If you are a gamer, it’s more than likely you already know who Double Eleven is. If you don’t, they are one of the UK’s largest game development studios. Yep, game development. They have produced a number of games including the Pixel Junk series on the PC, Goat Simulator on Xbox and Playstation) and the LEGO Harry Potter series.
“Malaysia’s high calibre talent and its great ecosystem between governments, universities and businesses are among key reasons for our entry. We’re excited to be taking our people first approach with this expansion and tapping into Malaysia’s highly capable local talents, hoping to become an integrated and active member of their burgeoning games industry,”
Lee Hutchinson, founder and CEO of Double Eleven
As the next step in their expansion, the studio has recently established an office in Bangsar South, Malaysia. Recruitment for the studio is currently ongoing. However, Double Eleven has officially opened its studios in Malaysia with the appointment of Ian Ng as the Studio Head of Double Eleven Malaysia. Ian Ng brings over 20 years of experience in game development. Previously, Ian worked at studios such as Tap4Fun, Ubisoft Singapore and LucasArts. He has been credited in a number of gaming titles including the Assassin’s Creed Franchise.
“I look forward to building a studio that embodies the same culture and values as the Double Eleven studio in the United Kingdom. After a number of years working in Bangkok and Singapore, I’m excited to make a positive impact on the fast-growing games industry in my home country of Malaysia”.
Ian Ng, Studio Head of Double Eleven
Kuala Lumpur
The studio has been around since 2009 and was a Sony exclusive studio until 2012. The company has now grown and is expanding their global footprint to support more development. Having worked on big titles such as Little Big Planet Vita and the PlayStation Vita, PlayStation 4 and Xbox One versions of the popular platformer LIMBO, the studio is now developing the popular game, Rust, for consoles, co-developing Minecraft Dungeons with Mojang and working with Paradox on Prison Architect.
“Malaysia has developed a vibrant and successful digital creative content industry over the past 15 years, with numerous international companies choosing to set up studios here. The current focus on realising the Digital Content Ecosystem Policy (DICE) reinforces Malaysia as the Heart of Digital ASEAN for animation and games content development.”
Hasnul Hadi Samsudin, Vice President, Digital Creative Content, Malaysia Digital Economy Corporation (MDEC)
The establishment of Double Eleven’s new Malaysian studio comes after the announcement of Sony Interactive Worldwide and Lariat’s announcements late last year at the LEVEL UP Gaming conference in Kuala Lumpur. Double Eleven joins a growing number of game developers who are using Malaysia as a launch platform for their Asian presence. Malaysia’s government announced their Digital Content Ecosystem Policy which was spearheaded by the Malaysian Digital Economy Corporation (MDEC) and the Ministry of Technology. The new policy aims to make Malaysia the “Heart of Digital ASEAN”.
