JBL is once again pushing the envelope with the launch of its most feature-rich, high-performance headphones yet: the JBL Tour One M3 Smart Tx. Unveiled on May 30, 2025, this isn’t just another pair of headphones; it’s a sophisticated audio system designed to redefine entertainment everywhere. Combining lossless audio capabilities, Hi-Res Bluetooth, advanced True Adaptive Noise Cancelling 2.0, and the groundbreaking JBL Smart Tx audio transmitter, the Tour One M3 Smart Tx is engineered for music lovers, audiophiles, travellers, and anyone seeking an unparalleled listening experience.
The Game Changer: JBL Smart Tx Audio Transmitter
At the heart of the Tour One M3’s innovation is introducing the JBL Smart Tx – a first for JBL in over-ear headphones. Imagine wanting to connect your premium wireless headphones to the in-flight entertainment system, your gaming PC, a tablet, or even your TV without wrestling with Bluetooth pairing issues or being tethered by a cable. The Smart Tx makes this a reality. This sleek, compact unit acts as a wireless audio transmitter, effortlessly connecting to any USB-C or analogue audio source.
The magic lies in its direct proprietary wireless connection to the Tour One M3 headphones, significantly improving latency, stability, and even call quality. But the Smart Tx is more than just a transmitter; it’s a powerful controller. It gives users seamless command over music playback, call management, and EQ settings. Remarkably, it can also broadcast any audio source to an unlimited number of Auracast-enabled devices, making shared listening experiences incredibly easy. Essentially, the JBL Smart Tx makes the Tour One M3 fully device, source, and content agnostic, breaking down traditional barriers of wireless headphone connectivity and transforming any stereo content into an immersive, almost cinematic experience.
“The JBL Tour One M3 Smart Tx is embodiment of a revolutionary advancement. The integration of JBL Smart Tx Audio Transmitter into over-ear headphones elevates the consumer audio experience to a new standard, highlighting JBL’s dedication to delivering advanced sound technology and reimagining the consumer audio experience”
– Grace Koh, General Manager and Vice President, Consumer Audio, Harman Asia Pacific
An Orchestra for Your Ears
The Tour One M3 Smart Tx isn’t just about connectivity; its audio prowess is equally impressive. Engineered with JBL’s newly developed 40mm Mica Dome drivers, these headphones are precisely tuned to deliver a rich soundscape – think deep, resonant bass, perfectly balanced mids, and crystal-clear highs. This precision ensures that every note and subtle detail in your music comes to life, whether you’re streaming wirelessly with Hi-Res Bluetooth or enjoying a lossless audio experience via a USB-C connection.
Adding another layer of immersion is the next-generation JBL Spatial Sound 360, which includes integrated head tracking. This technology creates a 360-degree audio environment where sounds remain fixed in space even when you turn your head, adding a startling new dimension of realism to your listening.
Personalisation is key to the Tour One M3 experience. With JBL Personi-Fi 3.0, you can set up a customised hearing profile through the accompanying JBL Headphones app. This isn’t just a basic EQ; the new user experience and algorithm make Personi-Fi 3.0 more accurate than ever, offering a 12-band EQ and separate L/R balance optimisation to tailor the sound perfectly to your unique hearing preferences.
Your Private Concert Hall: Noise-Cancelling and Crystal-Clear Calls
In today’s noisy world, the ability to create your own sanctuary of sound is invaluable. The JBL Tour One M3 Smart Tx features True Adaptive Noise Cancelling 2.0, which intelligently monitors your external sound environment in real-time and adjusts the noise cancellation level accordingly. An advanced 8-microphone system works tirelessly to block out distractions, whether it’s the rumble of city life, the chatter of a crowded office, or the drone of aeroplane engines, allowing you to focus or simply relax in peace.
For moments when you need to be aware of your surroundings, Ambient Aware and TalkThru features can be customised in the JBL Headphones app, giving you control over how much external sound you let in. Plus, the Seamless SmartTalk feature cleverly uses voice recognition to automatically pause your music and enable ambient sounds when you start speaking.
Call clarity is also paramount. The Tour One M3 Smart Tx employs adaptive beamforming technology with four built-in microphones, powered by the JBL AI algorithm and advanced call features. This ensures your voice is heard with crystal clarity, even in challenging, noisy environments, making these headphones Zoom-certified via a wired connection and optimized for superior communication for both work and leisure.
Designed for the Journey: Comfort, Endurance, and Connectivity
JBL has meticulously crafted the Tour One M3 Smart Tx for extended listening sessions. The super-soft ear cushions are filled with special foam that not only provides exceptional comfort but also enhances passive noise cancellation. This thoughtful construction creates a secure yet gentle fit, boosting both comfort and acoustic performance for hours of wear without compromise.
Despite being packed with technology, the headphones feature a lightweight frame. You can expect up to an impressive 70 hours of playback on a single charge. And if you’re caught short, a quick 5-minute charge will give you an additional 5 hours of listening time. The JBL Smart Tx itself offers up to 18 hours of battery life. Connectivity is handled by Bluetooth 5.3 with LE Audio, ensuring high-quality, stable wireless sound.
Experience the Innovation: JBL City of Sound Roadshow @ One Utama
For those eager to experience this new audio marvel and other JBL innovations firsthand, JBL Malaysia is hosting the City of Sound Roadshow at One Utama Shopping Centre in Kuala Lumpur. Running from May 27 to June 2, 2025, this event invites Malaysians to dive into JBL’s bold and vibrant world of sound. The roadshow will feature the launch of JBL’s latest products, led by the flagship JBL Tour One M3 Smart Tx, and supported by the newly released JBL Flip 7 and JBL Charge 6 portable speakers.
Visitors can look forward to immersive demos, interactive zones, and exclusive launch bundles. The new JBL Flip 7 boasts up to 16 hours of playtime, a sleek IP68-rated waterproof and dustproof design, and Auracast compatibility to sync with other JBL speakers. The JBL Charge 6 pushes portability further with up to 28 hours of battery life, upgraded bass performance, and a built-in USB-C power bank to keep your other devices charged. Both models now feature AI Sound Boost for deeper bass and clearer highs, even at higher volumes. For younger audio enthusiasts, the JBL Jr 320 and Jr 320BT headphones, with safe volume limits and colorful designs, will also be showcased.
Grace Koh, Vice President and General Manager of Harman APAC Consumer Audio, commented on JBL’s strong presence in Malaysia, stating, “With our strong retail partnerships and a deep connection to the Malaysian youth culture, we have significantly amplified JBL’s visibility across key retail chains and lifestyle channels… Our consistently strong performance on e-commerce platforms like Shopee and Lazada, combined with our active engagement in ACG events and youth communities, highlights JBL’s successful evolution in being a prominent lifestyle brand within the region“.
Pricing & Availability
The JBL Tour One M3 Smart Tx headphones are available in Black starting May 30, 2025. They are priced at RM1,899.00. You can purchase them online at www.jblonlinestore.com.my, as well as on Lazada and Shopee, and at all leading retailers including ALL IT Hypermarket, Viewnet, Urban Republic, Thundermatch, Vivid Concepts, PC Image, SY Electric, THT, One Living, Harvey Norman, AES, Central Electronics, SS Audio, Brightstar Computers, Style Laser, and EKS.
