Tag Archives: ADV

PR Newswire

H-E-B and STRATACACHE Announce Expansion of Innovation Partnership

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DAYTON, Ohio, Aug. 20, 2020 — H-E-B, consistently rated one of the top grocery retailers in the US, and STRATACACHE, leaders in marketing technology and in-store customer experiences, today announced an expansion of a successful multi-year innovation partnership, focusing on delivering new actionable data and insights to create an even greater customer shopping experience.

H-E-B continuously seeks improvement to the customer shopping experience. Using sensor-based insights gathered from STRATACACHE’s Walkbase solution, H-E-B gains a richer understanding of the service level in their stores, and will use the actionable data to advance many aspects of the in-store shopping experience. With the expansion of the existing Walkbase advanced solution, H-E-B will gain an even richer understanding of how to better serve their customers.

"STRATACACHE has proved to be a valued innovation partner with a clear history of delivering customer-focused solutions," said Paul Tepfenhart, Senior Vice President of Omnichannel Commerce & Emerging Technology at H-E-B. "At H-E-B, we never stop looking for ways to improve our experience by providing the best customer and partner solutions. Our relationship with STRATACACHE moves us forward on this mission."

"H-E-B is a great retail partner to bring STRATACACHE’s customer insights solutions to stores. Well known for a laser focus on delivering the best customer experiences, H-E-B has made continuous investments in technology that directly optimize their customers’ journey, making it more relevant and more efficient," said Chris Riegel, CEO of STRATACACHE. "We have built a strong partnership over several years, and now H-E-B has new customer insights to better serve their customers."

Learn more about H-E-B at www.heb.com and STRATACACHE at www.stratacache.com.

About STRATACACHE
STRATACACHE delivers in-store retail experience transformation and exceptional customer journeys through a wide array of marketing technology. Our solutions enable retailers to learn deeply about their customers’ shopping preferences and behaviors, delivering targeted promotional or task-based messaging on any digital display. With 3.3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary Marketing Technology solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at www.stratacache.com, on Twitter @STRATACACHE or on Facebook.

About H-E-B
H-E-B, with sales of $28 billion, operates more than 400 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrates its 115th anniversary this year. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience and lowest prices. Based in San Antonio, H-E-B employs over 120,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit HEB.com and HEB.com/Newsroom.

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PR Newswire

Blis keeps finger on the pulse of consumer behaviour with global sentiment tracker

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1 in 3 Singaporeans would save additional funds as sentiment starts to slowly decline

SINGAPORE, Aug. 19, 2020 — Blis, a trusted leader in location-powered advertising and analytics has today released the Blis consumer confidence pulse, an interactive tracker that captures a quick snapshot of consumer sentiment. The tracker plots how consumers are feeling about their local economy, household finances and spending intent and the survey is running in Singapore, the UK, USA, UAE and Australia.

Based on three highly topical questions around finances the Blis pulse is updated twice monthly to provide a rounded picture of how consumers are reacting to changes in their situation, both personally and on a national scale.

Head of Insights, Alex Wright speaking on the tracker said, "We started this tracker in the wake of the COVID-19 outbreak being declared a pandemic to give us a quick read on consumer sentiment. Armed with the knowledge of what consumers are telling us, we can then plot this against our retail foot traffic and consumer movement data to give a rounded view of progress through crisis, stability and recovery."

Over the past six months, physical movement restrictions have ebbed and flowed in different cities across the country with daily activities requiring new safety measures. As a result, most consumers are behaving differently, with many working from home, avoiding crowded public spaces and communicating virtually. For brands, this tracker provides an opportunity to contextualise other data sources to really understand the concerns of their audience.

For the most part sentiment towards the Singaporean economy has remained remarkably robust, except for a dramatic swing in June. This coincided with Prime Minister Lee’s address to the nation and messaging from several government ministers that the Covid-19 pandemic meant the road to recovery would be a long one. Early July saw the most optimism in both the economy and household finances although we’re beginning to see a decline in sentiment once again. Interestingly, the pessimistic spike in early June led to a surge in intent to spend additional funds on home improvement, as people prepared to settle in for the long haul. Aside from this, Singaporeans have consistently declared their intent to save any spare income.

"2020 has been nothing short of a rollercoaster year. Everyone has been impacted differently and now people are not only concerned about the health crisis, but also the global financial crisis. Since March, we’ve seen brands pivot their operations, strategy and messaging multiple times to meet their consumers’ concerns about safety. Looking ahead, it’s essential for brands to pivot again and remain sensitive to their audience’s financial confidence. The Blis consumer confidence pulse allows brands a quick snapshot of the direction of sentiment," said Fionn Hyndman, Managing Director Asia.

The interactive trackers can be found here and will be updated twice monthly.

For associated images click here.

About Blis

Blis is the trusted leader in location-powered advertising and analytics, helping brands understand, reach and engage consumers globally to deliver measurable results. Because location data is the most accurate indicator of ‘real’ behaviour and intent at scale vs any other type of data, Blis uses this data to map real-world consumer behaviours based on where people are and where they’ve been, uncovering the truth about what people actually do.

Blis’ Smart Platform provides unmatched transparency, accuracy and scale. Its three tried and tested proprietary technologies – Smart Pin, Smart Scale and Smart Places – and its new Smart Households technology allow for more effective planning, activation and measurement for marketers and business decision makers alike.

Established in the UK in 2004, Blis now operates in 42 offices across five continents. Working with the world’s largest and most customer-driven companies across all verticals including Unilever, Samsung, McDonald’s, HSBC, Mercedes Benz and Peugeot, as well as every major media agency, Blis reaches over a billion mobile devices a year.

To learn more, visit blis.com.

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PR Newswire

Meekco.Asia Joins Facebook Global Expansion Program to Support Asia’s Businesses

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KUALA LUMPUR, Malaysia, Aug. 14, 2020 — Meekco.Asia the one-stop digital commerce company headquartered in Malaysia today announced they will join the Facebook Global Expansion Program (GEP). As a partner Meekco will help advertisers expand their business across the globe and achieve their cross border eCommerce goals.

CEO & Founder Kah Hing and his team at Meekco.Asia
CEO & Founder Kah Hing and his team at Meekco.Asia

With this partnership, Meekco is targeting to manage merchants’ total gross merchandise value of USD$50mil per year for both Malaysia and Singapore markets.

Meekco CEO & Founder Kah Hing said that "With the partnership in place, we will be able to quickly onboard a business into a new country or territory by removing the barrier of unfamiliarity of the local market with our tools, know-how and technology. We are looking forward to being the top agency in omni channel conversion marketing for retailers and brands in this region in the next 3 years."

Kah Hing explains that the Facebook GEP features can duplicate a client’s business to any part of the world with the localisation of their business model to fit each specific country. "We provide them with our 7 pillars of core services which are the localisation of their eCommerce store, content translation, payment gateway integration, logistic & fulfilment integration, customer service outsourcing, business tax compliance and omni-channel marketing." he added.

Recently awarded a contract to build Bonia their multi countries webstore with the Shopify Plus enterprise eCommerce Platform, Meekco.Asia is the first agency that handles such complex business setup of Online-to-Offline (O2O) commerce solution in Malaysia. Bonia Corporation Berhad is an international luxury fashion retailer based in Malaysia which has more than 700 sales outlets across Asia.

Meekco.Asia’s other retail customer base are Air Asia Foundation, Solartime, Malaya Optical and Tumasek Pewter to name a few.

You can read more about Facebook’s Global Expansion Program here: https://www.facebook.com/business/m/cross-border

About Meekco.Asia 

Meekco.Asia is a full-stack conversion marketing company based in Malaysia & Singapore. This one-stop digital commerce company partners with businesses for successful digital transformation experience. A Shopify expert, Meekco.Asia serves their clients as a Digital Commerce Growth Agency. They assist SMEs and Large Enterprises develop Shopify Expert & Shopify Plus stores based in Malaysia & Singapore. Meekco.Asia web development team specialises in providing solutions to B2B customisations for manufacturers, wholesalers and drop-shippers.

"Make Future Commerce Better"

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PR Newswire

iClick Announces Upgrade of Advertising Campaign Management Tool – iActivate

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HONG KONG, Aug. 13, 2020 — iClick Interactive Asia Group Limited ("iClick" or the "Company") (NASDAQ: ICLK), an independent online marketing and enterprise data solutions provider in China launched an upgrade of its ultimate advertising campaign management tool, iActivate.

iActivate is a SEM campaign management platform that consolidates a number of ad platforms into one single platform for efficient campaign monitoring and management. iActivate is a strong addition to iClick’s iSuite products including iAudience, iAccess, iAX and Tracking Solution. iActivate integrates and analyzes the often scattered ad campaign information with insufficient intelligence provided by different ad platforms across various geographic regions. Working in tandem with iClick’s Tracking Solution, iActivate provides marketers with customized comprehensive reports and actionable insights into the effectiveness of their advertising spend thereby enabling them to optimize future ad campaign performance.

"iActivate provides straightforward and intelligent market insights that address the pain points faced by marketers of receiving insufficient and overly-general campaign data from existing ad platforms," said Frankie Ho, President of International Business at iClick. "iActivate helps brands analyze and understand campaign performance in order to target audiences more accurately, empowering them to respond promptly to market changes. Following the upgrade of iAudience and iActivate, we will continue to leverage iClick’s over 930 million consumer profiles and advanced technology in machine learning and artificial intelligence to enhance and improve our product offerings to provide better solution to our clients."

About iClick Interactive Asia Group Limited

iClick Interactive Asia Group Limited (NASDAQ: ICLK) is an independent online marketing and enterprise data solutions provider that connects worldwide marketers with audiences in China. Built on cutting-edge technologies, iClick’s proprietary platform possesses omni-channel marketing capabilities and fulfils various marketing objectives in a data-driven and automated manner, helping both international and domestic marketers to reach their target audiences in China. Headquartered in Hong Kong, iClick was established in 2009 and is currently operating in ten locations worldwide including Asia and Europe.

For more information, please visit ir.i-click.com.

Safe Harbor Statement

This announcement contains forward-looking statements, including those related to the Company’s business strategies, operations and financial performance. These statements constitute "forward-looking" statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. Such statements are based upon management’s current expectations and current market and operating conditions and relate to events that involve known or unknown risks, uncertainties and other factors, all of which are difficult to predict and many of which are beyond the Company’s control. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: the Company’s fluctuations in growth; its success in implementing its mobile and new retail strategies, including extending its solutions beyond its core online marketing business; its success in structuring a CRM & Marketing Cloud platform; relative percentage of its gross billing recognized as revenue under the gross and net models; its ability to retain existing clients or attract new ones; its ability to retain content distribution channels and negotiate favorable contractual terms; market competition, including from independent online marketing technology platforms as well as large and well-established internet companies; market acceptance of online marketing technology solutions and enterprise solutions; effectiveness of its algorithms and data engines; its ability to collect and use data from various sources; ability to integrate and realize synergies from acquisitions, investments or strategic partnership; fluctuations in foreign exchange rates; and general economic conditions in China and other jurisdictions where the Company operates; and the regulatory landscape in China and other jurisdictions where the Company operates. Further information regarding these and other risks is included in the Company’s annual report on Form 20-F and other filings with the SEC. All information provided in this press release and in the attachments is as of the date of this press release, and the Company undertakes no obligation to update any forward-looking statement, except as required under applicable law.

For investor and media inquiries, please contact:

In China:

In the United States:

iClick Interactive Asia Group Limited

Core IR

Lisa Li

John Marco

Phone: +86-21-3230-3931 #892

Tel: +1-516-222-2560

E-mail: ir@i-click.com

E-mail: johnm@coreir.com

 

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PR Newswire

iClick Interactive to Report Second Quarter 2020 Financial Results on August 24, 2020

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— Earnings Call Scheduled for 8:00 a.m. ET on August 24, 2020 —

HONG KONG, Aug. 10, 2020 — iClick Interactive Asia Group Limited ("iClick" or "the Company") (NASDAQ: ICLK), an independent online marketing and enterprise data solutions provider in China, today announced that it will report its unaudited second quarter 2020 financial results before the U.S. market opens on Monday, August 24, 2020.

Mr. Jian "T.J." Tang, CEO and Co-Founder and Mr. Terence Li, CFO, will host a conference call to discuss the Company’s business and financial performance at 8:00 AM U.S. Eastern Time (8:00 PM Hong Kong Time) on August 24, 2020. 

A live and archived webcast of this call, including earnings release and presentation slides, will be available on the Company’s investor relations website at http://ir.i-click.com.

Dial-in details for the earnings conference call are as follows:

United States: 

+1-888-346-8982

International: 

+1-412-902-4272

Hong Kong:  

+852-800-905945

Mainland China:  

+86-4001-201203

Participants please ask to join the iClick Interactive Asia Group Limited conference call.

A replay of the conference call will be accessible by phone one hour after the conclusion of the live call at the following numbers, until August 31, 2020:

United States:  

+1-877-344-7529

International:

+1-412-317-0088

Canada:

+1-855-669-9658

Replay Access Code:

10147144

For more information, please visit ir.i-click.com.

About iClick Interactive Asia Group Limited

iClick Interactive Asia Group Limited (Nasdaq: ICLK) is an independent online marketing and enterprise data solutions provider that connects worldwide marketers with audiences in China. Built on cutting-edge technologies, our proprietary platform possesses omni-channel marketing capabilities and fulfills various marketing objectives in a data-driven and automated manner, helping both international and domestic marketers reach their target audiences in China. Headquartered in Hong Kong, iClick was established in 2009 and is currently operating in ten locations worldwide including Asia and Europe.

For investor and media inquiries:

In China:

iClick Interactive Asia Group Limited

Lisa Li

Phone: +86-21-3230-3931 #892

E-mail: ir@i-click.com

In the United States:

Core IR

John Marco

Phone: +1-516-222-2560

E-mail: johnm@coreir.com

 

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PR Newswire

Westwin Shares Findings in Upcoming Chinese Consumers Cross-Border Consumption Report at the Shanghai International Advertising Festival

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SHANGHAI, Aug. 10, 2020 — Westwin, a leading tech-driven cross-border marketing company, was recently invited to join the opening ceremony forum of the Shanghai International Advertising Festival. Leslie Chu, Westwin’s CRO, shared insights and new findings in the company’s upcoming research report on cross-border consumption of Chinese consumers. Recognizing Westwin’s performance and efforts in the cross-border marketing sector, the company was also awarded as the best agency to help Chinese companies go global at the event.

The new cross-border consumption report examines consumption behaviors in cross-border e-commerce, tourism, education, and real estate scenarios over the past two years with analyses on the Chinese customers in cities of different tiers who often shop overseas. The upcoming report is a continuation to Westwin’s signature "Cross-border Consumption of Chinese Consumers" report released in 2018.

Westwin’s 2020 report, which is set to be released this month, reveals that the cross-border e-commerce sector saw an uptick trend over the last two years with peaks at the fourth quarters of 2018 and 2019, given large amount of year-end promotions and shopping festivals, as Chu cited the report. The report shows that due to the pandemic, Chinese consumers purchased more healthcare products to improve their immune system. The consumption pattern of cosmetics, skincare and luxury products painted a very different picture, with only a half of the consumers willing to buy more while the rest tend to save money because of the economic uncertainties. For cross-border tourism, the market penetrated lower cities, with the customers in third- and fourth-tier cities contributing to a 160% increase.

In order to better understand consumer behaviors, the 2020 report teases out four groups of consumers who are easily drawn to overseas shopping. The first group is young mothers in third- and fourth-tier cities, although they often don’t have a relatively high income. But thanks to lower living costs and financial support from parents, they have more disposable income and spare time. Most of them are heavy social media users who love to share what they buy from overseas on WeChat. They tend to shop on impulse and cannot resist the lures of discounts, especially when it comes to luxury products.

Meanwhile, single working women in their 30s living in first- and second-tier cities shop differently, the report suggests. Financially independent and seeing outfits as part of their identities, they typically go for international niche brands to avoid outfit clash. They shop rationally for luxury products but would only buy inexpensive accessories they like.

As for high-income households, women are usually the main shoppers in the family and spend over CNY$100,000 annually on cross-border shopping, including skincare, apparel and accessories, handbags and home appliances, according to the report. They are often well educated and have overseas study experience. They put lots of efforts on their children and like to send them to overseas summer camps or study tours. Meanwhile, men in households, who earn over CNY$1 million annually, often don’t have much desire for shopping but like to spend money on investment and buying properties.

In general, the report shows that women remain the driving forces of cross-border consumption in China and online influencers are still a strong factor for boosting cross-border consumption. Moreover, penetration to lower-tier cities and "cute culture" are the new trends in China’s consuming market.

About Westwin

Westwin, formerly known as Microsoft Online (MSN China), is a leading technology-driven digital marketing company that focuses on cross-border business. It provides branding strategies and digital marketing solutions to help customers achieve success in China and around the world. Westwin is a certified marketing & advertising partner of Baidu, Tencent WeChat, Sina Weibo, and many other major digital platforms in China. With years of experience in cross-border business and partnership growth, Westwin is equipped with the knowledge and expertise to take businesses to the next level in overseas markets.

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PR Newswire

Native Ad Network “popIn Discovery” Exceeds 10 Billion Monthly Page Views

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New milestone for Asia’s largest native ad network

BANGKOK, Aug. 7, 2020 — popIn Inc. (Headquarters: Minato-ku, Tokyo; President: Tao Cheng, hereinafter referred to as popIn), which operates the largest native ad networks in Asia called "popIn Discovery" and "popin Discovery Global", has announced that it has reached a new milestone of 10 billion monthly page views in July 2020.

popIn Discovery, which is focused solely on Japan, and popIn Discovery Global, are one-stop native ad platforms that together cover Japan, South Korea, Greater China, Malaysia, Thailand, Singapore and Indonesia. The platforms offers multilingual ad management services and settlement in Japanese Yen. By partnering with local media sources in each area, the popIn Discovery networks enable advertisers to secure high-quality placements and localized ad creatives that match the cultural tastes of different audiences.

popIn
popIn

* popIn Discovery is a native ad network that offers ads in the format of "recommended articles". Because these content-type advertisements closely match the subject matter of an article, they can be used to enhance brand recognition for companies and products.

Features of popIn Discovery Global (https://www.popin.cc/home/global.html)

Asia’s biggest native ad platform
Operational scope: Japan, Korea, Greater China, Malaysia, Thailand, Singapore and Indonesia.

Payments
PopIn accepts payments in Japanese Yen for advertisements in Greater China, South Korea, Malaysia, Thailand, Singapore and Indonesia.

* Advertising costs will be converted based on the current exchange rate.

Support for multilingual account management
Currently, we support Traditional Chinese, Simplified Chinese, Korean, English, Thai and Indonesian.

Analysis index
In order to measure a user’s satisfaction with the content of an article, it is necessary to understand the read status of the article (whether or not it has been read carefully). PopIn’s "READ (*)" algorithm determines whether or not the article content is viewable by a user, and measures the read status based on the elapsed read time and the amount of information in the article. This proprietary method offers a clear estimation of the amount of content that is actually being read as opposed to being skimmed past.

*In August 2015, READ patents were granted in Japan, Korea, and Greater China. Patent number: Patent No. 5797871

Other info

  • PopIn has offices in Japan, Greater China, South Korea, Thailand, Singapore and Indonesia, and can support creative and distribution planning tailored to the entire Asian market.
  • Creative translation is also available as an option.

popIn Corporation Company Profile
Head office location: Roppongi Hills Mori Tower 39th floor, 6-10-1, Roppongi, Minato-ku, Tokyo
President: Tao Cheng   
Established: July 2008
Company URL: https://www.popin.cc/

Main business mission and scope: With the mission of making information more intelligent, we have developed and sold "popIn Discovery", a content discovery platform that supports native advertisements, and the world’s first projector ceiling light "popIn Aladdin", as an IoT business starting in 2017. Currently, we are developing a new AI-powered image recognition service called "popIn Action".

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IAS First to Integrate with Google Ads Data Hub for Viewability and Brand Safety, Bringing Advertisers Privacy-Centric Metrics Across YouTube

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JAKARTA, Indonesia, Aug. 7, 2020 —  Integral Ad Science (IAS), the global leader in digital ad verification, today announced it is the first verification company to integrate with Google Ads Data Hub (ADH), Google’s privacy-focused data platform for advertisers. The IAS integration provides advertisers viewability, ad fraud, and brand safety measurement for YouTube via ADH.

While IAS does not collect or use any private audience data for delivering its verification services, being the first with this new integration will help lead the way for setting new data privacy best practices. Ultimately, ADH will enable advertisers to easily access a broader suite of privacy-protected data and measurement services.

"IAS is thrilled to be the first partner to provide advanced viewability, fraud, and brand safety metrics via Google’s Ads Data Hub," said Lisa Utzschneider, CEO at IAS. "Marketers are now even better equipped to provide quality advertising experiences for YouTube audiences while maintaining a high degree of data privacy."

Google Ads Data Hub ensures end-user privacy by enforcing privacy checks and aggregating within the solution prior to data output. Combining advertiser data with event-level data from ad campaigns allows marketers to unlock insights, improve advertising efficiency, help achieve data-driven business goals, and yield more effective campaign optimization.

"Marketers have made clear that they see a future where we are delivering consumer insights and media measurement that are both actionable and privacy-centric. We’re pleased to have IAS measurement solutions available to advertisers in Ads Data Hub in our continued effort and commitment to supporting third-party measurement on YouTube," said Prema Sampath, Senior Product Manager at Google.

IAS was selected as a preferred partner of the YouTube Measurement Program (YTMP) and is accredited to provide both Brand Suitability and Brand Safety services (including for Google’s premium YouTube Select inventory). IAS was also the first provider to be certified for Pre-Screened YouTube Select Lineups under the new YTMP announcement in April 2020.

For more information on IAS integration of Google’s Ads Data Hub please reach out to press@integralads.com 

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PR Newswire

X2O Media Introduces Two New Media Players to Their Full Solution Offering

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MONTREAL, Aug. 6, 2020 — X2O Media today launched two new media players, X2O Media Player-R and X2O Media Player-DX, engineered to work seamlessly with the X2O Platform for reliable digital signage content delivery. These new media players further round out X2O Media’s hardware solution offering for digital signage. X2O Media, part of the STRATACACHE family of marketing technology companies, evolves standard digital signage by driving innovation standards in unified communications solutions for enterprises and higher education that reduce costs, drive safety and deliver corporate information and performance dashboards for intelligent targeting.

X2O Media Player-R and X2O Media Player-DX are engineered to work seamlessly with the X2O Platform for reliable digital signage content delivery.
X2O Media Player-R and X2O Media Player-DX are engineered to work seamlessly with the X2O Platform for reliable digital signage content delivery.

The new media players address a market need for devices and performance requirements that combine carefully designed hardware, optimally configured system software, and X2O Media software to deliver high-quality 24×7 playback in a robust and security-hardened environment. Powered by Android Operating System, the X2O Media Player-R is an ideal entry-level unit that is an affordable, single-output digital media player in a compact design. The X2O Media Player-R also comes complete with the X2O Signage Android app that is ready for activation. The X2O Media Player-DX is a dual 4K output digital media player that operates on a Windows platform, designed to deliver enterprise performance and seamless playback of 4K content with powerful, stable performance and turnkey simplicity.

"Our customers need a solution that provides a convenient way to enhance their communications standards," said Mansour Brek, President of X2O Media. "The expansion of our line of media players allows X2O Media to offer enterprise-grade reliability for applications such as enterprise corporate communications, customer experience centers and collaboration rooms."

Learn more about the selection of X2O media players here: X2O Media Players 

About X2O Media
As part of the STRATACACHE family of marketing technology companies, X2O Media provides technology and services for the emerging visual communications and real-time data visualization market. The award-winning X2O Platform represents a new category of communication tools that improve the way enterprises engage with their employees and build brand awareness. By extending standard digital signage, X2O Media’s next generation corporate communications solutions reduce costs, drive safety and deliver corporate information and performance dashboards for intelligent targeting to audiences on the screens they use most — their desktop and mobile devices. X2O Media is part of the STRATACACHE family of digital media/marketing technology companies and is headquartered in Montreal. For more information, contact X2O Media at sales@x2omedia.com and follow X2O Media updates on LinkedIn, Facebook and Twitter. 

About STRATACACHE
STRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 3.3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at stratacache.com, follow us on LinkedIn, Facebook or  Twitter.

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With Socialbakers, Shopee is Taking a Data-First Approach to Digital Campaign Management

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Southeast Asia’s leading e-commerce platform is leveraging AI to deepen engagement with users across Southeast Asia and Taiwan

SINGAPORE, Aug. 4, 2020 — Socialbakers, the leading unified platform for social media marketing, today announced how its partnership with Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, is driving engagement on Shopee’s social media platforms to new heights. Leveraging Socialbakers’ Content Hub, automated content labelling, and personalised dashboards, Shopee has not only improved operational efficiency and performance measurement, but also heavily influenced the number of conversions in the process.

Shopee is the number one shopping app in Southeast Asia, according to App Annie. It has captured the hearts and minds of consumers through a strong understanding of the region and well-executed localised strategies. Getting to its monolithic status today involved putting audience engagement at the centre of their strategy, allowing them to stand out in the industry and build unique relationships with their extensive user base in each market.

Executing this strategy required a robust end-to-end workflow. Starting from content creation to execution and finally reporting of results, Shopee’s large social media presence requires a reliable platform for effective cross-channel analysis. By working with Socialbakers and utilising Content Hub, Shopee is also able to execute post-performance analysis of social media campaigns more effectively.

Establishing their entire content management workflow in the Socialbakers Suite has given Shopee the capability to digest data, learn from it and generate content performance analysis that goes beyond traditional engagement metrics. As a result, Shopee is now experiencing improved operational efficiency and insight generation to drive audience engagement.

Agatha Soh, Head of Regional Marketing at Shopee said, "Shopee was built to cater to local needs and fulfill the increased need for engagement and social interaction. Users have always been at the core of our community building and engagement strategies. We closely monitor the latest trends and industry movements to deliver content that our users enjoy. Socialbakers’ strong suite of tools helps us to effectively optimise our data-driven approach to consumer engagement, enabling us to serve our users in the best way possible. We look forward to a continued partnership with Socialbakers."

"Shopee is the perfect example of a brand that understands the importance of great content when it comes to driving engagement on social media," said Charles Tidswell, Vice President JAPAC at Socialbakers. "By establishing their entire content management workflow in the Socialbakers Content Hub, Shopee has not only improved operational efficiency and performance measurement, but also heavily influenced the number of conversions in the process. Shopee’s audience-first approach to social media enables them to stand out in the industry and build unique customer relationships."

Media contact:
Claire Wilson
press@socialbakers.com

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