Music lovers and Sanrio fans have an amazing reason to celebrate today. Sony has officially announced its very first collaboration with Hello Kitty. Hello Kitty is one of the most beloved characters from Sanrio, capturing hearts around the world since she was created in 1974. This limited-edition collection brings together world-class audio technology and a legendary pop culture icon. Available exclusively through the Sony Store and Sony Store Online, this special release pairs top-tier sound with adorable custom accessories designed to make your daily listening sessions extra special. Let us take a closer look at what makes this exclusive partnership so delightful and practical for everyday life.
WH-1000XM6
The star of the audio experience is Sony’s flagship WH-1000XM6 wireless headphones. Building on the celebrated legacy of the famous 1000X series, these headphones combine premium sound with next-generation noise cancellation.
They are built with a seamless design that creates an immersive sanctuary of silence the moment you put them on. Precision-engineered sound brings every single musical note to life. You get rich, detailed audio performance characterised by remarkable clarity and deep bass depth. Whether you are commuting through a busy city street, working in a noisy office environment, or relaxing comfortably at home, annoying background distractions simply melt away. Sony has engineered these headphones to ensure that your music always sounds pure, vibrant, and true to the artist’s original studio vision.
Hello Kitty Collaboration Model Set
For fans wanting the complete experience, Sony offers the exclusive Hello Kitty Collaboration Model Set. Available in very limited quantities, this special package includes the flagship WH-1000XM6 headphones bundled with custom Sanrio-inspired gear.
You get a Sony Store exclusive original Hello Kitty pouch. This carrying case is thoughtfully designed to store your headphones and personal belongings safely while you travel around. Alongside the pouch, the set includes a charming Hello Kitty tote bag tailored for everyday use. The design brilliantly incorporates Hello Kitty’s charming world into Sony’s signature premium and clean aesthetic.
Pricing & Availability
If you want to secure this unique collection, pre-orders officially begin on 6 October 2026. Stock is expected to arrive and be available for collection by the end of October. There are extremely limited quantities of the collaboration up for grabs,
The exclusive Hello Kitty collaboration set is officially priced at RM 2,449.00. You can place your pre-order online through the official Sony Malaysia website or visit physical retail locations.
Participating physical shops include the Sony Store BBCC at Lalaport BBCC, located on Level 2 of Mitsui Shopping Park LaLaport Bukit Bintang. You can also visit the Sony Store at The Curve on the first floor of The Curve Shopping Mall in Mutiara Damansara, or check out the Sony Store on the second floor of IOI City Mall in Putrajaya.
