Midea has officially unveiled its latest lineup of home appliances in Malaysia, shifting the focus of kitchen and laundry tech from mere functionality to seamless, smart integration with the modern home aesthetic. The debut, featuring the INSTA-FIT Master Series Refrigerator and the ultra-thin Laundry Suite, underscores Midea’s commitment to enabling healthier, more streamlined lifestyles through smarter design and advanced purification technologies.
As kitchens and living spaces continue to trend toward open-concept designs, the pressure is on appliances to blend in rather than stand out. Mark Tam, Managing Director of Midea Malaysia, pointed out that the new range is specifically engineered for this demand, helping homeowners maintain their desired style without compromising on exceptional performance or convenience.
The INSTA-FIT Master Series: Technology That Disappears
The INSTA-FIT Master Series redefines the built-in look with its technical design features. It achieves a true slot-in fit, blending perfectly into cabinetry with a slim 600mm depth and requiring only 4mm of clearance—meaning zero installation required for a seamless integration. The exterior is finished in a minimalist Shadow Grey, complete with a GlowTech illuminated handle and durable, scratch-resistant surfaces that remain fingerprint-free.
Beyond its sleek form, the refrigerator is designed for health and extended freshness. It boasts a generous Gross 620L capacity and user-friendly features like 90∘ accessible drawers and a flexible flip-tray system, all brightly illuminated by an LED light wall. The real technical innovation lies in the preservation systems:
- V-Tech soft-freeze: Drawers that can preserve meat and fish for up to seven days without the need for defrosting.
- IPL Purify: A quick sterilization feature that cleans packaged food in just three minutes.
- PST+ Plasma Sterilisation: A system that eliminates odours in a mere nine minutes.
The effectiveness of this purification system is noteworthy, earning the INSTA-FIT Master Series recognition in the Malaysia Book of Records as the first refrigerator in the market with the Highest Level of PST Purification Virus Elimination System, boasting an effectiveness of over 99.999%.
For the smart home enthusiast, the appliance integrates with the SmartHome App, allowing users to manage temperature settings, track energy consumption, receive food expiry reminders, and even run self-diagnostics from their smartphone.
Smarter Laundry in a Slimmer Form Factor
Midea’s new Laundry Suite mirrors the minimalist integration philosophy of the refrigerator. This ultra-thin all-in-one washer-dryer combo is designed to fit seamlessly into standard cabinetry while presenting a strikingly unified design.
Despite its slim form, the appliance does not skimp on capacity or performance. It features an extra-large drum capable of handling up to 10kg of washing and 8kg of drying, easily accommodating bulky items like curtains. The user experience is centralized on a large, colourful 115cm touchscreen that places both washing and drying functions at eye level, ensuring simple and intuitive daily operation.
Performance is defined by speed and efficiency. Powered by advanced Turbo technology, the Laundry Suite can execute a full wash-and-dry cycle in an impressive 35 minutes. Furthermore, its heat-pump drying system operates at a gentle 42∘C, providing superior fabric care alongside significant energy savings. Health and hygiene are prioritized with built-in UV sterilisation, steam cleaning, mite removal, and self-cleaning functions.
Pricing & Availability
The new INSTA-FIT Master Series refrigerator and Midea Laundry Suite are available in Malaysia on a special promotional offer until 30 November 2025.
The full pricing and promotion details are as follows:
- Insta-Fit 620L French Door Refrigerator (MDRF705BIE70Y): RRP RM6,699, offered at a Promo Price of RM6,099 + GWP Microwave Oven (worth RM689).
- Insta-Fit 620L Four Door Refrigerator (MDRF706BIE70Y): RRP RM6,499, offered at a Promo Price of RM5,899 + GWP Microwave Oven (worth RM689).
- Laundry Suite: RRP RM7,339.
The appliances, along with Midea’s smart technologies, can be experienced in real-life home setups at the Midea showroom at iN Design Lab.
