Play for Dream Technologies, a China-based company established in 2020 and specializing in spatial computing solutions, has announced its expansion into the Asia Pacific (APAC) region. Play for Dream Technologies is looking to be at the forefront of the burgeoning spatial computing scene in the region with this move. The company’s APAC launch coincides with the introduction of the Play for Dream MR, the world’s first Android-based spatial computer, in Singapore.
Play for Dream Technologies focuses on developing spatial computing solutions. Spatial computing merges the physical and digital worlds, allowing users to interact with 3D objects in their environment, attend virtual meetings in customized spaces, or learn through interactive simulations. This innovative technology has the potential to revolutionize various sectors, including education, design, engineering, and entertainment.
In its expansion plans, Play for Dream has chosen Singapore as the launchpad for its APAC operations. According to CEO and Founder, Huang Feng during the press conference, Singapore’s robust infrastructure, focus on digitalization, and strong support for innovation make it an ideal environment for Play for Dream Technologies’ home in the region. The move to base its regional marketing operations in Singapore is undertaken with the vision of positioning the company as one of the key players in the spatial computing space. It is expected that this arena will garner expanded interest as the world moves towards a more digital one with key technologies like 5G connectivity driving its growth and usage scenarios.
Coinciding with its APAC debut, Play for Dream is launching the Play for Dream MR in Singapore. This innovative device sets itself apart from other spatial computing devices by leveraging the familiarity and extensive app ecosystem of the Android operating system. This opens doors to a wider range of developers and creators, fostering the development of a diverse range of spatial computing applications. Additionally, the MR prioritizes user experience by incorporating an improved cooling system and extended battery life, ensuring comfort during extended use in virtual and augmented environments. Furthermore, its open architecture allows for customization and integration with various tools, making it an ideal platform for pushing the boundaries of spatial computing.
Play for Dream’s expansion plans extend beyond Singapore. The company intends to enter other major APAC markets starting October 2024 with Malaysia. This will be followed by other markets such as Philippines, Thailand and Vietnam in 2025. These expansion plans also coincide will the availability of the Play for Dream MR in these markets.
Play for Dream Technologies entry into the Asia Pacific market with the launch of the Play for Dream MR in Singapore is a major step when it comes to spatial computing space. The company is looking to drive growth through creating accessible spatial computing products. More significantly, it’s developing these ambitions on a relatively open platform with a focus on collaborating with key partners like BOE, Qualcomm, IMAX, Xperi and more. What’s more, these collaborations extend beyond just creating its devices and into expanding content and accessibility of spatial computing technologies.
