ASUS Malaysia is expanding its ExpertBook lineup, bolstering its ASUS Business offerings. The two new laptops—the ExpertBook P1 and ExpertBook P5—are designed specifically for professionals and businesses in different segments. Both laptops offer a balance of performance, portability, and security.
ExpertBook P1: A Reliable and Affordable Option
The ExpertBook P1 is a more budget-friendly option for professionals who prioritize essential computing tasks. It features a sleek and lightweight design, making it easy to carry around. Powered by the latest Intel Core processors, the P1 delivers reliable performance for everyday tasks.
The new offering under the ASUS Business portfolio comes with a 13th Generation Intel Core i7 Processor with up to 16GB of DDR5 RAM and 512GB PCIe 4.0 Storage. It comes with support for Dual DDR SO-DIMM slots for high performance RAM upgrades and Dual-SSD RAID support for better memory reliability and performance.
In addition to this, the laptop also comes with miliary-grade durability for peace of mind when working on the go. The laptop also comes with a bevvy of AI features that are designed to enhance the user experience. A standout AI feature is the ASUS AI ExpertMeet that helps enhance meeting productivity with on the fly translations, translations and meeting summaries. Key features of the ExpertBook P1 include:
ExpertBook P5: A Powerful and AI-Driven Laptop
The ExpertBook P5 is a high-performance laptop designed for professionals who demand the best. Powered by the latest Intel Core Ultra processors, the P5 offers exceptional performance and AI-powered features.
The P5 is designed to be lightweight and durable – two important factors for people who work on-the-go. It comes with a high-resolution, 14-inch display with a 2.5K resolution and a 144Hz refresh rate. The laptop also comes with an enhanced cooling system that ensures optimal performance even under heavy load. It also comes with enterprise level security including TPM 2.0 and BIOS protection.
Like the ExpertBook P1, the Expert Book P5 comes with AI features to help with productivity. However, unlike the P1, the P5 is a Copilot+ for Work PC which comes with Microsoft’s Copilot+ enhancements including features that help with meeting productivity and enhanced security. It is also ready for Microsoft Recall, that will be rolling out later on.
ASUS is also providing 3-year warranty that includes on-site service and 24/7 customer support for the P5.
Pricing and Availability
The ASUS ExpertBook P1 series starts at RM3,799, while the ExpertBook P5 is priced at RM6,859. Both laptops are available now in Malaysia.
This article was based on an interview with Mr Chee Meng Tan, Area Sales Director, Commercial Building Services at Grundfos
As the world accelerates into the AI-driven future, the demand for data processing power is growing exponentially. The backbone of this digital revolution—data centres—is crucial in enabling advancements in Artificial Intelligence (AI), the Internet of Things (IoT), cloud computing, and more. However, this progress comes at a significant environmental cost. Data centres are notorious for their immense energy consumption and water usage, making them prime candidates for sustainability efforts. In an era of heightened environmental consciousness, achieving sustainability in data centres is not just an option but an imperative.
Source: Grundfos
Chee Meng Tan, Area Sales Director, Commercial Building Services at Grundfos, highlights this challenge succinctly: “The efficiency of both IT hardware and cooling has been improved, and there’s a shift away from small, inefficient enterprise data centres towards more efficient cloud and hyperscale data centres.” The future of sustainability in AI must begin with reevaluating how data centres manage energy, cooling, and water resources.
Malaysia’s Emergence as a Key Market for Data Centers
In the Asia Pacific region and more specifically, Southeast Asia, Malaysia quickly has emerged as a key hub for data centre investments. With its strategic geographic location, relatively stable political environment, and competitive energy prices, Malaysia has attracted significant interest from global technology giants. Companies like Google, Microsoft, Amazon Web Services (AWS) and Meta have all made substantial investments in the region to support their growing data infrastructure needs.
AI Generated Image of Malaysia Digital
Google has set its sights on expanding its cloud operations in Malaysia as part of a broader strategy to strengthen its Southeast Asian presence by investing over USD$2 billion. Similarly, Microsoft announced plans to invest USD$2.2 billion in new data centre regions in Malaysia, signalling the country’s rising importance in the global cloud ecosystem. Meta, too, is making moves to leverage Malaysia’s infrastructure for its massive data demands, driven by the increasing reliance on cloud services and social media across the globe. The emerging importance of Malaysia as a key player couldn’t be better emphasized than with the USD$6.2 billion investment by AWS to develop and deploy its data centres in the country.
Malaysia’s government has also been keen to position the country as a leader in digital infrastructure. The recent launch of the Malaysia Digital Economy Blueprint (MyDIGITAL) sets the stage for Malaysia to become a regional digital economy leader by 2030. Part of this initiative involves accelerating the development of data centres and semiconductor fabrication, positioning Malaysia as a critical player in the Southeast Asian data economy.
However, this rapid growth brings challenges. As Tan points out, Southeast Asia’s unique climate, characterized by high temperatures and humidity, exacerbates the energy and cooling demands of data centres. “Cooling alone accounts for 35 to 40% of energy consumption in data centres in Southeast Asia—up to 10% more than the global average,” he explains.
The Energy and Water Footprint of Data Centers
Data centres are power-hungry operations. According to the International Energy Agency, the electricity demand of data centres is expected to double by 2026, driven by the rising adoption of AI and other data-intensive technologies. Cooling systems alone account for about 40% of the total energy consumption in these facilities, making it clear that any advancements in energy efficiency must begin with improvements to these systems.
Water usage is another critical challenge. Tan notes that “data centres are estimated to use more than a billion litres of water per day – equivalent to about 400 Olympic-sized swimming pools.” This consumption is expected to increase rapidly as the demand for computing power rises. The water-energy nexus—where water is required to generate energy, and energy is required to circulate water—places a double burden on data centres striving to become more sustainable.
Grundfos: Innovating for Sustainability in Data Centers
Grundfos, a global leader in pump solutions and water management, has been at the forefront of sustainability efforts within the data centre industry. By leveraging over 75 years of experience in water solutions, Grundfos is not just selling pumps; they are working with data centre designers to optimize cooling systems based on specific needs. As Tan explains, “We don’t just sell pump solutions, but work with data centre designers to optimize the design of the cooling system based on the specific needs of each data centre.”
Grundfos Hydro MPC E and Hydro Multi E water boosting systems with IP55 rated MGE motors (Source: Grundfos)
Grundfos provides tailored solutions that help data centres reduce their energy and water footprints. For instance, ensuring that pumps are properly sized for each system is critical to minimizing energy waste. “It may sound basic, but many building operators don’t get it right,” Tan points out. The right-sizing of pumps can prevent significant energy wastage and ensure that the cooling system operates efficiently.
In addition to sizing, the motors used in these pumps play a pivotal role in energy efficiency. Tan mentions that many data centres are still using outdated IE3 motors, even though more energy-efficient alternatives, such as IE5 motors, are available. “Based on our calculation, an IE5 motor can achieve 5% in energy savings as compared to an IE3 motor for 10MW data centres,” he says. These savings might seem small at first glance, but when considering the scale of energy usage in data centres, they add up to significant reductions in both energy consumption and operational costs.
AI and Machine Learning in Cooling Systems
As AI continues to develop, it is not only driving the demand for data centres but also providing the tools to make them more sustainable. One of the most exciting advancements in data centre cooling is the use of AI and machine learning to achieve real-time, on-demand cooling. Tan points to a groundbreaking example from Google: “Google reported using its DeepMind AI to reduce the electricity demand of their data centre cooling systems by 40%.”
By harnessing AI to monitor temperature and cooling requirements, data centres can dynamically adjust their cooling systems to reduce energy consumption. Machine learning algorithms can analyze vast amounts of operational data to predict when and where cooling is needed, allowing the system to respond with precision, thereby optimizing energy use.
This shift toward intelligent cooling systems represents a major leap forward in the quest for sustainable data centres. AI-driven solutions not only reduce energy consumption but also extend the lifespan of equipment by preventing overheating and reducing the strain on infrastructure.
Modular and Prefabricated Solutions for Efficiency
Beyond AI, Grundfos is also pioneering modular and prefabricated solutions designed to enhance energy efficiency in data centres. Tan explains, “While not specific to data centres, the Delta Modular Systems we have developed offer various modularized standard solutions to the building services industry.” These systems are designed to optimize both the pump module’s structural design and control operations, bringing significant energy savings while reducing construction time and environmental impact.
Modular systems, particularly in cooling, are gaining traction because they allow for more tailored, needs-based cooling. Instead of relying on a centralized system, smaller cooling units can be deployed across server racks, each regulating its performance based on the needs of the corresponding rack. This not only minimizes energy usage but also ensures that each part of the data centre is cooled efficiently, without overburdening any single system.
Water Efficiency: A Key Focus for the Future
As global water security becomes an increasing concern, data centres are under pressure to reduce their water consumption. Grundfos is actively exploring alternative water sources and technologies that allow for more sustainable water management in data centres. “New technologies are being explored, such as using non-potable alternative water sources like rainwater harvesting or recycled water,” Tan explains. However, these systems require significant energy to treat the water and ensure its compatibility with the equipment used in data centres.
A holistic approach to sustainability, therefore, must include both energy and water efficiency. By integrating renewable water sources and improving the energy efficiency of water management systems, data centres can reduce their environmental impact and enhance their resilience in the face of water scarcity.
The Importance of Power Usage Effectiveness (PUE)
One of the key metrics used to measure the energy efficiency of data centres is Power Usage Effectiveness (PUE). PUE is a ratio that compares the total energy used by the data centre to the energy used by the computing equipment itself. An ideal PUE is 1.0, meaning that all energy consumed by the facility is being used for computing, with no excess energy wasted on overhead functions like cooling.
AI-Generated image of AI integration into Data Center Cooling systems by Microsoft Copilot
“PUE is a crucial metric for data centres,” Tan explains. “At Grundfos, our solutions are designed to achieve optimal energy efficiency, thereby reducing a data centre’s PUE.” Grundfos achieves this through three main strategies: providing reliable and efficient pumps, using digital technologies to optimize energy consumption, and offering prefabricated and modular solutions that shorten construction times and reduce environmental impact.
By focusing on reducing PUE, data centres can ensure that their energy usage is aligned with sustainability goals, while also cutting down on operational costs.
Renewable Energy Integration: The Next Step in Sustainability
Pairing energy-efficient cooling with renewable energy sources represents the next frontier for sustainable data centres. “The incorporation of renewable energy sources like solar panels or geothermal energy across operations can enable data centres to reduce reliance on fossil fuels and minimize their carbon footprint,” Tan says.
While renewable energy is often associated with variability—depending on factors like weather conditions—intelligent data insights and analytics can help overcome these challenges. By integrating renewable energy sources with advanced grid management systems, data centres can create a more resilient, sustainable energy supply that does not compromise performance.
The Road Ahead Should Be AI and Sustainability in Tandem
Looking to the future, AI is poised to play a central role in advancing sustainability efforts within the data centre industry. As Tan observes, “The rapid expansion of the AI market, which is projected to grow at a staggering annual rate of 37.3% between 2023 and 2030, is a primary driver of the rising demand for data centres.” This growth creates both opportunities and challenges: while data centres will need to expand to meet AI’s growing demands, they will also need to adopt AI-driven technologies to improve their sustainability.
In the next decade, data centres will increasingly rely on AI to optimize energy usage, predict maintenance needs, and enhance operational efficiency. These advancements will be critical in helping the industry meet global sustainability targets, such as those outlined in the Global Cooling Pledge, which aims to reduce cooling-related emissions by 68% by 2030.
Sustainable AI Starts with Data Centers
As the digital revolution continues to unfold, data centres will remain at the heart of technological progress. However, the environmental impact of these facilities cannot be ignored. As Chee Meng Tan from Grundfos emphasizes, “With a more robust approach to sustainability that considers impact across multiple touchpoints, data centres can demonstrate a strengthened commitment to the cause, which sharpens its competitive edge within the industry.”
By integrating energy-efficient technologies, adopting AI-driven cooling solutions, and exploring alternative water sources, data centres can drastically reduce their environmental footprint. The road to a sustainable AI future starts with the choices we make today, and it begins at the data centre.
This article was based on an interview with Mr Chee Meng Tan, Area Sales Director, Commercial Building Services at Grundfos
Chee Meng Tan Area Sales Director, Commercial Building Services, Grundfos
Chee Meng Tan is currently the Area Sales Director for Grundfos’ Commercial Building Services (CBS) division, responsible for growing CBS’s presence and leadership in Southeast Asia. Apart from opening and developing regional markets and operations, his role involves the strategic formulation and operative implementation of regional sales concepts.
Chee Meng joined Grundfos Singapore in 1995 as an Application Engineer and has taken on different roles and responsibilities in the last 29 years. Prior to taking on his current role, Chee Meng has held various positions within Grundfos such as the General Manager of Grundfos Alldos (Shanghai) Water Treatment Co, Ltd, the Regional Business Director for Industry Segment in Asia Pacific, as well as the Business Director for Water Utility segment in Asia Pacific.
Chee Meng holds a Diploma in Electrical Engineering as well as Management Studies.
This article was based on an interview with Mr Ramon Pinero, General Manager of BlackBerry AtHoc, and Mr Jonathan Jackson, Senior Director of Strategic Accounts at BlackBerry.
As we increasingly depend on digital systems for everyday operations, the security of our critical infrastructure faces unprecedented challenges. Cybersecurity, once a consideration largely confined to the tech sector, now plays a central role in safeguarding industries like transportation, healthcare, energy, and smart cities. BlackBerry, a company once synonymous with mobile devices, has shifted focus to become a key player in cybersecurity, integrating emerging technologies such as artificial intelligence (AI), machine learning, and the Internet of Things (IoT) to bolster infrastructure resilience.
Pivoting Mobile Leader to Cybersecurity Powerhouse
BlackBerry’s journey from a hardware pioneer to a cybersecurity leader was driven by recognizing a shift in the global digital landscape. Cybersecurity has evolved into an essential growth market in an interconnected world with myriad endpoints—from smartphones to autonomous vehicles and IoT sensors.
BlackBerry recognized this early and made a strategic decision to focus on software and services. “We saw an opportunity to make a strategic decision to focus on software and services in cybersecurity as a growth market,” noted Jonathan Jackson, Senior Director of Strategic Accounts at BlackBerry. This shift positioned the company to lead in two critical areas: cybersecurity and embedded systems, which are crucial in protecting modern infrastructure.
AI and Machine Learning: BlackBerry’s New Arsenal
At the core of BlackBerry’s transformation is its acquisition of Cylance, an AI-driven cybersecurity firm. The integration of Cylance’s AI and machine learning capabilities has empowered BlackBerry to prevent and respond to emerging threats. The nature of AI allows for predictive security, meaning that BlackBerry’s systems can anticipate and stop attacks before they materialize.
“Cylance AI is embedded across the full security stack of BlackBerry’s portfolio today,” explained Jackson. This approach is crucial in a world where cyberattacks evolve constantly, with AI even being used by malicious actors to generate never-before-seen threats. By using AI to fight AI, BlackBerry ensures it remains a step ahead of cybercriminals, leveraging technologies like deep learning to predict and prevent threats to critical systems.
Emergence of Smart Cities and the Need to Build Cyber Resilience
As smart cities emerge worldwide, they bring with them a host of new security challenges. The interconnected nature of smart city infrastructure—where traffic systems, public services, and energy grids communicate in real time—expands the potential attack surface for cybercriminals. BlackBerry’s embedded systems, designed to secure IoT devices and smart city infrastructure, are vital in protecting these increasingly complex environments.
BlackBerry has already made significant strides in securing automotive systems, with their technology being used by 24 of the top 25 electric vehicle manufacturers. This same technology, paired with AI and machine learning, is essential in smart cities, where the attack surface is ever-growing. “As you have more connected systems, you increase the attack surface of that system,” the company pointed out. Ensuring that these systems are secure is vital to maintaining the resilience of smart cities.
As the attack surface increases, the question of cyber security incidences changes from an “if” to a “when”. This is where policies such as Zero Trust can help. However, smart cities will also benefit from the implementation of threat intelligence and managed detection and response (MDR) solutions.
Zero Trust and Critical Infrastructure
One of the cornerstones of BlackBerry’s approach to cybersecurity resilience is the zero-trust framework. As applied to critical infrastructure—whether it’s power grids, transportation systems, or hospitals—this model ensures that no entity within the system is inherently trusted. Instead, all systems, devices, and users must continuously authenticate their identity to access sensitive data or systems.
This level of scrutiny is essential in industries where the stakes are highest. Ramon Pinero, General Manager of Blackberry AtHoc emphasizes, “Zero trust is important especially for critical infrastructure because of the types of data and assets that are in critical infrastructure,”. In an era where cyberattacks can have catastrophic real-world consequences, securing every aspect of infrastructure is paramount.
Collaborating to Bridge the Skills Gap
The challenges of securing critical infrastructure are further compounded by a global skills shortage in cybersecurity. BlackBerry’s collaboration with the Malaysian government exemplifies how partnerships can help address this gap. Through the Cybersecurity Center of Excellence in Cyberjaya, BlackBerry is training the next generation of cybersecurity professionals, with a focus on AI, smart cities, and IoT security.
The initiative aims to develop local talent capable of addressing emerging cyber threats, ensuring Malaysia’s infrastructure is both secure and future-ready. As more countries invest in smart city technologies, this collaboration model could serve as a blueprint for other regions looking to build cybersecurity resilience into their infrastructure.
The Power of Prevention
While responding to cyberattacks is critical, BlackBerry strongly emphasizes prevention. Their Managed Detection and Response (MDR) services, powered by Cylance’s AI, help organizations that may not have in-house security teams by offering continuous threat monitoring and proactive security measures. With the ability to predict and prevent attacks, BlackBerry’s MDR solutions ensure that businesses and critical infrastructure providers can focus on operations without worrying about constant cybersecurity threats.
AI-Generated image by Copilot of a smart city that is secured digitally
In their approach, prevention is key. “If we can prevent attacks from happening, it means that organizations don’t have to spend time and resources recovering from incidents,” Ramon further emphasized. This proactive mindset is essential in today’s world, where the consequences of a successful cyberattack on critical infrastructure can be disastrous.
A Cyber-Resilient Future
As emerging technologies like AI, machine learning, and IoT continue to shape the future of infrastructure, ensuring that these systems are secure is more important than ever. BlackBerry’s strategic pivot from hardware to cybersecurity positions it as a leader in building resilient infrastructure, whether it’s in smart cities, healthcare, or automotive industries.
By focusing on prevention, embedding AI into their solutions, and addressing the cybersecurity skills gap, BlackBerry is helping organizations and governments alike secure the digital systems that power our world. In doing so, they ensure that critical infrastructure remains resilient in the face of an ever-evolving threat landscape.
This article was written based on an interview session with Mr Ramon Pinero, General Manager of BlackBerry AtHoc and Mr Jonathan Jackson Senior Director of Strategic Accounts at BlackBerry.
Ramon Pinero General Manager BlackBerry AtHoc
Ramon Pinero is the General Manager of BlackBerry AtHoc, where he oversees all aspects of the critical event management business. With more than 20 years of experience in crisis/emergency management (CEM) technologies, Ramon brings a deep understanding of both product development and customer success.
With a passion for technology and deep roots in emergency response, Ramon continues to advance BlackBerry AtHoc’s position as the market leader. He is focused on driving strategy, fostering innovation, and enabling AtHoc’s technology to make an even greater impact—helping more organizations increase their resiliency and save lives through fast, accurate communications before, during, and after critical situations.
Jonathan Jackson Senior Director, Strategic Technical Sales APAC at BlackBerry
Jonathan Jackson (JJ) is the a Senior Director, Strategic Technical Sales APAC for BlackBerry. With over 20 years’ of experience, he helps organisations manage their cyber risk, leveraging the best of breed solutions to stop cyber attacks. JJ is a staunch advocate of protecting data and privacy and is a frequent spokesperson on cyber threat intelligence in Australia and all across APAC.
Infinix is heating up the entry-level smartphone market with the HOT 50 5G. This new smartphone offers a compelling combination of performance, design, and features. However, its best asset is the price point below RM600.
Powered by the MediaTek Dimensity 6300 5G processor, the HOT 50 5G is built to deliver impressive performance for a device in this price range. Whether you’re gaming, streaming, or multitasking, the processor should handle tasks with ease. The phone also features a 120Hz refresh rate for smooth scrolling and a 240Hz touch sampling rate for responsive touch.
The HOT 50 5G boasts a stylish and modern design, with a 6.7-inch Punch-Hole Display that offers vibrant visuals and a high screen-to-body ratio. The device is also remarkably thin and lightweight, making it comfortable to hold and use. It also comes with IP54 dust and splash resistance, ensuring it can withstand everyday wear and tear.
The HOT 50 5G is equipped with a 5,000mAh battery that provides ample power for extended usage. With 18W fast charging, you can quickly top up the battery when needed. Additionally, the battery is designed to maintain over 80% of its health even after four years, ensuring long-lasting performance
Infinix is also going ham with AI on the HOT 50 5G. The new smartphone comes with Infinix’s AI assistant, Folax, which is always ready to assist with tasks like music, calls, and travel. The AI Creation feature allows you to design cartoon-style wallpapers with a single tap, adding a personal touch to your device.
The HOT 50 5G features a 48MP main camera with the advanced Sony IMX 582 sensor, capturing stunning photos even in low-light conditions. AI Super Night Mode ensures vibrant and detailed night shots, while the Portrait Master Mode offers customizable beauty and makeup features for professional-looking portraits.
The HOT 50 connectivity is boosted by features like Super WiFi, which automatically switches between 2.4G and 5G networks for uninterrupted performance. Gamers will appreciate the device’s smooth gameplay, stunning graphics, and rapid response times, thanks to its powerful hardware and optimized software.
Pricing and Availability
The Infinix HOT 50 5G is available in Sleek Black, Vibrant Blue, Sage Green, and Dreamy Purple colour options. The device is priced at RM599 and will be available for purchase on Shopee starting from October 7th, 2024. After the exclusive Shopee sale, the HOT 50 5G will be available on Infinix Official Stores on Lazada, TikTok Shop, and offline through Infinix Malaysia Authorized Dealers.
Get ready for a significant leap in smartphone performance! MediaTek has officially unveiled its latest flagship chipset, the Dimensity 9400. This powerhouse promises to deliver extreme performance, improved efficiency, and cutting-edge AI capabilities, shaping the future of mobile experiences. Let’s delve into the technical details and explore what the Dimensity 9400 has in store for users.
A Leap in Performance: Under the Hood of the Dimensity 9400
The Dimensity 9400 boasts a brand new CPU architecture, the Armv9.2, making it one of the first flagship mobile chips to utilize this latest technology. This translates to improved processing power and efficiency compared to previous generations. MediaTek claims a 35% faster single-threaded performance and a 28% boost in multi-threaded performance, making the Dimensity 9400 a true powerhouse for demanding tasks like gaming, video editing, and multitasking.
The CPU itself is an 8-core configuration, with a single high-performance Cortex-X925 core clocked at a blazing-fast 3.36 GHz. This core handles the most demanding applications, ensuring smooth and responsive operation. Three Cortex-X4 cores provide additional processing grunt, while four Cortex-A725 cores tackle background tasks efficiently.
Power Efficiency on Point: Staying Charged for Longer
Performance is essential, but so is battery life. MediaTek has prioritized efficiency with the Dimensity 9400, claiming a 40% improvement compared to the previous generation Dimensity 9300. This is achieved through the use of a cutting-edge 3nm manufacturing process, which allows for smaller transistors and reduced power consumption. This translates to longer battery life, allowing you to enjoy your phone for extended periods without scrambling for a charger.
Graphics with a Boost: Immerse Yourself in Stunning Visuals
The Dimensity 9400 isn’t just about raw processing power; it also packs a graphical punch. MediaTek hasn’t revealed the specific GPU model yet, but they claim a significant performance improvement. Gamers can expect smoother frame rates in demanding titles, while casual users will enjoy a more visually responsive experience. Additionally, MediaTek boasts a 41% improvement in peak performance and a 40% boost in ray tracing capabilities. Ray tracing, a technology that simulates light in a more realistic way, is becoming increasingly common in mobile games, and the Dimensity 9400 promises to deliver stunning visuals with improved lighting effects.
AI Powerhouse: Unlocking New Possibilities
Artificial intelligence (AI) is rapidly transforming the smartphone experience, and the Dimensity 9400 is well-equipped to handle the most demanding AI tasks. The 8th generation Neural Processing Unit (NPU) delivers significant performance improvements compared to previous generations. This translates to faster facial recognition, improved camera performance with AI-powered features, and a smoother overall user experience with features like voice assistants and augmented reality (AR) applications.
One exciting area of focus is MediaTek’s partnership with Google on “Generative AI” experiences for the Android ecosystem. The Dimensity 9400’s NPU is optimized for Google’s Gemini Nano platform, which allows for features like real-time image and video enhancement, potentially opening doors for creative editing tools and innovative camera functionalities.
Beyond the Benchmarks: What Does This Mean for You?
The technical specifications of the Dimensity 9400 are impressive, but what does it all mean for everyday users? Here are some key takeaways:
Faster Performance: Experience smoother and more responsive performance in everyday tasks, gaming, and demanding applications.
Improved Battery Life: Enjoy longer usage time between charges thanks to the power-efficient 3nm manufacturing process.
Enhanced Photography: Capture stunning photos and videos with AI-powered features like object recognition and scene optimization.
Next-Level Gaming: Experience smoother frame rates and more immersive visuals in even the most demanding mobile games.
Future-Proof Technology: The Dimensity 9400 is equipped to handle the latest AI applications and future software updates, ensuring your phone stays relevant for years to come.
The MediaTek Dimensity 9400 is a significant leap forward in mobile technology. Its combination of extreme performance, improved efficiency, and cutting-edge AI capabilities paves the way for a new generation of smartphones capable of delivering truly immersive and innovative experiences. While the specific devices featuring this chipset haven’t been announced yet, the Dimensity 9400 promises to be a game-changer for the mobile landscape.
Qatar Airways is pushing boundaries again. Having already made a name for itself in the aviation industry for its exceptional service and innovative approach to travel, the airline is now leveraging generative AI (Gen AI) in its latest ad campaign. The first-of-its-kind campaign uses the power of Gen AI to allow for a more interactive approach to advertising. The “AI Adventure” campaign offers viewers the unique opportunity to become the star of the film, immersing themselves in a personalized and interactive experience.
This innovative campaign marks a significant milestone for Qatar Airways, as it uniquely engages with the public. It is also allowing Qatar Airways to push boundaries when it comes to technology and customer engagement by allowing viewers to step into the role of the protagonist.
The campaign utilizes advanced AI technology to seamlessly integrate viewers into the film’s narrative. By uploading a photo, viewers can see themselves seamlessly integrated into various scenes, becoming the star of their own adventure with facial recognition technology and Gen AI. This personalized touch adds a unique and engaging dimension to the campaign.
If you’re interested in having your own “AI Adventure”, you can visit flyqatar.com and create your own version of the groundbreaking ad. Once done, you can even share it on social media and show off your adventure.
LG Electronics has unveiled its latest lineup of home appliances at IFA 2024, highlighting the company’s commitment to energy efficiency and sustainability. These new appliances are designed to meet the growing demand for energy-saving solutions while delivering exceptional performance.
Industry-Leading Energy Efficiency in Laundry Solutions
LG’s new washing machine and dryer set new standards for energy efficiency. The washing machine boasts an A-55% energy rating, thanks to its innovative drum motion and AI-powered features. The dryer also achieves an impressive A+++-26% energy rating, ensuring efficient and gentle drying.
LG’s laundry appliances offer a range of features designed to improve user experience and convenience. The washing machine’s AI DD motor intelligently adjusts the drum’s RPM for optimal performance, while the Microplastic Care cycle helps reduce microplastic shedding. The dryer’s AI Dry feature ensures accurate moisture detection for optimal drying results.
Refrigerators with Premium Design and Energy Efficiency
LG’s new bottom-freezer refrigerator offers a combination of style and efficiency. With its sleek design and quiet operation, this refrigerator is a perfect addition to any modern kitchen. The refrigerator’s A-25% energy rating ensures energy savings without compromising performance.
LG is also introducing a new side-by-side refrigerator model, expanding its range of energy-efficient options. This model features convenient features like the Craft Ice spherical-ice maker and UVnano technology for easy hygiene management.
Efficient and Convenient Dishwasher
The new LG dishwasher offers an A-20% energy rating, thanks to its innovative WaterJet Clean™ system and Active Fan Dry technology. The dishwasher also features a Side Rack and 3rd Rack for flexible loading options.
AI-Powered Features
LG’s appliances incorporate AI-driven features to enhance user experience and optimize performance. The washing machine’s AI DD motor and AI Wash feature provides personalized recommendations and intelligent control. The dryer’s AI Dry ensures accurate moisture detection for optimal drying results.
Pricing and Availability
Specific pricing and availability details for LG’s new appliances will be announced closer to their official launch.
Samsung has unveiled its latest lineup of energy-efficient appliances at IFA 2024, demonstrating its commitment to providing sustainable and innovative solutions for European consumers. The new range includes a BESPOKE AI Washer, a Bespoke AI Laundry Combo, and a Bespoke Dishwasher designed to reduce energy consumption and enhance user convenience.
BESPOKE AI Washer: Extra Energy Savings
The BESPOKE AI Washer is a standout product in Samsung’s new lineup, offering an impressive 55% extra energy efficiency compared to the minimum requirements for Class A rating. This achievement is made possible through Samsung’s advanced technologies, such as Bubble Shot, which effectively soaks laundry with soapy water, and Ecobubble, which enhances detergent penetration.
The washer’s intuitive AI Home interface provides personalized recommendations and allows users to easily control their laundry cycle. This smart feature ensures efficient laundry care tailored to individual needs.
Bespoke AI Laundry Combo: All-in-One Efficiency
The Bespoke AI Laundry Combo combines a washer and dryer in a single machine, offering convenience and energy efficiency. With an A rating for the complete washing and drying cycle, this combo is a standout product in Samsung’s lineup.
Samsung has implemented innovative technologies to improve drying efficiency, including Heatpump Drying and a specially designed duct structure. These features reduce energy consumption while ensuring effective drying performance.
Bespoke Dishwasher: Powerful Cleaning with Energy Efficiency
The Bespoke Dishwasher boasts a stylish design and powerful cleaning performance while consuming up to 10% less energy than the requirements for an A energy rating. The WaterJet Clean system ensures thorough cleaning from every angle, while the Active Fan Dry system enhances drying efficiency.
SmartThings Integration for Enhanced Energy Savings
Samsung’s new appliances are compatible with SmartThings, allowing users to connect their devices and monitor their energy consumption. The AI Energy Mode in SmartThings helps users proactively save energy by suggesting optimized settings and schedules.
Pricing and Availability
The Bespoke AI Laundry Combo is set to launch in select European countries in the fourth quarter of 2024, and the BESPOKE AI Washer will be available in different European countries early next year. No Malaysian launch or pricing details are available at the time of writing.
Zepp Health has launched the Amazfit T-Rex 3, a rugged smartwatch designed for outdoor enthusiasts and adventurers. With its military-grade durability, precise navigation, and exceptional battery life, the T-Rex 3 is the perfect companion for your outdoor adventures.
Source: Amazfit
The Amazfit T-Rex 3 is built to withstand the toughest conditions, featuring a rugged design and military-grade construction. Its large 1.5-inch AMOLED display offers a peak brightness of 2,000 nits, ensuring excellent visibility in any lighting conditions.
The T-Rex 3 boasts a powerful battery that can last up to 27 days on typical usage or 180 hours of continuous GPS tracking and navigation. This impressive battery life allows you to embark on extended adventures without worrying about running out of power.
Equipped with dual-band GPS, the T-Rex 3 provides accurate navigation and tracking, even in challenging environments. The smartwatch offers offline maps with turn-by-turn directions, ensuring you stay on course, even without cellular connectivity.
Source: Amazfit
Privacy is a top priority with the T-Rex 3. You have control over your GPS data, with options for permanent or temporary cloud storage, no cloud storage, or entirely disabling GPS permissions. Additionally, you can back up your data to your email, cloud, or mobile device.
The T-Rex 3 offers a wide range of health-tracking features, including heart rate variability, blood oxygen monitoring, sleep tracking, and stress monitoring. These features help you understand your overall health and fitness levels.
With over 170 workout modes, the T-Rex 3 caters to a variety of fitness activities. New additions include Hyrox Racing, Freediving, and upgraded Strength Training modes. The Zepp Coach feature provides personalized workout plans and guidance to help you reach your fitness goals.
Source: Amazfit
The T-Rex 3 runs on Zepp OS 4.0, which introduces fully integrated AI for a smarter and more intuitive experience. Enjoy seamless connectivity with third-party fitness devices and benefit from the AI assistant powered by OpenAI’s GPT-4.
Comparison to the Amazfit T-Rex 2
The Amazfit T-Rex 3 builds upon the success of its predecessor, the T-Rex 2. Here’s a comparison of key features:
Feature
Amazfit T-Rex 2
Amazfit T-Rex 3
Screen Size
1.39 inches
1.50 inches
Screen Material
Glass
Gorilla Glass
Brightness
1,000 nits
2,000 nits
Built-in Microphone
No
Yes
Sports Modes
158+
170+
Operating System
Zepp OS 2.0
Zepp OS 4.0
Pricing and Availability
The Amazfit T-Rex 3 is available for pre-order at a special price of RM1,099.00 during the Pre-Launch Sale from September 7th to 8th, 2024, at the DirectD Gadget Mega Store in Petaling Jaya. Customers will also receive a complimentary Amazfit String Bag, Amazfit Microfiber Towel, and DirectD Water Bottle while supplies last. Starting from September 9th, 2024, the T-Rex 3 will be available for RM1,099.00 on Shopee.
HONOR has announced a strategic partnership with Google Cloud to bring advanced AI features to its upcoming flagship foldable smartphone, the HONOR Magic V3. This collaboration aims to enhance the user experience and provide innovative solutions for everyday tasks.
AI-Powered Innovations
The collaboration sees Honor incorporating Google Cloud’s AI technologies into features that it touts will change the user experience on its flagships. Among them are:
HONOR AI Eraser: Remove unwanted objects from your photos with ease using this powerful AI tool.
Face-to-Face Translation: Break down language barriers with real-time translation during conversations.
HONOR Notes with Voice to Text: Effortlessly convert spoken words into text for quick and easy note-taking.
Magic Portal Improves with the Magic V3
The Magic V3 introduces the innovative Magic Portal, which allows you to seamlessly interact with apps and information. Simply circle text, addresses, or images with your knuckle and drag them into apps like Google, WhatsApp, or social media platforms. The Magic V3 even allows you to open two Magic Portals simultaneously for enhanced multitasking capabilities.
The HONOR Magic V3 boasts a remarkably thin and light design, making it one of the most compact foldable smartphones on the market. This sleek form factor doesn’t compromise on performance or battery life, allowing you to enjoy a premium foldable experience without sacrificing portability.
Experience the Magic V3 at the Roadshow
Before its official launch, HONOR is inviting the public to experience the Magic V3 at a roadshow in Pavilion Kuala Lumpur from September 3rd to 8th. Visitors can explore the device’s features, including the AI Eraser, Magic Portal, and other innovative capabilities. Additionally, participants can try out the AI Eraser by taking photos with the Magic V3 and removing unwanted background objects.
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