Tag Archives: ADV

PR Newswire

New Research Shows 55 Percent of Filipino Viewers are Streaming More OTT Video Content Because of COVID-19

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  • More than one in five OTT users surveyed hadn’t watched traditional TV at all in the three months prior to the survey
  • Almost 9 in 10 viewers will watch ads in exchange for free programming via OTT
  • 65 percent expect to maintain or increase streaming viewership after the pandemic

MANILA, Philippines, Feb. 10, 2021 — Today, The Trade Desk (NASDAQ: TTD) announced an in-depth report on over-the-top (OTT) video streaming in the Philippines market, revealing that 36 million consumers stream two billion hours of OTT content per month – making OTT one of the fastest growing media channels in the country. OTT services enable viewers to stream professionally-produced video content over the internet on demand, from any device including smart TVs, personal computers or mobile devices.

The study, which surveyed usage and viewing habits on OTT platforms across Southeast Asia, shows Filipinos are avid consumers of OTT. The average Filipino OTT viewer watches 3.3 hours of content per day, versus a regional average of just 2.5 hours. The country also logs the highest percentage of heavy users across the region, with nearly one in three OTT viewers (32 percent) watching four or more hours per day.

The report reveals that COVID-19 has had a dramatic impact on OTT adoption. More than half (55 percent) of all Filipino OTT users report streaming more OTT content during the pandemic than before. These habits are likely to persist even in a post-COVID world as 65 percent say they plan to maintain or increase OTT consumption after the pandemic ends.

"The pandemic has accelerated consumer trends that will define the next era of TV consumption," said Mitch Waters, SVP of Southeast Asia, Australia, and New Zealand, The Trade Desk. "The shift to OTT streaming in the region, and specifically the Philippines where more than half of viewers are turning to OTT than ever before at higher viewing rates than other countries in the region, demonstrates the undeniable inflection point for TV consumption that will most certainly never turn back to the way it used to be."

Underscoring this point, the study also shows that OTT has the potential to seriously disrupt broadcast television in the Philippines. More than one in five (22 percent) OTT viewers hadn’t watched  traditional TV at all in the three months prior to the survey. That figure is among the highest in Southeast Asia, and second only to Malaysia’s 23 percent. What’s more, 1 in 2 users prefer to tune in between the hours of 8PM-12AM, bringing streaming into direct competition with traditional TV for valuable primetime audiences. Filipino viewers are also looking to OTT for their favorite content, with 62 percent tuning in to OTT to watch their favorite programming versus just 54 percent on traditional broadcast.

OTT trend highlights in Philippines
OTT trend highlights in Philippines

The rise of OTT has created opportunities for brands to reach and engage viewers. In fact, Kantar’s OTT Advertising Attractiveness Index, commissioned as part of this report, identified the Philippines as the most attractive market for advertisers in Southeast Asia, based on a combination of factors including OTT usage, satisfaction, ad response, connectivity, and consumer profile. Eight-eight percent of Filipino viewers will watch ads in exchange for free programming. The research also shows that 42 percent are willing to watch four or more ads per hour in exchange for free content, the highest in Southeast Asia. More than 20 million Filipinos tune in to at least one ad-supported OTT platform, and 55 percent of all OTT viewers are between 16-34 years of age, providing a new channel for brands to build relationships with this high-coveted demographic.

"As more young, engaged, and active Filipinos shift to OTT and are willing to view more ads, advertisers have an enormous opportunity in front of them" said Waters. "This provides an opening for advertisers to employ a data-driven approach with an improved advertising experience in a way that’s not possible with traditional TV.

Key findings from the research include:

  • Over a third of the population (36 million) use OTT streaming services.
  • Viewers stream two billion hours of OTT per month in the Philippines, the second highest among the six markets surveyed and lagging only populous Indonesia.
  • 55 percent of OTT viewers are between 16 to 34 years of age. Among 25-34 year olds, nearly 6 in 10 (59 percent) report watching Korean programming.
  • 55 percent of OTT viewers have increased streaming during COVID and 65 percent plan to maintain or increase OTT consumption even after the pandemic.
  • More than one in five OTT users surveyed (22 percent) hadn’t watched traditional TV at all in the three months prior to survey, second only to Malaysia (23 percent).
  • The Philippines is the most ad tolerant Southeast Asian country surveyed, with 42 percent of OTT viewers willing to watch four or more ads per hour of free content.
  • Advertisers can reach more than 20 million consumers in the Philippines on ad-supported platforms.

Methodology

This report was commissioned by The Trade Desk and carried out by the world’s leading marketing data, insight, and consultancy Kantar. Kantar conducted a survey among 4,500 consumers, ages 16+ in the Philippines, Singapore, Malaysia, Vietnam, Thailand and Indonesia in September 2020.

About The Trade Desk

The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, Twitter, LinkedIn and YouTube.

Notes to editors

A downloadable copy of the report can be found here.

PR Newswire

ISSA and INFORMA Markets Solidify Partnership in China Asia’s Flagship Cleaning Industry Event

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SHANGHAI, Feb. 4, 2021 — ISSA and Informa Markets have solidified a strategic partnership to serve the Chinese global cleaning industry through the launch of an ISSA Pavilion at Informa’s China Clean Expo. More than 35,000 industry leaders and 600+ companies from around the globe are convening at the China Clean Expo (CCE) March 30 – April 2, 2021 for a 4-day event being held at the Shanghai New International Expo Centre (SNIEC) in Shanghai, China.

"ISSA is very happy to further expand our strong global partnership with Informa Markets by offering the ISSA pavilion at this year’s China Clean Expo," said Dianna Steinbach, ISSA Vice President of International Services. "This is a natural continuation of the ongoing relationship between ISSA China and the CCE show, combining ISSA’s more than 10 years of experience educating and serving the Chinese cleaning industry with CCE’s more than 21 years of providing a national platform for cleaning professionals to meet, network and do business."

The CCE show was launched when China’s cleaning industry began to develop. Over the past 21 years it has grown into China’s leading cleaning event serving the community of facility managers and cleaning service providers. Today CCE is a part of Hotel & Shop Plus – the mega event gathering real estate developers, hotels and shopping malls, brings the cleaning industry more potential buyers and business opportunities in the commercial cleaning field.

"We are happy to work closely with Informa Markets US and ISSA to launch the ISSA Pavilion on the CCE 2021 show floor. It will not only bring international advanced experience and ideas to China’s fast-growing cleaning industry but also will introduce overseas innovative equipment, products and solutions to the huge China market. By joining forces and sharing resources, I believe together we can promote better development of the cleaning industry!" said XQ Zhang, Managing Director of Sinoexpo Informa Markets.

Visitors can source new cleaning solutions for commercial, cleaning, industrial cleaning, public utilities, municipal environmental sanitation, indoor environment purification and property, provided by international and local Chinese companies.

The CCE event features a series of activities themed as "Intelligence and Craftsmanship" including summit forums, China Cleaning Skill Competition, Smart Cleaning Show and Golden Palace & Golden Diamond 2.0 Awards Ceremony, connecting the whole industry and promoting the development of China’s cleaning industry.

The ISSA Pavilion at China Clean Expo will be a hub offering ongoing education and networking, surrounded by a selection of innovative exhibitors displaying new solutions. Located in Exhibit Hall N3, the ISSA Pavilion is near key show features such as the Epidemic Prevention Zone and European Brand Zone. Additionally, the pavilion is conveniently located near Forum Area B where ISSA Pavilion exhibitors and speakers can participate in forums, deliver elevator pitches and conduct panel discussions.

WHO SHOULD ATTEND?

The ISSA Pavilion at China Clean Expo establishes a framework for communication and awareness best practices throughout the world and more specifically in the Chinese market.

The ISSA Pavilion is ideal for providers of cleaning and facility management products and solutions looking to grow their reach in the Chinese market.  Companies seeking to reach key decision-makers within the Chinese market have an opportunity to not only build brand awareness abroad but to improve company positions as a leading player in the worldwide cleaning industry.

This high-profile area will attract executive decision makers from commercial cleaning, industrial cleaning, hospitality, retail, public utilities, municipal environmental sanitation, indoor environment purification and other public venues of all sizes seeking to improve operating procedures.

IN-PERSON EXHIBIT & DIGITAL OPPORTUNITIES

The ISSA Pavilion at China Clean Expo offers flexible opportunities that enable companies around the world to showcase products and services in-person during the four-day event. Additionally, it delivers online brand awareness offerings throughout the year.

NEW & GROWING STRATEGIC PARTNERSHIPS

INTERNATIONAL EXPANSION EFFORTS

Remaining of the utmost priority, ISSA and Informa Markets continue to source new opportunities to provide member value and outstanding content by scaling exhibitions and experiences globally. The continued partnership will enable the worldwide cleaning industry to flourish and bring value to the global cleaning community as part of its mission to change the way the world views cleaning.

Paired with the growing family of events, ISSA also brings to the partnership a wide offering of international certifications, accreditations such as GBAC STAR™ Facility Accreditation, training, market intelligence, market expansion consulting, business networking and many other benefits to each local region.

One example of the marriage between ISSA’s industry knowledge and Informa’s event expertise was the ISSA Biorisk Symposium Series hosted in late 2020 in China, India and Thailand, which brought together esteemed international experts on infection prevention with local industry and government leaders to discuss the ongoing needs to protect public health and return citizens safely to the built environment.

ISSA & INFORMA GLOBAL SHOWS PORTFOLIO

TheISSA & Informa Global Shows Portfolio has become the single platform where all industry specialists converge. Across all B2B tradeshows, conferences and educational symposiums in the portfolio, ISSA and Informa take pride in disseminating knowledge, enhancing education, connecting buyers and sellers, and promoting the advancement of cleaning technologies to enhance a healthy and sustainable living environment.

As the evolving impacts of COVID-19 ripple through communities, the world has faced unforeseen challenges. Dynamic global markets are forcing organizations to innovate at a blinding speed to stay ahead. Rapid advances in technology are providing both opportunities and challenges for testing leaders. The ISSA & Informa Global Shows Portfolio provides a unique platform for professionals to join in the conversation with peers as experienced business leaders share ways to lead through innovation.

"The portfolio of ISSA & Informa Global Shows maintains the unified objective of changing the way the world views cleaning. We’re honored and excited to expand and start serving more global communities. We have a record number of exciting events taking place around the world including Europe, China, India, Southeast Asia, Australia, Latin America, Canada and the United States," said Lindsay Roberts, Group Director, Informa Markets US.

For further information on ISSA Global Shows, visit https://www.issashow.com/en/industry/issa-global-shows.html.

CHINA CLEAN EXPO (CCE)

Asia’s Flagship Cleaning Industry Event – CCE, launched in 2002, has become one of the largest meeting points of the Asian cleaning industry and the most valuable channel accessing Chinese cleaning manufacturers, suppliers, distributors, and buyers. The event showcases a wide range of products from commercial cleaning, industry cleaning, public cleaning, municipal cleaning, and personal and home care.

China is now the hub of the worldwide cleaning production equipment, tools, and chemicals. Buyers have the unique opportunity to source from a large amount of product in different qualities and price ranges. A variety of products are exhibited at the Expo, such as cleaning machinery, sanitary tools and accessories, cleaning chemical agent, sanitation supplies, antibacterial disinfection equipment, and solid waste treatment equipment. CCE, which provides one-stop professional cleaning solutions for commercial, cleaning, industrial cleaning, public utilities, municipal environmental sanitation, indoor environment purification, and property, is an important channel for internationally famous brands to understand and enter China’s market. For further information visit chinacleanexpo.com.

HOTEL & SHOP PLUS

As the first professional trade show concentrating on engineering sourcing and industry communication for hotels and commercial space in China, Hotel & Shop Plus has attracted the attention of the whole industry once launched in 2017.

Co-organized by Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd., China Tourist Hotels Association, China Commerce Association for General Merchandise, China Association of Lighting Industry and China Architectural Culture Centre, Hotel & Shop Plus combines diverse categories closely connected with hotels and commercial space including design, operation, furniture, cleaning, smart retail and franchise. The mega event aims to build and expand the industry ecosphere centered by Hotel & Shop Plus and provides a one stop purchasing platform of construction and operation for hotels and commercial space.

Covering the exhibition space of 210,000 sqm, Hotel & Shop Plus 2019 witnessed the presence of 3,000+ exhibitors showcasing their products and services to 147,166 visitors from 105 countries and regions. For more information, please visit https://en.jiagle.com/cs-hotelplus/.  

ISSA, THE WORLDWIDE CLEANING INDUSTRY ASSOCIATION

With more than 9,300 members—including distributors, manufacturers, manufacturer representatives, wholesalers, building service contractors, in-house service providers, residential cleaners, and associated service members—ISSA is the world’s leading trade association for the cleaning industry. The association is committed to changing the way the world views cleaning by providing its members with the business tools they need to promote cleaning as an investment in human health, the environment, and an improved bottom line. Head quartered in Northbrook, IL, USA, the association has regional offices in Mainz, Germany; Whitby, Canada; Parramatta, Australia; Seoul, South Korea; and Shanghai, China. For more information, visit www.issa.com.

INFORMA MARKETS
Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. We provide marketplace participants around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, targeted digital services and actionable data solutions. We connect buyers and sellers across more than a dozen global verticals, including Pharmaceuticals, Food, Medical Technology and Infrastructure. As the world’s leading market-making company, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. For more information, please visit www.informamarkets.com.

ISSA SHOW NORTH AMERICA

The ISSA Show North America exhibition and conference brings together executives and leaders from all segments of the commercial and residential cleaning industries. This annual event is produced in partnership by Informa Markets and ISSA, the worldwide cleaning industry association, and is the leading platform for manufacturers, distributors, and facility service providers to connect, do business, and share information. In addition to an expansive exhibit hall, the show offers a robust education program where attendees learn the latest trends from industry experts, discuss best practices with peers, and earn technical training and professional certification. For more information, visit issashow.com.

PR Newswire

Aniview Partners with White Ops to Fend Off Sophisticated Bot Attacks and Safeguard the Integrity of Video Advertising

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Partnership Delivers New Avenue for Publishers and Advertising Networks to Protect their Inventory with White Ops Advertising Integrity via Aniview’s Platform

SINGAPORE, Feb. 4, 2021 — Aniview, a leading provider of holistic end-to-end ad-serving solutions for publishers, announced a new partnership with White Ops, the global leader in collective protection against sophisticated bot attacks and fraud. Aniview’s platform will fully integrate the White Ops Advertising Integrity solution to help optimize protection and ensure its customers’ safety from malicious and sophisticated cybersecurity risks. As a result of this partnership, publishers and advertising networks have another avenue by which they can access White Ops protection for their inventory.

The most common types of video fraud occur when malicious fraudsters misrepresent their display units as video inventory in programmatic exchanges. These sophisticated bots are deployed through malware embedded in software, essentially performing device-hijacking on a mass, organized scale. With the significant dangers ad fraud poses to the video supply chain, safety has become an increasingly critical issue and, as such, dangers are being met with innovative solutions.

White Ops recently became the first company to receive accreditation from the Media Rating Council (MRC) for end-to-end coverage against Sophisticated Invalid Traffic (SIVT) for desktop, mobile web, mobile in-app, and Connected TV (CTV). Working directly with the largest internet platforms, DSPs, and exchanges, White Ops verifies the humanity of more than 10 trillion digital interactions per week. With White Ops Advertising Integrity, platforms can tap into the most comprehensive pre-bid prevention and post-bid detection capabilities to verify the validity of advertising efforts across all channels. The White Ops Fraud Mitigation Platform uses a multilayered detection methodology to spot and stop sophisticated bots and fraud by using technical evidence, continuous adaptation, machine learning, and threat intelligence.

With this partnership, Aniview and its customers can leverage White Ops’ privacy-sensitive detection technology to identify threats and automated fraud attempts, ensuring their advertising inventory can be trusted and fraud-free. White Ops provides a deeper granular understanding of bot interactions and activity patterns to save time and money. Aniview is now able to provide its clients an effective solution to identify and prevent malicious video-bot traffic. This partnership represents the next step in Aniview’s mission to provide verified traffic and protection against video ad fraud.

Aniview’s end-to-end ad-serving solution includes a patented video ad-player, mobile apps SDK, seamless header bidding integration, high-performance ad-server, marketplace, CTV/OTT dynamic auction, and Server-side Ad Insertion (SSAI). Together, these components, coupled with the company’s machine-learning optimization algorithm, enable its users to manage, track, and monetize video content. Unlike other solutions, Aniview allows for customizable ad units alongside real-time yield optimization and currently services more than 10 billion video ad impressions each month. In September, the company was awarded the TAG Certified Against Fraud Seal, from the Trustworthy Accountability Group (TAG).

"The boom of online video content in recent years has created an urgency for us to fully secure and protect customers against a rising tide of ad fraud," says Roy Cohen, CTO of Aniview. "Working with White Ops and our internal fraud detection tools, we will develop greater application integrity by identifying and blocking bot traffic with the highest degree of accuracy and speed to stay ahead of adversaries."

"Fighting fraud and abuse in digital advertising requires a collective approach to protect the industry against sophisticated threats," says Ellie Windle, Vice President, Global Strategic Partnerships and Alliances at White Ops. "We’re excited to join together with Aniview in the optimization of fraud-free video advertising solutions. This partnership strengthens our presence in digital video while providing easier access to our platform for publishers and networks. The more partners that we have in this fight, the bigger our knowledge base grows and the better we can optimize our tactics against potential new threats from bad actors."

About Aniview

Founded in 2013, Aniview provides a full ecosystem for managing video and video advertisements through its patented technology. Our goal is to change the video advertising landscape and have premium publishers, networks, and advertisers globally use our suite of products and enjoy an end-to-end solution. Our offering includes a reliable platform for video hosting and monetization (made up of an Adserver, Players, SDK and Marketplace) which allows our partners to widen the reach of their services with versatile and customizable marketing tools that suit their business needs. For more info https://www.aniview.com/

About White Ops

White Ops is a cybersecurity company that collectively protects global enterprises and internet platforms from digital fraud and abuse. We verify the humanity of more than 10 trillion interactions per week protecting our customers’ sensitive data, reputation, compliance, bottom line, and customer experience as they grow their digital business. To learn more visit www.whiteops.com.

Media contact:

Virginie Cosentino
virginie@budcomms.com
+65-9161-5091

Related Links :

http://www.whiteops.com

PR Newswire

Acorn International Completes Going Private Transaction

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SHANGHAI, Jan. 30, 2021 — Acorn International, Inc. (NYSE: ATV) ("Acorn" or the "Company"), a leading marketing and branding company in China, today announced the completion of its merger (the "Merger") with First Ostia Port Ltd., a Cayman Islands exempted company (the "Controlling Shareholder"), pursuant to the previously announced definitive Agreement and Plan of Merger dated October 12, 2020 (the "Merger Agreement") among the Company, First Ostia Port Ltd., and its wholly owned subsidiary Second Actium Coin Ltd., a Cayman Islands exempted company ("Merger Sub"). As a result of the Merger, the Merger Sub has merged with and into the Company thereby becoming a wholly owned subsidiary of the Controlling Shareholder.

Pursuant to the terms of the Merger Agreement, which was approved at the extraordinary meeting of shareholders held on January 21, 2021 (US time), each ordinary share, par value $0.01 per share, of the Company (a "Share" or, collectively, the "Shares"), including Shares represented by American Depositary Shares, each representing twenty Shares (the "ADSs"), issued and outstanding immediately prior to the Effective Time (i.e., today, January 29, 2021), other than certain excluded shares (as described in the Company’s proxy statement relating to the Merger) has been canceled in exchange for the right to receive $1.05 in cash per Share without interest (the "Per Share Merger Consideration"). As each ADS represents twenty Shares, each ADS issued and outstanding immediately prior to the Effective Time, other than ADSs representing certain excluded shares, has been canceled in exchange for the right to receive $21.00 in cash without interest (the "Per ADS Merger Consideration") pursuant to the terms and conditions set forth in the Merger Agreement.

Shareholders and ADS holders of record as of the effective time of the Merger who are entitled to the merger consideration will receive a letter of transmittal and instructions on how to surrender their share certificates or ADS certificates in exchange for the merger consideration (net of any applicable withholding taxes). Shareholders and ADS holders of record should wait to receive the letter of transmittal before surrendering their share or ADS certificates. For ADSs’ held in "street name" by a broker, bank or other nominee that are entitled to the merger consideration, payment of the merger consideration of US$21.00 per ADS in cash without interest (less a cancellation fee of US$0.05 per ADS and net of any applicable withholding taxes) will be made to ADS holders promptly after Citibank, N.A., the Company’s ADS depositary, receives the merger consideration.

The merger consideration remitted by First Ostia Port Ltd. was substantially financed by East West Bancorp, Inc., a publicly owned company with total assets of $50.4 billion and traded on the Nasdaq Global Select Market under the symbol "EWBC". The Company’s wholly-owned subsidiary, East West Bank, is one of the largest independent banks headquartered in California, operating over 125 locations in the United States and Greater China. For more information on East West Bank, visit the Company’s website at www.eastwestbank.com.

The Company also announced today that it requested that trading of its ADSs on the New York Stock Exchange ("NYSE") will be suspended as of the close of trading on January 29, 2021. The Company requested the NYSE to file a Form 25 with the U.S. Securities and Exchange Commission (the "SEC") notifying the SEC of the delisting of its ADSs on the NYSE and the deregistration of the Company’s registered securities. The deregistration will become effective 90 days after the filing of the Form 25, or such shorter period as may be determined by the SEC. The Company intends to suspend its reporting obligations under the Securities Exchange Act of 1934, as amended, by filing a Form 15 with the SEC. The Company’s obligations to file with the SEC certain reports and forms, including Form 20-F and Form 6-K, will be suspended immediately as of the filing date of the Form 15, and will terminate once the deregistration becomes effective.

About Acorn International, Inc.

Acorn International is a leading marketing and branding company in China, leveraging a twenty-year direct marketing history to monetize brand IP, content creation and distribution, and product sales, through digital media in China. For more information visit www.acorninternationalgroup.com.

Safe Harbor Statement 

This news release contains forward-looking statements. These statements constitute "forward-looking" statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "anticipates," "believes," "estimates," "expects," "future," "going forward," "intends," "outlook," "plans," "target," "will," "would," "potential," "proposal" and similar statements. Such statements are based on current expectations and current economic, market and operating conditions, and relate to events that involve known or unknown risks, uncertainties, and other factors, all of which are difficult to predict and many of which are beyond control, and may cause actual results, performance, actions, or achievements to differ materially from those in the forward-looking statements. Further information regarding these and other risks, uncertainties, or factors is included in the Company’s filings with the U.S. Securities and Exchange Commission. The Company does not undertake any obligation to update any forward-looking statement as a result of new information, future events, or otherwise, except as required by law.

Investor Contacts:

Acorn International, Inc.

              Compass Investor Relations

Mr. Jacob A. Fisch

              Ms. Elaine Ketchmere, CFA

Phone +86-21-5151-8888

              Phone: +1-310-528-3031

Email: ir@chinadrtv.com

              Email: Eketchmere@compass-ir.com

www.acorninternationalgroup.com

              www.compassinvestorrelations.com

 

Related Links :

http://www.acorninternationalgroup.com

PR Newswire

Insider is the preferred partner for Messaging & Experiments as Mixpanel sunsets mobile A/B testing

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Mixpanel is sunsetting messaging and mobile A/B testing and has named Insider a preferred partner to transition Mixpanel customers to a new home for tailored customer messaging and experimentation capabilities.

SINGAPORE, Jan. 29, 2021 — Insider, the world’s first integrated Multichannel Growth Management Platform (GMP), becomes Mixpanel’s preferred global partner for transitioning customers off their sunsetted mobile and A/B testing offerings. 

Insider and Mixpanel have a strategic partnership to deliver enhanced personalization, including individualized product and content recommendations, engagement capabilities, and accurate user behavior predictions across multiple marketing channels. 

The new messaging integration between Insider and Mixpanel dynamically syncs across systems—data from Insider events get sent to Mixpanel in real time, and cohorts from Mixpanel are automatically synced back to Insider. With this strengthened partnership, customers can frictionlessly integrate Mixpanel analysis into Insider campaigns in a simple, automated workflow.                            

Insider will offer complete support from implementation to onboarding and special pricing for all Mixpanel customers, with up to 3 months of complimentary services.

"Our robust AI-powered platform is our commitment to supporting brands deliver personalized, omnichannel customer journeys, leveraging the latest web, mobile web, and mobile app features. Our partnership with Mixpanel delivers more authentic customer journeys while achieving a greater return on ROI," said Serhat Soyuerel, Co-founder and VP of Growth at Insider. 

Insider’s Growth Management Platform is the only platform that gives marketers heightened capabilities to track conversions across channels, including website, email, web push, and mobile apps.

Insider is a top leader in the G2 Winter 21 Report Mobile Marketing and Personalization—for 16 consecutive quarters—with a user satisfaction score of 4.7/5.0 as across multiple categories, indexes, and regions, including Europe and APAC. Learn more about the Insider and Mixpanel partnership here.

About Insider

Insider is trusted by more than 800 global enterprise brands, including UNIQLO, Singapore Airlines, Unilever, Santander, Media Markt, Marks & Spencer, Estée Lauder, Samsung, Toyota, Carrefour, Burger King, Puma, GAP, Virgin, AVIS, Avon, Nissan, BBVA, IKEA, and CNN. 

Insider helps marketers across industries connect data from multiple channels, predict the future behavior of their customers with AI, and deliver individualized experiences on any channel. Insider has a pulse on emerging channels like WhatsApp Business and Facebook Messenger and continuously improves its platform with future-proof technologies.

For more information, visit www.useinsider.com or request a personalized demo here.

PR Newswire

Acorn International’s Shareholders Approve Going Private Transaction

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SHANGHAI, Jan. 22, 2021 — Acorn International, Inc. (NYSE: ATV) ("Acorn" or the "Company"), a leading marketing and branding company in China, today announced that at an extraordinary general meeting of shareholders (the "EGM") held today, the Company’s shareholders voted in favor of, among other things, the proposal to authorize and approve the previously announced agreement and plan of merger (the "Merger Agreement") with First Ostia Port Ltd., a Cayman Islands exempted company ("Parent"), and Second Actium Coin Ltd., a Cayman Islands exempted company and a wholly-owned subsidiary of Parent ("Merger Sub"), the plan of merger required to be filed with the Registrar of Companies of the Cayman Islands (the "Plan of Merger") in connection with the Merger; and the consummation of the transactions contemplated by the Merger Agreement and the Plan of Merger, including the Merger (collectively, the "Transactions").

Approximately 98% of the voting rights of the shares voting in person or by proxy were voted in favor of the proposal to authorize and approve the Merger Agreement, Plan of Merger and the Transactions contemplated by the Merger Agreement, including the merger. A two-thirds majority of the voting power represented by the shares of the Company present and voting in person or by proxy at the EGM was required for approving the merger.

The parties currently expect to complete the merger as soon as practicable, subject to the satisfaction or waiver of the conditions set forth in the Merger Agreement. Upon completion of the merger, the Company will become a privately held company and its American depositary shares will no longer be listed on the New York Stock Exchange.

About Acorn International, Inc.

Acorn International is a leading marketing and branding company in China, leveraging a twenty-year direct marketing history to monetize brand IP, content creation and distribution, and product sales, through digital media in China. For more information visit www.acorninternationalgroup.com.

Safe Harbor Statement 

This news release contains forward-looking statements. These statements constitute "forward-looking" statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "anticipates," "believes," "estimates," "expects," "future," "going forward," "intends," "outlook," "plans," "target," "will," "would," "potential," "proposal" and similar statements. Such statements are based on current expectations and current economic, market and operating conditions, and relate to events that involve known or unknown risks, uncertainties, and other factors, all of which are difficult to predict and many of which are beyond control, including whether certain conditions precedent to the Merger will be satisfied, which (if they are not) would mean the Merger may not close, and may cause actual results, performance, actions, or achievements to differ materially from those in the forward-looking statements. Further information regarding these and other risks, uncertainties, or factors is included in the Company’s filings with the U.S. Securities and Exchange Commission. The Company does not undertake any obligation to update any forward-looking statement as a result of new information, future events, or otherwise, except as required by law.

Investor Contacts:

Acorn International, Inc.

              Compass Investor Relations

Mr. Jacob A. Fisch

              Ms. Elaine Ketchmere, CFA

Phone +86-21-5151-8888

              Phone: +1-310-528-3031

Email: ir@chinadrtv.com

              Email: Eketchmere@compass-ir.com

www.acorninternationalgroup.com

              www.compassinvestorrelations.com

 

Related Links :

http://www.acorninternationalgroup.com

PR Newswire

SoftBank Ventures Asia-backed Global Localization Service Iyuno Media Group Acquires SDI Media

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Creating the Media and Entertainment Industry’s Most Comprehensive Global Localization Services Company

LOS ANGELES, Jan. 22, 2021 — Iyuno Media Group, a market leader in localization services to the media and entertainment industry, announced today that it has entered into an agreement with Imagica Group Inc. to acquire 100% of SDI Media. This transaction, which is subject to review and approval from relevant authorities, brings together two companies with the shared mission of supporting, innovating and leading the art of global storytelling. Terms of the transaction were not disclosed. 

 

Iyuno was supported in this transaction by SoftBank Ventures Asia (SBVA), Altor and Shamrock Capital, its primary financial partners. Iyuno counts SBVA – Iyuno’s first institutional investor – as one of its key backers.

Consumer spending on content is predicted to double from 2019 to 2024; this explosive growth brings with it a parallel increase in demand for high quality localized content.

“As two of the leading media and entertainment localization service providers in the world, together we will provide an unprecedented solution to the market,” said David Lee, Executive Chairman, Iyuno Media Group. “Both companies are perceived as leaders of quality services, global coverage and innovation. By combining the two, our goal is to effectively support the rapidly growing need from media businesses around the world – not only by offering scale, global coverage and end-to-end capabilities across our worldwide operations – but also by utilizing state-of-the-art technologies such as AI to bring true best-in-breed support for the industry.”

“We are excited to join Iyuno and become part of the industry’s leading localization services company,” said Mark Howorth, Chief Executive Officer, SDI Media. “We believe that the increasing global content distribution needs of the industry can only be served by a complementary service provider that can scale with them in support of their needs.”

JP Lee, CEO and Managing Partner of SoftBank Ventures Asia said, “Iyuno has become a significant market leader through this historical merger with SDI. As Iyuno’s first investor and partner, we have closely supported the company to grow to be a leading global player in the media localization space. We are pleased to see this exciting momentum in the expansion of Iyuno Media Group.”

ABOUT IYUNO MEDIA GROUP

Iyuno Media Group (www.iyunomg.com) is a market leader in media localization with leading-edge technology providing dubbing, subtitling and media engineering services in over 80 languages. An innovative trailblazer with grounded core values in an ever-changing industry, Iyuno Media Group uses its sophisticated in-house technology for all of its product and service offerings. Today, the company operates 35 local facilities globally, spanning a network of fully owned sites across 30 countries in Europe, Asia and The Americas – offering end-to-end solutions for broadcasters, all major film studios, OTT and streaming platforms.

ABOUT SDI MEDIA

SDI Media (www.sdimedia.com) is one of the world’s leading media localization providers offering dubbing, subtitling and media services to content owners, broadcasters and multi-platform distributors. SDI Media offers a complete end-to-end localization solution for theatrical releases and episodic series, using one of the most comprehensive suites of customizable localization software applications in the industry. Its network of 33 owned and operated dubbing facilities in Asia, EMEA and the Americas boast over 150 recording rooms and 85 mixing rooms globally.

ABOUT SOFTBANK VENTURES ASIA

Founded in 2000, SoftBank Ventures Asia is the early-stage venture capital arm of the SoftBank Group. Our expertise lies in ICT investments including AI, IoT, and smart robotics. We look for early to growth-stage startups that have strong business potential in the global market and assist them to be plugged into the SoftBank ecosystem by facilitating side-by-side growth. SoftBank Ventures Asia currently operates $1.3B under management, investing in innovative technology startups across the world.

 

Related Links :

http://www.softbank.co.kr/en2/

PR Newswire

SAI Digital announces full-service agency expansion with Digital Marketing and Intelligent Commerce in 2021

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HO CHI MINH CITY, Vietnam, Jan. 19, 2021 — SAI Digital – an Asia-Pacific focused Digital Agency that specializes in Enterprise eCommerce and Customer Experience technologies, announces full-service agency expansion in 2021. The addition of Digital Marketing and Intelligent Commerce to its service portfolio, will further fulfill its ambitious goal of providing best-in-class services for businesses across the region.

From left to right: Oliver Wilke, Jelena Golubeva, Suhas Hiwale, Smriti Dhingra, Kevin Frot.
From left to right: Oliver Wilke, Jelena Golubeva, Suhas Hiwale, Smriti Dhingra, Kevin Frot.

As part of the global $250m annual revenue business, the firm has been focused on delivering customer-centric, eCommerce transformation and marketing technology solutions for its clients in a wide range of verticals, from manufacturing, retail, distribution, FMCG to automotive and banking.

CEO of SAI Digital, Suhas Hiwale mentioned, "Nine years since I first started SAI, the company has delivered stand out results for blue-chip businesses across the globe. We pride ourselves as eCommerce experts, with our strategic partners such as SAP, Sitecore and Adobe. 2020 has been one tough year for everyone, especially businesses. However, as more businesses are adopting eCommerce as their primary channel in response to the pandemic, they will have to provide a seamless experience to their consumers. Our expansion into Intelligent Commerce, Creative and Digital Marketing would definitely support our clients in reaching new heights."

Intelligent Commerce is an aspiring move for SAI Digital to unleash the full power of Artificial Intelligence and boots its capabilities across key functions of eCommerce, like assortment planning and competitive analytics, while leveraging a seamless, personalized experience for all users thereby promising exponential growth for businesses.

The new appointments of Smriti Dhingra as SAI Digital’s Director of Experience Management Services together with Oliver Wilke – Agency Sales Director, Jelena Golubeva – Digital Marketing Manager and Kevin Frot – Creative Director will help businesses to thrive in the ever-evolving digital landscape.

"Throughout my career, I have always envisioned how the creative application of technology can solve business problems and pioneer new products and services. I look forward to joining SAI Digital’s team of creative and digital solution experts and applying my experiences to drive the next phase of the agency’s evolution and growth," said Smriti Dhingra.

With a hard-earned background of building business strategies for both startups and global brands, from Indo-China to the Middle East, she brings both leadership and expertise to further fulfill SAI’s significant footprints in the region while putting its name on the international marketplace.

ABOUT SAI DIGITAL 

SAI Digital is a customer-centric, eCommerce technology agency that is part of a global conglomerate with over $250m in annual revenue with international offices spanning nine countries including Vietnam, Singapore, Hong Kong, Australia, England, Japan, India, Canada and America. Full services included: Intelligent Commerce, Digital Marketing, Marketing Automation, Experience Management, Branding and Creative Services and E-commerce Campaign Management.

For more information, please visit: sai-digital.com

PR Newswire

Poq Partners with AppsFlyer to Power More Effective Data-Driven App Commerce Decision Making

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Marketing analytics and attribution specialist integrates with leading app commerce software platform to help retailers unlock the power of mobile campaign data

LONDON, Jan. 14, 2021 — Native SaaS retail mobile app platform, Poq, today announces the beta launch of its standard integration with mobile analytics and attribution provider, AppsFlyer.

The integration is the result of a partnership between the two companies that will enable Poq mobile app clients to rapidly scale their app commerce marketing efforts and drive more effective customer acquisition and retention campaigns for their apps.

Developing, delivering and measuring app marketing campaigns can be challenging for retailers, where visibility of downloads and in-app interactivity attribution is limited. In addition, the ability to ‘deep link’ customers straight back into the app from any channel can be resource-intensive to maintain.

By integrating the AppsFlyer software development kit (SDK) onto the Poq platform, joint clients will gain greater insights into how their mobile apps are performing and driving growth, in comparison to other channels such as mobile web. Beyond measurement and attribution, the AppsFlyer platform is able to offer clients a number of other valuable features, such as ad fraud protection, audience management and uninstall attribution measurement.

Poq’s partnership with AppsFlyer comes at a vital time for retailers, where app shopping growth is forecast to outstrip web-based channels as a result of an accelerated shift to digital in the wake of the COVID-19 pandemic. It also comes as Poq released a number of complimentary ad-tech solutions last year that have allowed its clients to effectively run customer acquisition and retention campaigns on Apple Search Ads, Google App Campaigns and Facebook.

This standard platform integration will enable all Poq customers to use the AppsFlyer deep-linking solution (OneLink) and its Smart Banner Feature, as well as kickstart attribution campaigns. As retail mobile app marketing strategies develop in sophistication, Poq customers will also have the ability to add paid-for additional features to their pricing plan at any time.

Sheenu Aggarwal, App Marketing Specialist, Poq said: "AppsFlyer is a great partner and, like Poq, has proven success with a number of retailers globally. So, this partnership presents our clients with a massive opportunity to really grow their app commerce business and accurately attribute that success to their apps. The partnership we’re launching is vital for integrating what are becoming increasingly lucrative apps into the overall digital mix and optimising the customer journey for our retailers."

Russell Burden, Director of Partner Development, AppsFlyer added: With the retail industry changing rapidly, it’s never been more important for marketers to have the tools and data needed to make accurate, better-informed strategic decisions around their mobile marketing campaigns. Through this partnership, we’re able to offer just that, giving retailers the opportunity to quickly and easily get up and running with mobile marketing campaigns, attribution measurement and other insights."

All Poq customers will have access to the benefits and solution of this partnership from early 2021, following the beta launch. Please contact Poq to find out more.

About Poq

Poq is a Software-as-a-Service app platform that empowers retailers to create highly-effective and fully-customized mobile apps that provide a superior shopping experience. These apps allow retailers to build stronger brands, sell more products, deepen customer loyalty and deliver highly relevant content, communications and rewards. Poq clients include global brands and retailers such as; Belk, Holland & Barrett, Feelunique, Missguided, Hotel Chocolat, Kurt Geiger, M&Co and more.

To learn more, visit poqcommerce.com.

About AppsFlyer

AppsFlyer, the global attribution and marketing analytics leader, empowers marketers to grow their business and innovate with a suite of comprehensive measurement solutions. Built around privacy by design, AppsFlyer takes a customer-centric approach to help 12,000+ brands and its marketplace of 8,000+ technology partners make better business decisions every day, while delighting their end-users.

To learn more, visit appsflyer.com.

Press contacts

Poq: Charlotte Simons-Dukes, e: charlotte.simons-dukes@poqcommerce.com, +44(0)20 3794 4120

AppsFlyer: Francesca D’Arcy-Orga, email: francesca.d@appsflyer.com, +44(0)20 3318 8649

 

Related Links :

Poq: Native Mobile App Platform
PR Newswire

SSG’s Strategic Move into Tokyo Cements Their Status as APAC’s B2B Demand Gen Leader

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CEO & President Michael Whife "honored and humbled" by the privilege to bring innovative marketing solutions to the region

TOKYO and DENVER, Jan. 12, 2021 — Selling Simplified Group, Inc. (SSG), announced today the opening of its Tokyo, Japan office, marking the company’s 11th location in Asia Pacific and further establishing the company as the APAC region’s B2B demand gen leader.

Upon announcing SSG's opening in Tokyo, CEO & President Michael Whife said he was “honored and humbled” by the privilege to bring innovative marketing solutions to the Japan region.
Upon announcing SSG’s opening in Tokyo, CEO & President Michael Whife said he was “honored and humbled” by the privilege to bring innovative marketing solutions to the Japan region.

Michael Whife, SSG’s CEO and President, said of the opening, "We’re truly honored and humbled to have a place on Japan’s B2B stage, and we look forward to serving Japan’s B2B leaders with the most innovative demand generation technology on the market."

In SSG’s continued efforts to transform the APAC B2B demand generation landscape, the strategic move into Tokyo allows the company to support one of the region’s most critical markets.

Whife said, "Our approach in APAC, which we’ve honed over the last four years, is perfectly designed for a place like Japan, where a robust local business presence is absolutely imperative."

Emphasizing SSG’s philosophy on servicing business regions from within, Whife continued: "We’ve been advocates of a localized business model since we first moved into Asia in 2016. Our focus, in Japan especially, is on providing truly dedicated customer service to our clients, and that hinges on building a fully-staffed regional office, from sales and operations roles to creative and data analyst roles filled by local Japanese talent.

"We understand the privilege it is to be welcomed by the Japanese market, and aim to honor that privilege by providing first-rate in-language support backed by innovative marketing solutions and enriched local data."

SSG has been successfully running in-language B2B campaigns in Japan for two years, supported by their extensive 1st-party Japanese data. "Our data, which has been translated and structured specifically for the region, is without a doubt the best suited to Japanese B2B lead gen efforts," said Whife.

The announcement comes as enthusiasm from the local market builds at the prospect of a truly viable local demand vendor.

Photo – https://techent.tv/wp-content/uploads/2021/01/ssgs-strategic-move-into-tokyo-cements-their-status-as-apacs-b2b-demand-gen-leader.jpg

Related Links :

http://www.sellingsimplified.com