Taobao Malaysia has rolled out significant enhancements for local shoppers, headlined by the introduction of a Bahasa Malaysia interface and the launch of its major 618 Mid-Year Sale. These moves underscore Taobao’s commitment to improving the user experience in Malaysia. Starting now, Malaysians can navigate and shop in Bahasa Melayu, English, or Chinese, making the e-commerce platform more accessible.
Beyond the new language option, Taobao has introduced several key app updates. The Image Search feature allows users to upload or snap a photo to find similar items using AI-powered recognition. Another addition is Coins Cashback, a system offering daily check-in missions and purchase incentives at selected sellers, allowing users to earn coin rewards and enjoy cashback. New users also get an Exclusive New User Perk, with deals starting as low as RMB 1 (around RM0.62). These updates, including the tri-lingual interface, are designed to reduce language barriers and create a more rewarding shopping experience.
“We’re excited to kick off this year’s 618 Mid-Year Sale with greater momentum and purpose. At Taobao, we reaffirm our commitment to connecting all Malaysians through a platform that is not only more localised but also more secure and service-driven… every upgrade is designed to offer Malaysians a smoother, safer, and more rewarding online shopping experience.”
– Jess Lew, Country Head of Taobao Malaysia
Taobao is also focused on continuously enhancing its platform capabilities and localised services.
“We are dedicated to making our customers’ online shopping experience on Taobao more efficient and enjoyable by continuously enhancing platform capabilities and localised services, particularly through a wider selection of fashion and home furniture categories with more affordable price and air shipping as fast as five working days, which ultimately uplifts their quality of life.”
– Jess Lew, Country Head of Taobao Malaysia
The main attraction for many will be the Taobao 618 Mid-Year Sale, running from May 28th (8:00 PM) to June 20th (11:29 PM), 2025. This sale event promises a more seamless and localised experience with numerous promotions. Shoppers can expect a variety of deals, including free sea shipping on orders over ¥199 (approximately RM116) when using Coins Cashback, and a chance to win air tickets to Seoul through a Spend & Win contest in partnership with RHB Bank. Additionally, there are instant payment discounts of up to RM68, promo codes offering up to 50% off, daily flash sales, and a wide range of product discounts up to 15%. This sale offers a prime opportunity for Malaysians to save on items that enhance their daily lives.
The Taobao app is available for free on both the Apple App Store and Google Play. For more details on the promotions, users can check Taobao Malaysia’s social media channels or the Taobao app. Terms and conditions apply to all promotions and can be found on the app. Taobao Malaysia, part of Alibaba International Digital Commerce Group, aims to provide Malaysian shoppers access to billions of products with tailored logistics and payment services. These latest updates and the 618 sale clearly signal Taobao’s intensified focus on the Malaysian market.
