Kuaishou Unveils Comprehensive AI Models, Reshaping Content and Commercial Ecosystem with AI

BEIJING, July 9, 2024 /PRNewswire/ — Kuaishou Technology (HKD Counter Stock Code: 01024 / RMB Counter Stock Code: 81024) (together with its subsidiaries and consolidated affiliated entities, hereinafter referred to as “Kuaishou” or the “Company”), a leading content community and social platform, made its first collective debut of AI models at a forum hosted on July 6th, titled “New AI • New Applications • New Ecosystem” (the “Forum”), as part of the 2024 World Artificial Intelligence Conference (“WAIC”). During the Forum, Kuaishou showcased its comprehensive AI model matrix, including advanced functionalities for its video generation model “Kling” (可灵) and image generation model “Kolors” (可图), among others.

At the Forum, the third upgrade of Kling was released following the release of the image-to-video and video extension functions within the past month. Kling is now accessible via web portal (https://klingai.kuaishou.com). Together with the high-definition version of Kling, the new features unveiled at WAIC include start and end frame control and shot control capabilities. Additionally, the duration for single text-to-video generation for creators has been extended to 10 seconds. Kolors has been officially open-sourced to foster industry vitality and build a more prosperous text-to-image model community ecosystem.

AI technology innovation has always been the driving force behind Kuaishou’s development, covering multiple areas such as content creation, understanding, and recommendation while also continuously advancing the smart operation level of Kuaishou’s commercial ecosystem. Mr. Gai Kun, Senior Vice President of Kuaishou and head of the User Growth and Operation Business and Community Science Line, stated, “Kuaishou will remain committed to investing in AI, vigorously driving technological innovation and bringing users the best AI technology.”

Kuaishou’s AI Models Debut: Reshaping Content Creation, Understanding and Recommendations

Mr. Gai outlined the Company’s AI model matrix, which includes the KwaiYii (快意) large language model, recommendation large model, and visual generation model as key components. These models span content creation, understanding, recommendation and other aspects, playing a crucial role in enhancing Kuaishou’s commercial ecosystem. Notably, the recommendation model, SIM (Search-based Interest Model), with its scale of 10 trillion parameters, is one of the world’s leading recommendation systems. Its next-generation architecture, ACT (Action Transformer), is expected to add hundreds of millions of minutes of daily user time spent on the Kuaishou App, significantly enhancing user engagement and activity.

“We are dedicated to investing in and innovating large model technology to extract true value from real-world scenarios to meet genuine user needs,” stated Mr. Zhang Di, Vice President of Kuaishou and head of the AI Model team. “Through large model technology, we aim to reshape Kuaishou’s business by enhancing understanding, innovating interaction and exploring content generation. In content creation, we will develop a new generation of Artificial Intelligence Generated Content (“AIGC”) creation tools to offer a user-friendly, smart content creation experience. Additionally, we will enhance Kuaishou’s content understanding and distribution system for an improved user experience.”

Drawing on the KwaiYii large model, Kuaishou has developed video script generation, real-time live streaming script generation, and advertising lead customer service, all integrated with digital human technology. These advancements help advertisers produce high-quality video and live streaming content affordably, thereby improving lead conversion efficiency. In June 2024, Kuaishou’s peak daily spending from clients utilizing AIGC marketing materials exceeded RMB20 million, showcasing the enormous commercial potential of large models.

Ms. Liu Xiao, head of Kuaishou’s External Commercialization and AI Products, highlighted the success of nearly 20,000 merchants who have leveraged smart operations using AI model capabilities on the Kuaishou platform over the past six months, resulting in significant returns. In June 2024, compared to January 2024, the number of monthly active AIGC customers increased eightfold, the monthly GMV expanded 64 times, and the platform’s AIGC advertising revenue scale increased 12 times. Ms. Liu emphasized the ongoing empowerment of merchants with new, innovative business tools like Magnetic Creation, Nuwa Digital Human, and Pi Digital Employee. She stated, “We will continue to deepen the application of AI technology in commercialization, constantly innovating and developing to deliver more value for our customers.”

Kling AI Web Version Unveiled, with Advanced Frame and Shot Control Features

Following the introduction of image-to-video and video extension functions, Kling has embraced its third major upgrade within a month. The web version is now officially online. During the Forum, Kuaishou announced a significant upgrade to Kling’s foundational AI model, introducing enhanced high-definition quality as well as new editing capabilities like start and end frame control and shot control. Additionally, the maximum duration for single text-to-video creations has been extended to 10 seconds, marking the longest duration available to ordinary users in the industry for the present.

Kling, the world’s first video generation large model truly available to ordinary users, launched its text-to-video function on June 6th. At the Conference on Computer Vision and Pattern Recognition, it unveiled additional new features including image-to-video and video extension capabilities, enabling the creation of videos up to approximately three minutes in length. Based on real-world physical laws, the videos produced by Kling exhibit cinematic quality and dynamic effects, simulating lifelike physical movements with large motion and surpassing the constraints of traditional video generation technologies. This breakthrough has not only garnered praise locally but has also sparked considerable international attention, heightening global interest in China’s advancements in AI technology.

To date, over 500,000 users have applied for access to Kling’s beta test, with the number of generated videos reaching 7 million. Popular creations such as “Old Photo Revival” have gone viral due to their emotional impact. Kuaishou will continue to focus on improving the model’s foundational quality, enhancing video clarity and introducing more innovative features to meet diverse user needs.

Mr. Wan Pengfei, head of Kuaishou’s Visual Generation and Interaction Center, stated that the latest release of Kling brings significant enhancements in seven areas: motion generation, generation duration, adherence to physical laws, video quality, command response, image-to-video conversion and video control. These upgrades enable the creation of clearer and more manageable videos of 10 seconds or longer.

Notably, the trailer for China’s first original AIGC fantasy short play, “Legendary Mirrors of Mountains and Seas: Splitting Waves,” premiered during the Forum, with Kling providing extensive technical support for the short play. The rapid advancement of AIGC technology has infused fresh vitality into the short play industry, significantly boosting the efficiency of short play production, creation, and operation.

Furthermore, to inspire AI enthusiasts, Kuaishou launched the inaugural Kling x KuaiYing (快影) video creation contest “A Surge of Inspiration” at the Forum. This contest, in collaboration with six top institutions, boasts a prize pool exceeding RMB300,000. Additionally, the contest launched the “Kling x Astral Short Plays (星芒短剧)” creator incubation program, inviting winners from each category to join a creator support program. This program offers notable visibility, cash rewards, and opportunities for direct engagement with industry professionals.

Kolors Goes Open Source to Foster a Thriving Ecosystem for Text-to-Image Models

In the field of image generation large models, Kuaishou’s Kolors is at the industry forefront, boasting several core advantages including advanced semantic understanding, high-quality photographic visuals, and multi-condition controllable stylized generation capabilities. In the evaluation conducted by China’s authoritative organization, the Beijing Academy of Artificial Intelligence Institute, Kolors scored 75.23, ranking second globally in the text-to-image model area.

Kolors integrates Kuaishou’s extensive expertise in large language models, trained on billions of Chinese-language data points, making it the most proficient Chinese text-to-image model available. Its overall performance outshines both open-source models like SDXL/SD3 and closed-source models like Midjourney, setting a new benchmark for image generation in Chinese contexts. During the Forum, Kuaishou announced that Kolors would be officially open-sourced, aiming to energize the industry and foster a more prosperous community ecosystem for text-to-image models.

Additionally, the China Computer Federation (CCF) announced a collaboration with Kuaishou to establish the “CCF-Kuaishou Large Model Explorer Fund,” with the fund application channel opening concurrently. This fund plans to launch 12 research projects by the end of 2024, with topics eligible for up to RMB300,000 in support. The fund aims to address the rapid development of AI technology and the industry’s urgent demand for cutting-edge technology, focusing on the key technical research and development of the next generation of large models.

Mr. Gai reaffirmed that going forward, “Kuaishou will remain committed to investing in AI, vigorously driving technological innovation and bringing users the best AI technology.”

About Kuaishou

Kuaishou is a leading content community and social platform with its mission to be the most customer-obsessed company in the world. Kuaishou has relentlessly been focusing on serving its customers and creating value for them through the continual innovation and optimization of its products and services. At Kuaishou, any user can chronicle and share their life experiences through short videos and live streams and showcase their talents. Working closely with content creators and businesses together, Kuaishou provides product and service offerings that address various user needs that arise naturally, including entertainment, online marketing services, e-commerce, online games, online knowledge-sharing, and more.

Forward-Looking Statements

Certain statements included in this press release, other than statements of historical fact, are forward-looking statements. Forward-looking statements generally can be identified by the use of forward-looking terminology such as “may”, “might”, “can”, “could”, “will”, “would”, “anticipate”, “believe”, “continue”, “estimate”, “expect”, “forecast”, “intend”, “plan”, “seek”, or “timetable”. These forward-looking statements, which are subject to risks, uncertainties, and assumptions, may include our business outlook, estimates of financial performance, forecast business plans, growth strategies and projections of anticipated trends in our industry. These forward-looking statements are based on information currently available to the Group and are stated herein on the basis of the outlook at the time of this press release. They are based on certain expectations, assumptions and premises, many of which are subjective or beyond our control. These forward-looking statements may prove to be incorrect and may not be realized in the future. Underlying these forward-looking statements are a large number of risks and uncertainties. In light of the risks and uncertainties, the inclusion of forward-looking statements in this press release should not be regarded as representations by the Board or the Company that the plans and objectives will be achieved, and investors should not place undue reliance on such statements. Except as required by law, we are not obligated, and we undertake no obligation, to release publicly any revisions to these forward-looking statements that might reflect events or circumstances occurring after the date of this press release or those that might reflect the occurrence of unanticipated events.

For investor and media inquiries, please contact:

Kuaishou Technology
Investor Relations
Email: ir@kuaishou.com 

Nothing Proves Style Doesn’t Compromise with The CMF Phone 1

CMF by Nothing has launched its first smartphone – the CMF Phone 1. Aimed at the budget-conscious consumer without compromising on style or substance, the phone embodies the brand’s philosophy of transparent design and accessible technology.

CMF Phone 1 (1)

At the heart of the CMF Phone 1 is its distinctive aesthetic. The transparent back panel offers a unique glimpse into the phone’s internal components, a design choice that sets it apart from the competition. This design element is complemented by a customizable back panel, allowing users to personalize their devices to match their style.

Performance-wise, the phone is equipped with a MediaTek Dimensity 7300 processor, ensuring smooth operation for everyday tasks. A dual rear camera system, featuring a 50MP main sensor, handles photography and videography needs adequately. The 6.67-inch AMOLED display delivers vibrant visuals, enhancing the overall user experience.

CMF Phone 1 (6)

Battery life is a standout feature. The CMF Phone 1 houses a substantial 5000mAh battery, promising all-day usage without the constant worry of running out of juice. This, combined with the phone’s efficient processor, ensures users can enjoy their device without interruptions.

The CMF Phone 1 isn’t just about hardware; it’s also about user experience. The phone’s side-mounted dial offers a quick and convenient way to access frequently used functions. Additionally, the device is compatible with a range of customizable back covers, allowing users to personalize their phone beyond the initial design.

Pricing & Availability

Priced competitively at USD$199 internationally and RM1,099 in Malaysia for the version with 8GB of RAM and 256GB of storage. It will be available in Black, Orange, and Light Green colour options, the phone also comes with customizable back panels to suit individual preferences. Pre-orders for the CMF Phone 1 commenced on July 8th, 2024, with official sales starting on July 15th.

CMF Phone 1 (3)

The CMF Phone will also have accessories available. The case which will be available in Black, Orange, Light Green and Blue will be priced at RM99. The phone stand will be priced at RM59, the Lanyard at RM59 and the Card Case at RM59.

CMF by Nothing Unveils the Tech-Savvy Duo: Watch Pro 2 and Buds Pro 2

CMF by Nothing, the brand known for its transparent tech aesthetic, is back with two exciting new additions to its lineup: the CMF Watch Pro 2 and the CMF Buds Pro 2. Taking inspiration from the success of their Phone 1 launch, these wearables offer a blend of high-tech features and sleek design, all at an attractive price point.

CMF Watch Pro 2

The CMF Watch Pro 2 is a stylish and versatile smartwatch designed for the active individual. At the forefront is its stunning 1.32-inch AMOLED display, boasting vibrant colours and exceptional clarity. Whether you’re checking notifications under the midday sun or glancing at your stats during a workout, the display delivers a crisp and responsive viewing experience.

CMF Watch Pro 2 (7)

But the Watch Pro 2 is more than just a pretty face. Beneath the hood lies a powerful processor that seamlessly handles all your smartwatch needs. Track your daily activities with ease using the built-in 120 sports modes, ranging from running and cycling to swimming (thanks to its IP68 water resistance). Additionally, the watch continuously monitors your heart rate and blood oxygen levels, allowing you to stay informed about your overall health.

Speaking of health, the Watch Pro 2 boasts a comprehensive sleep-tracking feature that analyzes your sleep patterns and provides insights for better rest. It even incorporates a menstrual cycle tracker for female users.

CMF Watch Pro 2 (9)

Battery life is another highlight of the Watch Pro 2. With typical usage, you can expect a full 11 days on a single charge, eliminating the need for daily charging hassles. For heavy users, the watch still offers a respectable 9 days of battery life, ensuring it can keep up with your active lifestyle.

Customization is key when it comes to wearables, and the Watch Pro 2 doesn’t disappoint. Choose from a variety of interchangeable bezels in Dark Grey, Ash Grey, Blue, and Orange to match your style. The watch also comes with a selection of pre-loaded watch faces and allows for custom watch face creation, letting you personalize your experience.

CMF Buds Pro 2

The CMF Buds Pro 2 are the perfect companions for on-the-go audio enjoyment. These wireless earbuds boast a sleek design that’s comfortable and secure for extended listening sessions.

CMF Buds Pro 2 (1)

The star of the show is the Active Noise Cancellation (ANC) technology. By eliminating up to 50dB of unwanted ambient noise, the Buds Pro 2 let you truly immerse yourself in your music, podcasts, or audiobooks. This is particularly beneficial for blocking out distractions during commutes or workouts.

Audio quality is another strong suit of the Buds Pro 2. Equipped with dual drivers and advanced audio processing, the earbuds deliver crisp highs, rich mids, and deep bass, ensuring a well-balanced and immersive listening experience.

CMF Buds Pro 2 (10)

Battery life is impressive too. The Buds Pro 2 deliver up to 7 hours of continuous playback with ANC enabled, and a whopping 29 hours with the charging case included. This translates to days of uninterrupted listening before needing to recharge.

For added convenience, the Buds Pro 2 integrate seamlessly with your smartphone. The earbuds feature intuitive touch controls for playback, volume adjustment, and voice assistant activation.

Pricing & Availability

The CMF Watch Pro 2 will be priced at USD$69 internationally and at RM339 in Malaysia. Its bezels and straps will be retailing at RM99 a set. The Watch Pro 2 comes in two colour options for the watch body (Dark Grey and Ash Grey) with interchangeable bezels available in Dark Grey, Ash Grey, Blue, and Orange.

The CMF Buds Pro 2 will be priced at USD$59 internationally and at RM299 in Malaysia. Buds Pro 2 continue this trend. The Buds Pro 2 are currently offered in Dark Grey, Light Grey, and Orange.

Both are expected to be available for purchase in Malaysia starting July 15th, 2024.

Feldspar to Build World’s First Sensor-Enabled Running Track To Boost Athlete Performance And Transform Live Sports Experiences


  • For the first time, integrated sensing technologies will capture athletes’ footsteps directly on the track, transforming performance analysis through real-time data.
  • Through patent-pending technologies, the performance running track will enable athletes to achieve faster running speeds, beyond what is currently possible.
  • Paving the way to new visually captivating experiences for live sports fans, the track is the first of its kind to offer historically hard-to-reach insights and real-time analytics.
  • AI-driven data analytics tool to help transform coaching, allowing athletes to train and compete more effectively, identify risk areas of potential injuries.

LONDON, July 8, 2024 /PRNewswire/ — Feldspar Limited [“Feldspar”], the UK-based technology company, today announced that it is building the world’s first sensor-enabled performance running track, poised to redefine athletic performance and live sports entertainment. This pioneering innovation represents the first major technological advancement in track and field running in nearly 60 years, laying the foundation for an unparalleled new immersive experience in live sports.

For the first time, Feldspar’s performance running track will incorporate advanced sensors in addition to camera-based methods to directly measure the movement of athletes through their footsteps and stride to capture data in real-time, bringing new levels of precision in analysing running performance. 

Feldspar’s next-generation modular sports flooring and tracking software solution will integrate patent-pending technologies and state-of-the-art materials into the track design, enabling a novel and unprecedented way of energy return and conversion*. This performance innovation will allow athletes to achieve a faster running speed compared to what is currently possible today and push the boundaries of human performance.

Offering complex and historically hard-to-access data, such as stride length, acceleration rate and max velocity in real-time, this technology has the potential to revolutionise the spectator experience at live sports events as well as to attract new enthusiasts who value innovative, visually captivating, and tech-driven premier sports entertainment. 

To further enhance performance, Feldspar will also integrate an AI-powered data analytics tool and sports tracking software intended to redefine professional coaching and optimise training for athletes. This includes adjusting competition strategy before, during and after races, and identifying potential areas of injuries based on granular individual data and in-depth athlete profiles. 

Alvina Chen, Founder and CEO of Feldspar said, “While we have seen a high level of innovation in running shoes, apparel, and training methods in recent years, it’s incredible that the modern synthetic running track itself has remained largely unchanged since the 1968 Summer Olympics.”  

Chen continued, “There is a huge opportunity in revolutionising this sport. By digitising the running track Feldspar is not only providing new avenues for athletes’ development and pushing the boundaries of human performance but also moving athletics towards a new era of exhilarating, high-energy live international events, similar to what we see in other sports, like football and motorsports.”

Chen added, “Our ambition with our next generation running track is to set a new benchmark for athlete performance and fan engagement for future world competitions, including the Olympic Games, and beyond.” 

Feldspar is working with the UK’s top engineers, industrial designers, and data scientists to develop the high-performance, premium running track prototype, with real-time testing set to begin later this year. Production of the flooring solution is expected to begin in 2025.

Founded by former professional track runner Alvina Chen, the inspiration to reinvent the running track struck during her international racing career.

The company has secured initial backing from Hong Kong-based investors which will be used to develop the high-performance running track prototype.

Follow Feldspar to receive the latest news on the product and the what’s next.  

* Feldspar’s performance flooring is intended to be able to convert significantly more of a runner’s energy from vertical to horizontal, which enables a faster running speed. It also has the potential to provide substantially higher energy return, compared to other commercially available sports flooring used in premier athletic competitions today. This is based on Feldspar’s modelling.

About Feldspar 
Feldspar is a technology company with a vision to transform athletics with the world’s first integrated smart flooring system. Engineered to boost the performance of athletes and elevate fan engagement at global sports events, the innovative solution seamlessly integrates cutting-edge flooring and sensor technology into the modular track, setting a new standard in the industry. For more information, visit www.feldsparsport.com.

Media contact: press@feldsparsport.com 

Video – https://www.youtube.com/embed/g7vXILBxCZ4?autoplay=0

Feldspar's next-generation running track set to transform live sports experiences
Feldspar’s next-generation running track set to transform live sports experiences
Feldspar's digital running track boosts athlete performance.
Feldspar’s digital running track boosts athlete performance.

Unlock the Full Potential of Your Meta Quest with KIWI design VR Accessories

SPOKANE, Wash., July 6, 2024 /PRNewswire/ — Since 2015, KIWI design has been at the forefront of the VR world. With over 100 patents and a strong product lineup.With VR technology constantly evolving, users are seeking more immersive experiences. As a leading manufacturer of VR accessories and an officially licensed partner of Meta, KIWI design is thrilled to offer a suite of premium accessories that elevate your virtual reality journey to new heights.

Unlock the Full Potential of Your Meta Quest with KIWI design VR Accessories
Unlock the Full Potential of Your Meta Quest with KIWI design VR Accessories

A wide range of greater comfort accessories for your Meta Quest 3 or Quest 2 accessories available from KIWI design:

Head Straps for greater comfort:
KIWI design Comfort Head Strap for the Quest 3
: Redefining Comfort in VR
KIWI design introduces the Comfort Head Strap for the Quest 3, engineered to enhance your VR/MR experience with unparalleled comfort and stability. This innovative head strap keeps the Quest 3 securely in place, reduces facial pressure, and ensures an immersive experience that can be enjoyed for extended periods. 

Key Features:

  • Ergonomic Design: Crafted to evenly distribute weight, minimizing facial pressure and enhancing comfort during prolonged use.
  • Memory Foam Padding: The luxurious memory foam back pad provides a pillow-like feel, significantly increasing overall comfort.
  • Adjustable Fit: Designed to accommodate all head sizes, the strap can be easily adjusted for a secure and personalized fit.

Discover the ultimate VR comfort with the KIWI design Comfort Head Strap for the Quest 3.

KIWI design Battery Head Strap for the Quest 3: Combining Comfort with Extended Playtime
For users seeking extended VR adventures, the KIWI design Battery Head Strap offers all the comfort of the Standard version, plus an integrated battery pack. This feature significantly increases the Quest 3’s battery life, enabling uninterrupted, prolonged sessions.

Key Features:

  • Extended Battery Life: The integrated battery pack extends playtime.
  • Memory Foam Comfort: Retains the memory foam back pad for a cosy, pillow-like feel.
  • Ergonomic and Adjustable: The adjustable knob and straps ensure a secure, comfortable fit.

Upgrade your comfort and play longer with your Quest 3.

Link Cable for flexible connection:
KIWI design 16FT White Link Cable
Stable Data Transmission

This link cable is USB 3.0 compliant and can reach a bandwidth of 2.5Gbps or more, ensuring a smooth game experience. Compatible with Quest 3 / Quest 2 / Quest 1 / Quest Pro, and Pico 4.
The Lightest and Most Flexible 16ft Cable: KIWI design link cables are lightweight and flexible, with a total weight of just 4 eggs, so you can move around freely without the cables dragging you down while you play.
Trustworthy Quality: The two ports are made of aluminium alloy shells, which not only have a more textured appearance but are also more resistant to dirt and durable than plastic shells.

Charging Dock for total performance
KIWI design RGB Vertical Stand: Made for Meta

KIWI design RGB Vertical Charging Stand for Meta Quest 3 / Meta Quest 2 / Meta Quest Pro has participated in the MFM program. Through Meta’s official Made for Meta program, Meta partners with leading brands to deliver accessories that enhance Meta products with more choices and richer experiences for everyone.
Effortless Charging and Displaying: Easily position and charge the headset with a magnetic connector, offering convenient and secure charging.
Distinctive Gaming Experience: Customize display with 16 pre-set ambient multicolour RGB light options.
Sleek Vertical Design: The charging station occupies minimal space, providing a convenient and organized solution for all your needs.

Trusted by VR Enthusiasts Worldwide
Don’t just take our word for it – hear from the countless VR enthusiasts who have embraced KIWI design’s accessories and transformed their Meta Quest setups:
“I can’t believe the difference these cables have made. I feel so much more free to move around and explore!” – John, avid VR gamer
“The charging dock is a game-changer. No more hunting for a cable and outlet – it’s all in one place!” – Sarah, virtual reality content creator

Join the KIWI design family and elevate your Meta Quest experience to new heights. Explore our full range of premium accessories and unlock the true potential of your VR setup.

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Hisense Unveils New Tagline “Hisense, More Than a Brand” Marking Major Branding Initiative

QINGDAO, China, July 5, 2024 /PRNewswire/ — Global home appliance and consumer electronics leader Hisense recently revealed its new brand tagline, “Hisense, More Than a Brand,” marking a significant new branding initiative during the UEFA EURO 2024™ matches.

Recently, the new tagline “Hisense, More Than a Brand” appeared together with the brands of Hisense, ASKO, Gorenje on the pitch. This latest brand enhancement underscores Hisense’s unwavering commitment to establishing a strong global presence, reflected in the company’s strategic sports marketing investments, and continued long-term football relationship as official partner of UEFA EURO 2024™ in particular.

Hisense new tagline at UEFA EURO 2024™
Hisense new tagline at UEFA EURO 2024™

In fact, Hisense’s messaging has evolved along with their global ambitions and football sponsorships, progressing from “Hisense TV GLOBALLY Hisense TV IN CHINA” at the FIFA World Cup 2022™ to “Never Settle for No. 2 Globally” at UEFA EURO 2024™ with a comprehensive layout of display technology and smart home appliances this year. The company’s strategy of long-term sports sponsorship has boosted global brand awareness to 54% according to Ipsos 2023. According to Omdia, Hisense Q1 2024 global TV shipment volume share was 13.6% with a global shipment revenue share of 12.1%. Hisense is now currently ranked No. 2 globally for TV shipments and No. 1 in 100″ TVs in both 2023 and Q1, 2024.

Applying a multi-brand strategy, Hisense Group has several other brands, including Toshiba TV, Kelon, Gorenje, ASKO, VIDAA, SANDEN, Regza, MORA, etc. Through years of internal cultivation and external acquisitions, the company has entered the stage of multi-brand global operation and development, forming a complete and rich brand matrix. This has resulted in a complete and diverse brand matrix that allows for different brand strategies in various business fields and market segments, catering to the preferences and needs of different consumers.

In striving to become a world-class enterprise with a globally recognized reputation, Hisense is undergoing rapid international expansion with effectively implementing strategies of independent and high-end brand globalization over the years. 

With a robust global network encompassing 34 industrial parks, 26 R&D centers, and 64 overseas offices, Hisense boasts a workforce of 110,000 employees, with some 24,000 comprising international staff. This extensive network fuels the development of cutting-edge products, optimized manufacturing with a global supply chain and tailored marketing strategies for specific regions. Understanding technological innovation is the key to future success, Hisense will continue to invest in R&D in developing cutting-edge, innovative products dedicated to improving people’s lives. In prioritizing user needs, in 2023 the company implemented a “user-centered, scenario-driven strategy” to gain a deeper understanding of consumer needs. This focus directly translates into their latest 2024 brand upgrade, which emphasizes “user-centric technology” and “ultimate quality”.

Hisense’s commitment extends beyond superior picture quality and performance. Through recognizing the importance of catering to diverse consumer needs, prioritizing local preferences with effective supply chain adaptations and building strong communication bridges under the leadership of “local for local”, Hisense has transformed into a leading international brand, embedding innovative science and technology into the lifestyles of consumers worldwide.

About Hisense

Hisense is a leading global home appliance and consumer electronics brand and official partner of the UEFA EURO 2024™. According to Omdia, Hisense ranked No. 2 globally for TV shipments and No. 1 in 100″ TVs in both 2023 and Q1 2024. The company has expanded quickly to operate in more than 160 countries and specializes in multi-media goods, home appliances, and intelligent IT information.

Aurzen Announces Eazze D1 Projector: The Ultimate Bang for The Buck in Home Theater

The Aurzen Eazze D1 aspires to reign as the world’s first true smart projector with officially licensed Netflix.

BELTSVILLE, Md., July 5, 2024 /PRNewswire/ — Aurzen, the premier entertainment technology brand, is dedicated to bringing what matters into focus. With a steadfast commitment to immersion, versatility, and connection, Aurzen proudly presents the EAZZE D1, the world’s first true smart projector with official pre-loaded Netflix under 100 bucks (limited-time offer). While many projectors on the market are burdened with redundant features that drive up prices, the EAZZE D1 just clicks into place, delivering everything you need and nothing you don’t.

Aurzen EAZZE D1 Projector: The Ultimate Bang for the Buck in Home Entertainment
Aurzen EAZZE D1 Projector: The Ultimate Bang for the Buck in Home Entertainment

Aurzen’s new product series EAZZE caters to the pragmatic user base, offering an “it just works” dream for ever-changing lifestyles in the living room, bedroom, or backyard, outdoors after sunset. As the homophone of EASE, the Aurzen EAZZE series promises ease in your entertainment experience without any complications from product features and purchases.

Easy to Watch

The EAZZE D1 makes accessing your favorite entertainment a breeze with official pre-loaded apps for Netflix, YouTube, and Prime Video. No more hassle with additional streaming devices or complicated setups. With just one click on the Bluetooth remote, users can instantly access a vast library of movies, popular TV shows, documentaries, and original productions. With high-resolution playback, personalized recommendations, and seamless integration, it ensures a user-friendly and immersive viewing experience, allowing you to enjoy high-quality streaming directly from the projector.

Easy to Setup

Setting up a home theater system can often be a daunting task, but the EAZZE D1 is designed to make this process incredibly simple and user-friendly. With its suite of Auto Assist Features (auto focus, auto keystone correction, intelligent obstacle avoidance, and intelligent screen alignment), users can get started with minimal effort, ensuring that their viewing experience is seamless and enjoyable. Gone are the days of manually adjusting the focus or keystone to get a clear and perfectly rectangular picture. EAZZE D1 can quickly and accurately auto-focus and correct any vertical or horizontal keystone distortion when moving the projector to a different location or changing the screen size, ensuring that users always enjoy a crisp and detailed visual experience without any hassle.

Easy to Delight Your Eyes

Featuring FHD 1080P resolution and HDR 10, users can enjoy a stunning visual experience no matter at movie nights, the moments of companionship with kids or friends gathering for sports games watching, etc. Besides the crystal-clear display quality, it’s light, glowing-fluid front face shows off dazzling brilliance as changing display contents delight your eyes in the dark.

Easy to Nourish Your Ears

Immerse yourself in superior sound quality with the EAZZE D1‘s advanced audio features. Equipped with Dolby Audio, dual 8W speakers, and advanced DSP technology, it delivers a theater-quality audio experience right in your home. Dolby Audio ensures clear, dynamic sound with surround effects, while the dual 8W speakers provide rich bass, clear midrange, and detailed highs. Advanced DSP(Digital Signal Processing) technology optimizes sound quality by reducing noise and echo, ensuring every movie, show, or song sounds its best.

Easy to Connect 

The Aurzen Eazze D1 mini projector features Two-Way Bluetooth 5.1 and Dual-Band WiFi (2.4G+5G) for seamless audio connections. Stream content effortlessly and enjoy an elevated audio experience by connecting external devices. Additionally, it can function as a standalone Bluetooth speaker, providing immersive sound for your music and audio needs.

Pricing and Availability

The Aurzen EAZZE D1, a groundbreaking smart projector priced under 100 USD, is available to purchase on Amazon.

To learn more about the EAZZE D1 and other Aurzen BOOM series, follow Aurzen on Facebook, Instagram, Youtube, and Reddit.

About Aurzen

Aurzen is the entertainment technology brand that brings what matters into focus.

In a world filled with endless distractions, Aurzen stands out by focusing on what truly matters. Founded with a vision to create a world where important things are always in focus, we are dedicated to designing products that bring people closer together.

Our slogan, “Focus on the Good Stuff,” is more than just words; it’s a guiding principle that drives everything we do. We believe life’s most precious moments deserve to be experienced in their fullest, most immersive form. That’s why our products are crafted to deliver unparalleled immersion, versatility, and connection.

For more information, please visit aurzen.com.

Cooperation Contact

For inquiries regarding business collaborations or product reviews, please feel free to reach out to us via marketing@aurzen.com.

realme Unveils Its Ultra Clear Camera with AI, the realme 13 Pro Series, Pioneering a New Era in AI Imaging

BANGKOK, July 5, 2024 /PRNewswire/ — realme, the world’s fastest-growing smartphone brand, today unveiled its highly anticipated ultra clear camera with AI, the realme 13 Pro Series, at the realme AI Imaging Media Preview Event in Bangkok.

Themed “The Future is Here: AI is Revolutionizing Mobile Imaging”, the media event saw industry leaders and experts come together to explore the transformative impact of AI on mobile imaging technology. Guests included Sven-Olaf Steinke, General Manager of Certification at TÜV Rheinland Greater China, who presented TÜV Rheinland’s latest insights on the innovation of mobile photography, and Toshimitsu Kurosaka, Vice President of Sony Semiconductor Solutions (Shanghai) Limited, who announced a new collaboration between Sony and realme via video presentation.

Through the collaboration between realme and Sony, the realme 13 Pro Series will see the debut of Sony’s LYT-701 sensor, promising exciting advancements in imaging experiences further empowered by realme’s industry-leading AI Photography Architecture, HYPERIMAGE+.

Revolutionizing Mobile Photography with AI

“We stand at the cusp of a revolution in mobile photography,” said Francis Wong, Head of Product Marketing at realme. “For years, the smartphone industry has been competing in a race to outdo each other in terms of imaging hardware — megapixels, sensors sizes, and lens technology. While smartphones continue to provide users with increasing flexibility and control over their shots, advancements in optical solutions have reached a limit. The future is not about hardware alone. AI is the new battlefield where the future of mobile photography will be decided.”

Marking the latest achievement in its AI innovation, realme has developed HYPERIMAGE+, the industry’s first AI photography architecture, featuring a three-layer architecture that consists of flagship optics, on-device AI imaging algorithms, and cloud-based AI image editing.

As the base layer of HYPERIMAGE+, cutting-edge optics consisting of multiple lenses, periscope lenses, and large sensors, form the foundation for advanced photography solutions capable of capturing high-quality image. Building upon this, AI imaging algorithms and AI image editing further process image data to enhance the visual quality of photo and video content. The new comprehensive approach takes mobile photography to new heights, enabling users to enjoy ultra clear camera with AI from the convenience of their smartphone.

Reconstructing Portrait Aesthetics with the realme 13 Pro Series

Powered by the HYPERIMAGE+ architecture, the realme 13 Pro Series, positioned as the Ultra Clear Camera with AI, boasts first-class optics and cutting-edge AI capabilities that together promise to deliver an experience on par with professional DSLR cameras. The realme 13 Pro+ features a dual main camera system, a 50MP OIS main camera with the industry-first Sony LYT-701, and a 50MP periscope telephoto camera with the Sony LYT-600, supporting 3x optical zoom. The advanced system enables the phones to deliver exceptional image quality in a wide range of scenarios, from low-light settings to stunning portraits.

“This collaboration is about more than just technology, it’s about empowering everyone to capture and share their world in ways never before imagined,” said Toshimitsu Kurosaka, Vice President of Sony Semiconductor Solutions (Shanghai) Limited.

By bringing AI capabilities to image processing in the RAW domain, realme’s AI HyperRAW Algorithm significantly boosts image clarity and dynamic range to capture authentic light and shadow with true-to-life results. The realme 13 Pro Series also features a series of advanced functions, including AI Pure Bokeh, AI Natural Skin Tone, and AI Ultra Clarity, which set a new benchmark for portrait photography. With AI Pure Bokeh, the camera is able to accurately identify foreground, midground, and background elements in a scene, as well as the subject being photographed, which is then used to perform pixel-level segmentation of objects and apply targeted algorithmic optimizations and processing to creating realistic cinematic portraits in seconds. AI Natural Skin Tone can enhance the natural appearance of various skin tones using on-device AI processing, while the cloud-based AI image editing feature AI Ultra Clarity can significantly enhance low resolution photos to deliver stunning quality images that overcome the physical constraints of the underlying camera hardware.

Ahead of its upcoming launch, the realme 13 Pro+ has also received the High Resolution Camera Certification by international independent third-party testing, inspection, and certification organization, TÜV Rheinland certification.

“No matter how mobile imaging evolves, clarity will always be the foundation,” said Sven-Olaf Steinke, General Manager of Certification at TÜV Rheinland Greater China. “From capturing the subtle glow of dawn and the soft light of streetlamps, to shooting intense sunlight in nature, the realme 13 Pro+ ensures exceptional image clarity in virtually any lighting environment.”

Underscoring realme’s commitment to popularizing AI and empowering young users to capture their world in a whole new way, the realme 13 Pro Series is scheduled to launch in India soon. Further details will be announced at the official launch event in India.

About realme

realme is a global consumer technology company disrupting the smartphone market by making cutting-edge technologies more accessible. It provides a range of smartphones and lifestyle technology devices with premium specs, quality, and trend-setting designs to young consumers. Established by Sky Li in 2018, realme has become one of the top 5 smartphone players in 30 markets globally in just three years, and realme has entered multiple markets worldwide, including China and Southeast Asia, South Asia, Europe, the Middle East, Latin America, and Africa, and has a global user base of over 200 million. 2024 is the year of rebranding for realme with its new slogan, “Make it real.” Under the new brand spirit, realme will focus more on young users than before and bring real, clear, and tangible benefits to their lives. For more information, please visit www.realme.com.

Contact: realmepr@realme.com

EaseUS Partition Master V18.8 Released with FAT-exFAT Conversion and Dual-OS Clone

NEW YORK, July 4, 2024 /PRNewswire/ — EaseUS, the leading provider of disk management software, has just released an update to their popular disk partition manager software – EaseUS Partition Master 18.8. This update brings with it 3 highly-requested features: the ability to convert FAT file systems to exFAT without data loss, slave disk clone, and migrate dual-OS to another drive.

Key Features of FAT to exFAT Conversion

The FAT to exFAT conversion feature in EaseUS Partition Master 18.8 provides a time-saving solution and ensures the safety of your data during the conversion process, preventing any loss or corruption.

  • No data loss
  • Efficient conversion
  • No partition size limit

Key Features of Slave Disk Clone

With a high success rate, the slave disk clone feature in EaseUS Partition Master 18.8 ensures a seamless duplication process without any data loss.

  • High success rate
  • Beginners-friendly with timely prompts
  • Rich application scenarios

Key Features of Dual-OS Migration to Another Drive

The Dual-OS Migration to Another Drive feature in EaseUS Partition Master 18.8 allows for seamless migration with the added convenience of automatically booting from the destination drive.

  • One-click booting from the destination drive
  • Smooth migration without hiccups

From Make Tech Easier

“After testing the Pro version of EaseUS Partition Master, it becomes very clear that it is indeed a well-designed, one-stop disk partitioning solution with all of the features a non-techie Windows user would need to resize and manage their partitions.”

Pricing and Availability:

EaseUS Partition Master Free Edition is available here:
https://www.easeus.com/partition-manager/epm-free.html

EaseUS Partition Master Professional Edition is available at:
https://www.easeus.com/partition-manager/epm-pro.html

EaseUS Partition Master Enterprise Edition is available at:
https://www.easeus.com/partition-manager/epm-enterprise.html

About EaseUS Software:

The company provides professional IT solutions for home, education and SMB users, service providers as well as international corporations in data recovery, backup software, system optimization and partition manager on both Windows and Mac platforms. For Windows OS, its major products are Data Recovery Wizard, EaseUS Todo Backup, EaseUS Partition Master and EaseUS CleanGenius. For Mac OS, it has EaseUS Mac Data Recovery Wizard and CleanGenius.

“EaseUS” is registered trademark of CHENGDU Yiwo Tech Development Co., Ltd. All other trademarks acknowledged.

RuggON’s New Vehicle-Mounted PC Can Exchange Data From The South Pole!

The VORTEX Vehicle-Mounted Computer (VMC) is designed to connect to the Iridium® satellite network – the only network that covers 100% of the planet, including all of the north and south poles – for reliable connectivity anywhere on the planet. This VMC is made for extreme connectivity in extremely remote areas and harsh environments. 

TAIPEI, July 3, 2024 /PRNewswire/ — RuggON, a leading manufacturer of rugged computing solutions for harsh environments (part of Ubiqconn Technology, Inc.) today introduced the Iridium Connected™ VORTEX, a powerful ruggedized Vehicle-Mounted Computer (VMC) that provides truly global, reliable connectivity. With its special antenna and built-in satellite-communications module, the Vortex offers extreme connectivity (two-way data and message exchange) in extremely remote areas that are not covered by terrestrial signals like 5G and Wi-Fi.

RuggON's VORTEX Vehicle-Mounted Computer (VMC) is designed to connect to the Iridium® satellite network – the only network that covers 100% of the planet, including all of the north and south poles – for reliable connectivity anywhere on the planet.
RuggON’s VORTEX Vehicle-Mounted Computer (VMC) is designed to connect to the Iridium® satellite network – the only network that covers 100% of the planet, including all of the north and south poles – for reliable connectivity anywhere on the planet.

The Vortex is a compact, all-in-one VMC (with a 7″ screen) that is not only ruggedized for shocks and bad weather, but also fits snugly on the dashboard of any vehicle – for increased survivability in the worst kind of weather. The fact that the whole all-in-one system is only seven inches wide and fits on a vehicle’s dashboard, makes it perfect for providing powerful computing (13th Gen Intel® Core™ i5) and satcom connectivity to vehicle crews who have to operate in extremely remote areas and very bad weather.

RuggON’s rugged Iridium Connected Vortex VMC will be on display at RuggON’s trade-show booths over the coming months – including at MINExpo (Las Vegas, 24-26 September) and IMARC (Sydney 29-31 October). 

With its powerful processing and extreme connectivity, this rugged VMC is ideal for demanding industries like mining, maritime, aviation, government, industrials, energy (oil and gas), transportation, agriculture, exploration, etc. It is also an ideal solution for any scientist or explorer who wants a powerful VMC that can keep them connected when they venture out to the most remote corners of the planet, far beyond the reach of 5G towers.

“RuggON is proud to bring such a unique and versatile VMC to the market. If our users move out of range of 5G and WiFi services, they can still connect via Iridium’s global satellite network, which covers every corner of the planet, including the North and South Poles,” said Sean Lee, vice president of RuggON. “On top of that, the Vortex is ruggedized to withstand extreme temperatures, dust, rain, shocks, vibration, and more. It really offers extreme connectivity in extreme environments.”

RuggON’s Iridium Connected Vortex VMC – Overview:

The Vortex is a ruggedized VMC that is designed to thrive in extreme environments – for industries like Mining, Maritime, Aviation, Government, Industrials, Energy (Oil and Gas), Transportation, Agriculture, etc.

CPU:

13th Gen Intel® Core™ i5

OS:

Windows 11

RAM:

DDR5 up to 32G

Storage:

Up to 256G

Display:

7″ TFT LCD WSVGA (1024 x 600), 500 nits brightness

Communications:  

LEO (satcom), 5G / 4G/LTE, WiFi 7, GNSS, BT5.4, NFC

I / O:

RS232, USB2 Type C, CAN Bus, Ethernet, DI/DO

Durability:

IP65, MIL-STD-810H

Temp. Range:

-30°C to 55°C

Ruggon.com        Vehicle mount computer

RuggON's VORTEX Vehicle-Mounted Computer (VMC) is designed to connect to the Iridium® satellite network – the only network that covers 100% of the planet, including all of the north and south poles – for reliable connectivity anywhere on the planet.
RuggON’s VORTEX Vehicle-Mounted Computer (VMC) is designed to connect to the Iridium® satellite network – the only network that covers 100% of the planet, including all of the north and south poles – for reliable connectivity anywhere on the planet.

Source: Ubiqconn Technology (USA) Inc.