Samsung‘s new flagship series – the Galaxy S25 series – is doubling down on Galaxy AI. The new series of flagship smartphones brings several enhancements to Galaxy AI and a whole new level of personalisation that make it even more compelling than ever.
Same Galaxy Design with Some Big Changes
Let’s talk about the design and specs before we jump into the juicy Galaxy AI details. The Galaxy S25 series will come with three variants as always. There will be the vanilla Galaxy S25, the Galaxy S25+ and the Galaxy S25 Ultra. Samsung is breaking away from its norms a little bit this year by kitting all three variants with 12GB of RAM. Yep – the Galaxy S25, Galaxy S25+ and Galaxy S25 Ultra will have the same amount of RAM. The whole Galaxy S25 series will be coming with the Snapdragon 8 Elite for Galaxy. When it comes to the display, all variants will be coming with a Dynamic AMOLED 2X panel. The Galaxy S25 will be sporting a 6.2-inch FHD+ display, the Galaxy S25+ will have a 6.7-inch QHD+ display while the Ultra will have a larger 6.9-inch QHD+ display.
When it comes to cameras, we’re seeing a familiar setup for the S25 and S25+. Both variants come with a triple camera setup with a 50-megapixel wide sensor with an f/1.8 aperture and 85˚ field of view (FOV), a 12-megapixel Ultrawide sensor with an f/2.2 aperture and a 120˚ FOV and a 10-megapixel telephoto camera with 3x optical zoom, an f/2.2 aperture and a 36˚ FOV. Up front is a 12-megapixel sensor with an f/2.2 aperture and an 80˚ FOV.
The Galaxy S25 Ultra is getting a slight improvement in its camera setup with a brand new 50-megapixel ultrawide sensor with an f/1.9 aperture and a 120˚ FOV. Aside from this, we’re seeing Samsung stick to a 200-megapixel wide sensor with optical image stabilization, an f/1.7 aperture and an 85˚ FOV. This is complemented by a 50-megapixel Telephoto sensor with 5x optical zoom, OIS, an f/3.4 aperture and a 22˚ FOV and a 10-megapixel telephoto sensor with 3x optical zoom with OIS, an f/2.4 aperture and a 36˚ FOV. Up front is the same 12-megapixel selfie camera as the S25 and S25+.
Under the hood, the S25 is running on a 4,000mAh battery while the S25+ has a larger 4,900mAh battery. The Ultra, on the other hand, has a 5,000mAh battery. The S25+ and S25 Ultra support 45W fast charging while the vanilla S25 supports 25W fast charging. Fast Wireless Charging 2.0 and Wireless power sharing is also supported across the board.
Design-wise, the series inherits a lot of the design cues from the S24 series. However, the S25 Ultra is taking a huge departure when it comes to design language. The S25 Ultra is saying good bye to the curved display and opting for a more flat approach. It also adopts the same design cues that have now become signature of the Galaxy S series with rounded edges for better structural integrity. The Ultra continues to have a titanium build while the S25 and S25+ continue to use Armour Aluminium. Samsung is also promising seven years of updates with seven generations of OS updates with the S25 series.
Galaxy AI Gets Personal with NOW Brief and Samsung’s Personal Data Engine
Samsuing’s Galaxy AI is being super charged with the Galaxy S25 series. Across the board, Galaxy AI and its features are becoming more personal and better. Google powered services like Circle to search and Music search are getting a much needed update that allows your Galaxy S25 series smartphone to give you better contextual information. Circle to search will now be able to quickly recognise phone numbers and more on your screen. Gemini also takes center stage with better contextual information.
Samsung’s One UI 7 is pushing AI features forward with a huge upgrade when it comes down to personalisation and contextual information. It also allows you to interact even more naturally with the smartphone with Gemini. This is thanks to Samsung’s new Personal Data Engine. This new feature allows your S25 series smartphone to leverage information it gathers to give you more relevant and personalised information.
Of course, when it comes to personalisation, the question of data privacy is front and center. Samsung leverages Knox Vault to store, isolate and secure data used for personalisation. Data gathered for personalisation is also processed on-device. However, certain features may necessitate uploading some information to online modals for the feature to work. This is fortified even further with post-quantum cryptography which comes with the S25 series. However, Samsung allows you to opt out of all personalisation in the settings altogether.
One of the highlights of the new S25 series is Samsung’s NOW Brief. The new feature takes Samsung’s Brief feature and supercharges it with contextual and personalised information. The new NOW Brief will give you relevant details when you need it. It will learn your interests and schedule to do this. It also takes things to the next level with the NOW Bar which will appear on the lockscreen of your Galaxy S25 series device. This also extends to routines making integrating the feature a even more simple and essential to a core Galaxy experience.
On top of that, One UI 7 will also bring improvements to features like Call transcript, Writing Assist and Drawing Assist.
Pricing & Availability
The Samsung Galaxy S25 series will be available for pre-order starting on 23 January 2025 until 13 February 2025. Pre-orders of the new flagship series will be entitled to offers worth up to RM1600. You can even get a double storage upgrade worth up to RM600. If you pay with your CIMB bank card, you’ll also get an extra RM400 off. Pre-registration for the S25 series will also get you an e-voucher for up to RM600 off your order.
Prices and colourways for the S25 series are as follows:
| Model | Storage | RRP (USD) | Malaysian RRP (RM) | Colour Availability |
| Galaxy S25 Ultra | 1TB | USD$1,659.99 | RM7,799 | Titanium Silverblue Titanium Gray Titanium Whitesilver Titanium Black Online Exclusive: Titanium Jadegreen Titanium Pinkgold Titanium Jetblack |
| Galaxy S25 Ultra | 512GB | USD$1419.99 | RM6,599 | |
| Galaxy S25 Ultra | 256GB | USD$1,299.99 | RM5,999 | |
| Galaxy S25+ | 512GB | USD$1,119.99 | RM5,599 | Navy Icyblue Mint Silver Shadow Online Exclusive: Blueblack Coralred Pinkgold |
| Galaxy S25+ | 256GB | USD$999.99 | RM4,999 | |
| Galaxy S25 | 512GB | – | RM4,599 | |
| Galaxy S25 | 256GB | USD$859.99 | RM3,999 |
