Get ready to get hands-on with the latest in consumer electronics! TCL, a leading global name in the industry, officially launched its first-ever TCL Brand Store in Malaysia today, May 30, 2025. Strategically located at the popular Sunway Pyramid mall, this new store is the result of a collaboration with Vivid Concepts, a Malaysian retail solutions company. The primary aim is to bring TCL’s cutting-edge technology experiences directly to Malaysian consumers, offering a more tangible way to explore their wide ecosystem of innovative products.
The new TCL Brand Store at Sunway Pyramid is designed with the customer in mind, promising an immersive way to interact with the brand’s extensive product line. It features interactive zones that allow shoppers to actually test out and explore TCL’s advanced offerings. This collaboration with Vivid Concepts is key, bridging the gap between online Browse and offline purchasing by giving Malaysians the chance to see, touch, and try products before making a decision.
So, what can you find inside? TCL is showcasing an impressive array of its innovative products. A major highlight is their massive 115-inch 115C7K Premium QD-Mini LED TV, which boasts all-domain halo control technology for superior light generation and imaging, paired with a CrystGlow HVA panel for truly stunning picture quality. If that size isn’t quite what you’re looking for, this impressive QD-Mini LED TV is also available in 85-inch, 75-inch, and 65-inch versions. For those seeking an alternative top-tier viewing experience, the 98C8K Premium QD-MiniLED TV is also on display, featuring the industry-leading CrystGlow WHVA Panel and complemented by a Bang & Olufsen audio system. Gamers aren’t left out either, as both the C7K and C8K models come packed with features like a 144Hz native refresh rate, 288Hz VRR (Variable Refresh Rate), and TCL Game Master for exceptionally smooth and immersive gameplay.
Beyond the stunning visuals, TCL’s extensive line of innovative home appliances is also ready to be explored. This includes their FreshIN 3.0 air conditioner, which comes with convenient offline voice control and T-AI energy-saving technology. You can also check out the sleek Free Built-IN refrigerator and the TWD105-C31DG washer-dryer, which is powered by a DD inverter motor using direct drive and magnetic levitation for quieter, more efficient, and durable performance.
Grand Opening Deals Not to Be Missed!
To celebrate this exciting launch, TCL is rolling out some fantastic in-store exclusive promotions. Shoppers visiting the new Sunway Pyramid store can enjoy deals starting from as low as RM699. These special offers are only available for a very limited time – from today, May 30, through to June 2, 2025. So, if you’re looking to grab a bargain on TCL’s latest tech, you’ll want to head over there this opening weekend – don’t miss out!
This Sunway Pyramid store is just the beginning of TCL’s expansion plans in Malaysia. The brand has already announced the upcoming opening of its second TCL Brand Store, which will be located at IOI Mall Puchong and is set to open its doors on August 7, 2025. TCL also plans to continue strengthening its collaboration with retail leaders like Vivid Concepts to further enhance the in-store experience for Malaysian customers.
Adding to its global presence, TCL also proudly announced at the event its new role as an official Worldwide Olympic and Paralympic Partner in the Home Audiovisual Equipment and Home Appliances category. This partnership will see TCL supporting the International Olympic Committee (IOC) with its innovative display and home appliance solutions, aiming to enhance the experience for fans and athletes alike, including providing digital displays and appliances for the Olympic Village. TCL will also support the “Athlete Moments” initiative, allowing athletes to connect with loved ones post-competition.
