Google’s “Made by Google 2025” event is set for Tuesday, August 20, 2025. That’s the morning of August 21 for us in Malaysia. This early announcement, along with numerous leaks, signals Google’s focus on internal advancements and AI, rather than a major design overhaul.
The Google Pixel 10 lineup is expected to include the standard Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and the foldable Pixel 10 Pro Fold, catering to diverse users. Key rumoured upgrades feature the new Tensor G5 chip, a triple camera for the base Pixel 10, and an IP68 rating for the Fold. Stable pricing is anticipated, a strategic move for a competitive market.
Design & Display: Iteration with Intent
Expect a familiar look with the Pixel 10 series, likely mirroring the Pixel 9’s design and its distinctive pill-shaped camera island. This suggests Google is prioritising internal upgrades over a visual overhaul. While this continuity might be a cost-saving measure or indicate design maturity, some users might experience “upgrade fatigue” with this “10th” iteration, a sentiment shared on Reddit.
Subtle changes are anticipated. The camera bar’s cover glass is rumoured to extend closer to the edge for a thinner metal border, and the SIM card tray might be relocated. Pro models will sport polished metal sides, distinguishing them from the base Pixel 10’s matte finish. The Pixel 10 Pro Fold is expected to be thinner due to an updated hinge and feature a slightly larger cover display, thanks to reduced bezels. Its premium book-style design with rounded corners is also anticipated.
Dimensions will be largely consistent with the Pixel 9 series, with minor thickness variations. However, slight weight increases are expected across all models:
- Pixel 10 Pro: 152.8 x 72.0 x 8.6mm, 207g
- Pixel 10 Pro XL: 162.8 x 76.6 x 8.5mm, 232g
- Pixel 10 Pro Fold: (folded) 155.2 x 76.3 x 10.8mm, 258g. This weight increase for the Fold reportedly diverges from market trends.
Display sizes are mostly consistent: 6.3-inch Actua for Pixel 10/Pro, 6.8-inch for Pro XL. The Pixel 10 Pro Fold may feature a slightly larger 6.4-inch outer display with an 8-inch main display.
Brightness is set to improve significantly, with the Pixel 10 and Pro models potentially hitting 3000 nits peak brightness. The Pro Fold’s main display may reach 1850 nits HDR, with its outer screen at 2050 nits. The refresh rates on the devices will largely remain capped at 120Hz with support for adaptive refresh rates on the Pro models. The Pro models are also rumoured to get higher Pulse Width Modulation (PWM) for flicker sensitivity. Corning Gorilla Glass Victus 2 is expected for all models.
Leaked colour palettes include Light Blue, Blue, Yellow, and Black for Pixel 10; Grey, Black, and White for Pixel 10 Pro; Green, Grey, Black, and White for Pixel 10 Pro XL; and Sterling Gray/Smoky Green or Jade/Moonstone for the Pixel 10 Pro Fold. A new blue-grey moonstone color is also rumored across the series.
Finally, MagSafe-style magnetic charging based on the Qi2 standard is anticipated, enabling secure connections to magnetic accessories. Crucially, magnets are expected to be built directly into the phones, allowing use with “Pixelsnap” accessories without a case, a rumour supported by leaked renders of Google’s official cases.
Performance: Tensor G5 and More RAM
The Pixel 10 series will feature Google’s new Tensor G5 processor, Google’s first from TSMC, built on a more efficient 3nm process. This “complete Google designed processor” aims to improve performance, heat, and battery efficiency, competing with high-end chips. The G5 is expected to be Google’s most powerful chip, with leaked benchmarks showing up to a 36% performance increase over the Tensor G4, focusing on enhanced efficiency and an upgraded neural engine for AI features. Google is also reportedly switching to MediaTek’s unreleased T900 5G modem to solve persistent connectivity and battery drain issues. Additionally, an Imagination Technologies DXT GPU might be integrated instead of a typical Mali GPU, focusing on AI tasks and mobile gaming.
The Pixel 10 series is expected to offer robust RAM and storage:
- Pixel 10: 12GB of RAM (up from 8GB in Pixel 8/9), with storage up to 256GB.
- Pixel 10 Pro / Pro XL: 16GB of RAM and storage up to 1TB.
- Pixel 10 Pro Fold: Up to 16GB RAM and storage up to 1TB. The Pixel 10 Pro XL is also expected to feature UFS 4.0 storage.
Cameras:
The Pixel 10 series cameras are expected to see some strategic updates, especially the base model, with significant AI enhancements.
Pixel 10 (Base Model) Camera: The standard Pixel 10 gets its first triple-camera setup with a telephoto lens.
- Main Camera: 50MP Samsung GN8 (smaller than Pixel 9’s GNV).
- Ultra-wide Camera: 13MP Sony IMX712 (replacing 48MP IMX858).
- Telephoto Camera: 11MP/10.8MP Samsung 3J1 with 5x optical zoom (up to 20x digital).
- Selfie Camera: 11MP Samsung 3J1.
This trade-off adds versatility but optimizes for price, relying on the Tensor G5’s ISP and AI to maintain quality despite perceived sensor downgrades.
Pixel 10 Pro & Pro XL Camera: These largely retain Pixel 9 series hardware, focusing on AI refinements.
- Pixel 10 Pro Main Camera: 50MP Samsung GNV.
- Pixel 10 Pro Ultra-wide Camera: 48MP Sony IMX858 with autofocus.
- Pixel 10 Pro Telephoto Camera: 48MP Sony IMX858 with 5x optical zoom (up to 30x digital).
- Pixel 10 Pro Selfie Camera: 48MP Sony IMX858 (upgrade from 42MP), 103° ultrawide, autofocus. (Some reports suggest 42MP).
- Pixel 10 Pro XL Camera: May feature 48MP primary (f/1.7), 10.5MP ultrawide (127-degree FoV), and 10.8MP telephoto (10x optical zoom). 10MP front camera (mirrored on inner display).
Pixel 10 Pro Fold Camera: Expected to be similar to Pixel 9 Pro Fold, though some hint at a main sensor change.
- Main Camera: Strongly rumored 50MP Samsung GN8 (some suggest 48MP).
- Ultra-wide Camera: 10.5MP.
- Telephoto Camera: 10.8MP with 5x optical zoom
- Selfie Cameras: Two 10MP cameras (front and cover displays).
Video Capabilities & Stabilisation
The Pixel 10 series is rumored to offer 4K 60fps HDR video, an upgrade from the Pixel 9’s 4K 30fps. Gimbal-like stabilization and 4K 30fps “Cinematic Blur” with real-time relighting are also anticipated. The Pixel 10 Pro XL might feature 8K recording, 4K 60fps, HDR10+, and 240fps slow-motion.
New AI camera features, powered by the Tensor G5 chip, include:
- Video Generative ML: Utilizes machine learning to enable smarter and more advanced video edits, potentially allowing for object removal, background changes, or stylistic transformations directly within videos.
- Speak to Tweak: Provides voice-controlled photo editing, allowing users to make adjustments to their images by simply speaking commands, such as “brighten,” “add contrast,” or “change color.”
- Sketch to Image: Transforms rough drawings or sketches into detailed and realistic images, leveraging AI to fill in details and create a finished photograph from a basic outline.
- Cinematic Rendering Engine: Enhances the depth of field and blur effects in photos and videos, and enables real-time relighting of video scenes, allowing users to adjust lighting conditions after recording.
- Magic Mirror: Incorporates generative AI features, potentially for creating AI-generated selfies, stylistic portraits, or other imaginative image manipulations.
Macro photography is expected to improve by combining telephoto and ultrawide sensor data for sharper details, allowing for enhanced close-up shots with greater clarity and less distortion.
Battery: Improved Endurance
The Pixel 10 series is set to receive battery capacity boosts across the board, with the Pixel 10 Pro XL seeing a notable increase to 5,200 mAh. Other models will also get larger batteries, including the Pixel 10 (4,970 mAh), Pixel 10 Pro (4,870 mAh), and Pixel 10 Pro Fold (5,015 mAh, up from 4,650 mAh).
More significantly, improved battery life is expected due to the Tensor G5’s enhanced 3nm efficiency and the new MediaTek T900 5G modem. This indicates Google’s focus on optimising power consumption for better real-world endurance, aiming for “all-day battery life.”
Wired charging speeds are also improving: 29W for Pixel 10 and 10 Pro, and 39W for the Pixel 10 Pro XL. The Pixel 10 Pro Fold is rumoured to have 23W charging. While a controller chip technically supports up to 60W, it’s unlikely Google will enable this for consumers.
All Pixel 10 models are expected to support wireless charging up to 23W. A major upgrade is the anticipated inclusion of Qi2 wireless charging, offering more efficient 15W charging with magnetic alignment. Reverse-wireless charging will also return, and the series will maintain USB PD and PPS compatibility for wide charger support.
Software & User Experience: Android 16 and Beyond
The Pixel 10 phones are confirmed to launch with Android 16, as the latest operating system is already available. Beyond the core OS, Google is expected to introduce a suite of Pixel-specific features, heavily leveraging its advancements in artificial intelligence.
Pixel Sense (Formerly “Pixie”)
The Pixel 10 is slated to feature “Pixel Sense,” an on-device AI assistant designed to compete directly with existing market AI assistants. This assistant will process data from various applications, generate notes, suggest relevant information, and complete tasks, all while adapting to user interests to provide a personalized experience. This marks the return of the “Pixie” concept, demonstrating Google’s vision for integrated, context-aware AI, powered by the Tensor G5 chip.
Additional anticipated AI functionalities leveraging the Tensor G5 include Generative AI Video Editing, specifically the “Magic Editor” feature, and the potential for Google AI Pro subscriptions, which may offer access to Gemini Advanced and expanded cloud storage. Other expected features are an enhanced “Super Res Zoom” for photography, “Add Me” for seamless integration into group photos, and specific features for the Pixel 10 Pro Fold such as Gemini Nano, Gemini Live, Circle to Search, and Call Assist. “Ultra Low Light Video,” an advancement of Night Sight video, is also expected to debut early on Pro models, alongside a “Gemini-powered Camera Coach” that will provide contextual photography suggestions.
Beyond AI, the Pixel 10 will also introduce new aesthetic elements, including new ringtones (“The Next Adventure”), notification chimes (“Kernel”), and alarm sounds (“Fresh Morning”).
Pricing & Availability
The Pixel 10 series launches globally at Google’s “Made by Google 2025” event on August 20, 2025 (August 21 in Malaysia). Pre-orders in select markets are expected to open August 20, with sales starting August 27.
The price of the Google Pixel 10 devices isn’t expected to change much from the Pixel 9.
| Model | Expected Storage Variant | Expected US Price ($) | Malaysian Price (RM) (Estimated) | Singapore Price (SGD) (Estimated) |
| Pixel 10 | 128GB | 799 | 3,750 | 1,080 |
| 256GB | 899 | 4,220 | 1,215 | |
| Pixel 10 Pro | 128GB | 999 | 4,690 | 1,350 |
| 256GB | 1,099 | 5,160 | 1,485 | |
| 512GB | 1,219 | 5,730 | 1,650 | |
| 1TB | 1,449 | 6,800 | 1,960 | |
| Pixel 10 Pro XL | 256GB | 1,199 | 5,630 | 1,620 |
| 512GB | 1,319 | 6,200 | 1,785 | |
| 1TB | 1,549 | 7,270 | 2,100 | |
| Pixel 10 Pro Fold | 256GB | 1,799 | 8,450 | 2,430 |
| 512GB | 1,919 | 9,010 | 2,595 | |
| 1TB | 2,149 | 10,090 | 2,900 |
To sweeten the deal without raising base costs, Google is expected to offer bundled free trials. These could include extended free trials for services like Google AI Pro (12 months for Pro models, 6 months for base), Fitbit Premium (6 months), and YouTube Premium (3 months). This strategy aims to boost early sales and appeal to a broader audience.
Google’s Made by Google 2025 event, where the Pixel 10 series will be officially unveiled, is confirmed for Tuesday, August 20, 2025. You can tune in live to catch all the announcements and see the new Pixel lineup as it’s revealed, with Google typically streaming these events on its official YouTube channel and the Google Store website; keep an eye on Google’s official social media channels closer to the date for direct links to the livestream.
