CelcomDigi is stepping up its game beyond just providing connectivity. The company has launched its new flagship retail stores, aptly named “Life”, at The Gardens Mall and Sunway Pyramid. These stores aren’t just about selling SIM cards and servicing customers; they aim to empower Malaysians to truly embrace and experience a connected lifestyle. To achieve this, CelcomDigi is deepening its partnerships with companies like Samsung and Disney to bring together a connected overview of the new digital lifestyle.
As the role of connectivity providers continue to evolve with new advancements, their central role in empowering a digital lifestyle is becoming more apparent. CelcomDigi’s “Life” stores are a clear indicator of this shift. They’re designed as immersive, experiential hubs where customers can easily discover, experiment with, and own the latest in connected technology. This marks a significant milestone in CelcomDigi’s three-year retail transformation journey, focused on redefining the retail experience to better serve its over 20 million customers’ evolving digital needs.
Beyond the Usual Telco Experience
Walk into a “Life” store, and you’ll immediately notice it’s different. Spanning a generous 3,500 square feet, these spaces are built around a vibrant ecosystem of over 20 partners. What’s truly unique is the “store-within-a-store” concept – a first in Malaysian telco retail. Here, global household names like Samsung and Disney have their own dedicated experiential zones.
In ‘The Stage’ area, a collaboration with Samsung showcases their latest innovations, including lifestyle wearables, smart home appliances, and fitness tech. Customers can get hands-on with these products and even make instant purchases via the ‘Endless Aisle’, a large interactive screen for seamless online ordering and home delivery. Meanwhile, the ‘Connect Lounge’ is designed in partnership with Disney. The lounge takes on different forms at The Gardens Mall and Sunway Pyramid. Pixar takes center stage in The Gardens Mall while Marvel takes over Sunway Pyramid’s lounge. Both aptly named ‘The Pixar Lounge’ and ‘The Marvel Lounge’ respectively, offer family-focused spaces. These areas are inspired by beloved franchises like Toy Story and Marvel, featuring tablets pre-loaded with interactive activities and apps, along with merchandise.
CelcomDigi’s CEO, Datuk Idham Nawawi, emphasized that Malaysians still value the ability to “touch, feel, and explore.” These “Life” stores directly address that need by offering an immersive experience with future-shaping technologies. It’s about making connected living more accessible and establishing CelcomDigi as a trusted brand in our increasingly digital world.
Essentially, CelcomDigi is moving beyond just selling connectivity; they’re curating a lifestyle. They want to be the go-to destination for 5G and AI-powered devices, offering plans and solutions that genuinely power a wide range of smart living needs, whether you’re a content creator, a busy parent setting up a smart home, or a wellness tech enthusiast.
Grand Opening Perks
To celebrate the launch, CelcomDigi is running special promotions during the grand opening weekends. From July 16 to 20, 2025, at The Gardens Mall, and from July 23 to 27, 2025, at Sunway Pyramid, customers can enjoy exclusive discounts on selected accessories, purchase-with-purchase promotions starting from RM1, limited-time bundle deals, and free gifts for the first 100 customers at each location. CelcomDigi customers also get a sweet deal with 15% off purchases on Samsung’s Endless Aisle, increasing to a rewarding 30% off if they have a Samsung device contract with CelcomDigi.
