matter your experience level.

b860 h810 20241231 CES MSI PRO B860 P WIFI PRO B860M A WIFI

Connectivity is key, especially for gamers and creators. The MAG series B860 boards come with super-fast Intel Killer Wi-Fi 7 and Intel Killer 5G LAN, so network bottlenecks are a thing of the past. They also include Thunderbolt 4 for high-speed data transfers and plenty of M.2 slots for fast storage. The H810 boards will still offer decent connectivity, but likely without the top-tier features like Wi-Fi 7 or as many M.2 slots.

MSI has used high-quality components and effective cooling solutions, especially on the B860 boards, to ensure they can handle demanding workloads for years to come. Features like extended heatsinks, multi-layered PCBs, and powerful VRMs keep everything running cool and stable.

The MAG and PRO Series: Different Styles for Different Users

MSI offers two main series for the B860 chipset: the MAG and PRO. The MAG series, like the MAG B860 TOMAHAWK WIFI and MAG B860M MORTAR WIFI, is designed for gamers with its aggressive styling and performance-focused features. The PRO series, including the PRO B860-P WIFI and PRO B860M-A WIFI, is geared towards professionals and everyday users, offering a more understated design and a focus on reliability and connectivity. There will likely be corresponding H810 models as well.

Project Zero: A Focus on Clean Builds

b860 h810 20241231 CES MSI PRO Z890 S WIFI PZ

MSI is also expanding its “Project Zero” lineup with new Z890 models. These boards move all the connectors to the back, making cable management a dream and creating a super clean look inside your PC. While not directly related to the B860/H810, it’s a cool design trend worth mentioning.

MSI is partnering with SignalRGB to let you easily control and sync all your RGB lighting across your MSI motherboard and other components.

Pricing & Availability

MSI hasn’t announced pricing or release dates for these boards just yet. But don’t worry, we’ll be keeping our ears to the ground and will bring you all the latest information as soon as we get it.

Health, Lifestyle

[CES 2025] Skincare Get Even More Personalised with the L’Oréal’s Cell BioPrint

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Tech and beauty are no longer two sides of the spectrum. In fact, L’Oréal has proven that their convergence imagine a world where your skincare routine isn’t a one-size-fits-all approach. What if you could ditch the trial and error of countless products and get personalized recommendations based on your unique skin biology? That’s the future L’Oréal envisions with its groundbreaking innovation, the Cell BioPrint.

Loreal CellBio Print 3
Source: L’Oréal Groupe

What is L’Oréal Cell BioPrint?

Cell BioPrint isn’t your average skincare gadget. It’s a tabletop device that utilizes advanced technology to analyze your skin’s biological makeup. Developed through a collaboration with Korean startup NanoEntek, Cell BioPrint leverages “lab-on-a-chip” technology. This essentially means it houses miniaturized laboratories within the device, allowing for complex biological analyses on a user-friendly scale.

How Does it Work?

The process is surprisingly simple. Here’s what you can expect:

Loreal CellBio Print
Source: L’Oréal Groupe
  1. Skin Sampling: You’ll use a gentle facial strip to collect a small sample of skin cells from your cheek.
  2. Analysis: The sample is then transferred to the Cell BioPrint device for analysis. The technology identifies unique biomarkers in your skin, which provide valuable insights into its health and function.
  3. Personalized Results: Within minutes, Cell BioPrint provides you with a detailed report on your skin’s biological age, its responsiveness to key ingredients like retinol, and its potential susceptibility to certain concerns like dark spots or enlarged pores.

What Can You Do With This Information?

The personalized information gleaned from Cell BioPrint is truly empowering. Here are some ways it can transform your skincare routine:

Loreal CellBio Print 2
Source: L’Oréal Groupe
  • Target Your Concerns Effectively: No more wasting money on products that may not address your specific needs. Cell BioPrint identifies your skin’s key players, allowing you to target your concerns with the most effective ingredients. Think of it as a cheat sheet for building a personalized skincare regimen.
  • Predict and Prevent Issues: Imagine knowing if your skin is prone to developing dark spots before they even appear! Cell BioPrint’s ability to predict potential future concerns empowers you to take proactive steps. You can incorporate preventative measures like using targeted serums or adjusting your sun protection routine.
  • Skip the Irritation: Certain ingredients, like retinol, can be harsh on some skin types. Cell BioPrint can help you avoid unnecessary irritation by predicting how your skin will react to specific ingredients. This allows you to choose products with the best chance of delivering results without causing discomfort.

Beyond the Hype: The Future of Personalized Skincare

L’Oréal Cell BioPrint isn’t just revolutionary technology. It’s a significant change in how the beauty and cosmetics industry works. There’s a significant shift to a more proactive model. Traditionally, skincare has focused on reacting to existing concerns. The Cell BioPrint is a step to empowering you to take a proactive approach, addressing potential concerns before they become visible.

Like medicine, beauty and skincare is no longer a one size fits all industry. Slowly, but surely, the industry is moving towards more precision. The Cell BioPrint is paving the way for a future where your skincare routine is tailored to your unique skin biology.

Availability and Pricing

While L’Oréal hasn’t yet announced a specific release date or pricing for Cell BioPrint, the company revealed plans for integration into beauty counters, making personalized skin analysis readily accessible to consumers. The potential for in-home use in the future is also intriguing.

Health, Lifestyle

[CES 2025] Health Tracking Just Got A Circular Update – Meet the Ring 2

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Move over, chunky fitness trackers, because the future of wearables might be a sleek ring on your finger. At CES 2025, Circular unveiled the highly anticipated Circular Ring 2, a significant upgrade to their original smart ring. This new iteration goes beyond basic step counting and sleep tracking, offering a more comprehensive health and wellness experience wrapped around your finger. So, let’s dive into the details and see what the Circular Ring 2 brings to the table.

Circular Ring (1)

Circular has always focused on creating a ring that feels comfortable and stylish for everyday wear. The Ring 2 maintains that philosophy, featuring a sleek and lightweight design crafted from medical-grade titanium. This ensures durability and a hypoallergenic finish that should suit most skin types. Gone are the bulky designs of some earlier smart rings; the Circular Ring 2 aims to be an accessory you won’t mind wearing all day and night.

One of the biggest frustrations with some smart rings is the need for a plastic sizing kit. Circular listened to user feedback and completely revamped the sizing process. The Ring 2 introduces a revolutionary digital sizing tool. Using your smartphone camera and a credit card for reference, the Circular app can scan your finger and recommend the perfect fit. This eliminates the need for wasteful plastic kits and allows for a more convenient and accurate sizing experience.

Circular Ring (2)

The Circular Ring 2 is all about empowering you to take control of your health. It boasts a suite of advanced sensors that track various health metrics, including:

  • Heart Rate: The Ring 2 continuously monitors your heart rate, providing valuable insights into your overall fitness level and helping you identify potential irregularities.
  • Sleep Tracking: Understanding your sleep patterns is crucial for overall health. The Ring 2 tracks your sleep stages (light, deep, REM) and provides detailed reports on your sleep quality.
  • Stress Monitoring: Feeling overwhelmed? The Ring 2 can analyze your heart rate variability and provide insights into your stress levels. This allows you to identify stress triggers and take proactive steps towards managing stress.
  • The Big Upgrade: ECG (Electrocardiogram) This is where the Ring 2 truly shines. It boasts an FDA-approved ECG sensor, allowing you to take real-time electrocardiogram readings directly from your finger. This functionality could be a game-changer for detecting potential heart rhythm abnormalities, such as atrial fibrillation (AFib). However, it’s important to remember that the ECG feature is not a replacement for a medical diagnosis. Always consult a healthcare professional if you experience any concerning symptoms.

The Circular Ring 2 isn’t just about collecting data; it aims to empower you to take action. The accompanying app provides easy-to-understand dashboards and reports that translate your health metrics into actionable insights. You can also set personalized goals and track your progress over time. Whether you’re aiming to improve your sleep quality or manage stress, the Ring 2 can be a valuable tool on your wellness journey.

circular ring 2 black

One of the major concerns with many wearables is battery life. The Circular Ring 2 takes a leap forward, boasting an impressive eight-day battery life on a single charge. This eliminates the need for constant charging and ensures you can focus on your health without worrying about battery anxiety.

Pricing and Availability

The Circular Ring 2 is currently undergoing a crowdfunding campaign, allowing early adopters to secure the ring at a discounted price. Once the campaign concludes, the Ring 2 is expected to launch sometime in February or March of 2025. The starting price for the Circular Ring 2 is expected to be $349 USD (approximately RM 1,500).

Whether you’re a fitness enthusiast or simply curious about taking a more proactive approach to your health, the Circular Ring 2 offers a compelling package of features wrapped around your finger. Keep an eye out for further updates as the Ring 2 prepares to hit the market!

Consumer Electronics, Lifestyle

[CES 2025] Samsung TVs Embrace Eclipsa Audio

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Get ready for a revolution in how you experience sound on your TV. At CES 2025, Samsung unveiled Eclipsa Audio, a groundbreaking 3D audio technology co-developed with Google. This isn’t just about adding a few extra speakers; Eclipsa Audio promises to completely transform the way we hear audio content on our TVs. Let’s dive into what Eclipsa Audio is, why its integration into Samsung TVs is a significant development, and how it could change the way you watch movies, TV shows, and even play games.

Samsung TVs and Displays CES 2025 Samsung Vision AI and Display Lineups dl2

What is Eclipsa Audio?

Imagine a world where sound doesn’t just come from your TV speakers, but surrounds you, creating a truly immersive experience. That’s the core idea behind Eclipsa Audio. This technology utilizes advanced object-based audio techniques to manipulate the location, intensity, and spatial effects of sounds. Here’s what that means in practical terms:

  • Precise Sound Positioning: Eclipsa Audio lets creators pinpoint the exact location of sounds within a 3D space. Imagine the roar of a jet fighter moving across the screen, or the pitter-patter of rain falling all around you. This level of detail aims to create a more realistic and engaging audio experience.
  • Enhanced Sound Intensity: Eclipsa Audio allows for dynamic control of sound intensity. A whisper at the back of the room can be made audible, while a character’s booming voice can have real impact. This creates a more nuanced and impactful soundscape.
  • Spatial Effects: Eclipsa Audio goes beyond just positioning and intensity. It allows creators to introduce subtle spatial effects that enhance the atmosphere of a scene. Imagine the hushed ambiance of a crowded marketplace or the echo of footsteps in a vast cathedral. These effects can create a more immersive and believable soundscape.

Why is Eclipsa Audio a Big Deal?

Current surround sound systems, like Dolby Atmos and DTS:X, do a great job of creating a sense of immersion. However, they rely on pre-defined speaker layouts and channels. Eclipsa Audio, on the other hand, is more flexible. It can adapt to any speaker configuration, including traditional setups and even soundbars. This makes it a potentially more accessible format for a wider range of viewers.

Another key advantage of Eclipsa Audio is its focus on creator control. With this technology, content creators have more tools to sculpt the soundscape of their vision. Think about the difference between watching a movie in a standard theater versus a high-end Dolby Atmos theater. Eclipsa Audio aims to give directors and sound designers that same level of creative control, ultimately leading to a potentially richer and more immersive audio experience for viewers.

Samsung & Google Partner to Bring Eclipsa Audio to Your Living Room

The real magic of Eclipsa Audio lies not just in the technology itself, but in Samsung’s commitment to integrating it into their 2025 TV lineup. This includes everything from the Crystal UHD models to the flagship Neo QLED 8K models. This broad inclusion ensures that a wide range of Samsung TVs, regardless of price point, will have the capability to deliver Eclipsa Audio content.

2021 Soundbar MKT F05 11 1 4ch sound Dolby ATMOS DTS X PC jpg
Source: Samsung

Furthermore, Samsung isn’t going it alone. Their partnership with Google signifies a broader push toward making Eclipsa Audio an industry standard. Google is integrating Eclipsa Audio support into YouTube, one of the world’s largest streaming platforms. This means that starting in 2025, creators uploading content to YouTube will have the option to utilize Eclipsa Audio tracks alongside their videos. This ensures a ready source of Eclipsa Audio-compatible content for viewers who own Samsung TVs with the technology.

What This Means for You: A New Approach to TV Sound

The integration of Eclipsa Audio into Samsung TVs represents a significant leap forward in home entertainment technology. Here’s a glimpse into what this could mean for you:

  • More Immersive Entertainment: Imagine watching a movie where the sound truly surrounds you, creating a more realistic and engaging experience. With Eclipsa Audio, movies, TV shows, and even games could take on a whole new level of immersion.
  • Content Creator Freedom: Creators will have more tools to enhance their storytelling through impactful and nuanced sound design. This could lead to a new wave of content that truly pushes the boundaries of audio storytelling.
  • Accessibility Matters: Eclipsa Audio doesn’t require elaborate speaker setups. Even with traditional soundbars or TV speakers, Eclipsa Audio can potentially deliver a more immersive listening experience.

Looking Ahead: The Future of Eclipsa Audio

While Eclipsa Audio is a significant step forward, it’s important to remember that it’s still a new technology. The success of Eclipsa Audio will depend on several factors, including content creation, the hardware ecosystem and overall consumer adoption.

The availability of Eclipsa Audio content will be crucial for its widespread adoption. Google’s integration of Eclipsa Audio into YouTube is a promising start, but wider adoption by other streaming services and content creators will be essential. While Eclipsa Audio is designed to be flexible with different speaker configurations, dedicated Eclipsa Audio sound systems or soundbars could further enhance the experience. It remains to be seen how manufacturers will develop products specifically designed to take full advantage of this technology.

Ultimately, the success of Eclipsa Audio will depend on consumer adoption. If viewers embrace the enhanced audio experience, it could become a new standard in home entertainment.

The Bigger Picture: Sound as a Key Component of Immersive Experiences

Samsung’s integration of Eclipsa Audio highlights a growing trend in the entertainment industry: the increasing importance of sound as a key component of immersive experiences. For years, advancements in display technology have taken center stage, with higher resolutions, better color accuracy, and improved contrast. Now, it seems that audio is finally catching up.

Eclipsa Audio isn’t just about adding more bass or creating a wider soundstage; it’s about creating a more realistic and engaging audio environment that complements the visuals on screen. This shift towards more immersive soundscapes could have a profound impact on how we experience all forms of media, from movies and TV shows to video games and even virtual reality.

A New Era of Home Entertainment?

Samsung’s embrace of Eclipsa Audio, in partnership with Google, is a significant move that could potentially reshape the landscape of home entertainment audio. By giving content creators more control over sound design and making immersive audio more accessible to consumers, Eclipsa Audio has the potential to become a new standard in the industry.

While it’s still early days, the potential of Eclipsa Audio is undeniable. It represents a move beyond traditional channel-based audio, offering a more nuanced, realistic, and immersive sound experience. If content creators embrace the technology and the hardware ecosystem develops accordingly, we could be on the cusp of a new era in home entertainment audio. Keep an ear out for more news and real-world demonstrations as Eclipsa Audio makes its way into our living rooms in 2025. This is definitely one to watch (and listen to).