AI is the theme of the year when it comes to tech. Hot off the bevvy of announcements from COMPUTEX 2024, AI makes its Apple debut with ‘Apple Intelligence’. The WWDC 2024 keynote saw a swathe of new software across the board from iOS18 to MacOS Sequoia. However, Apple’s take on artificial intelligence integration was one thing in all the updates.

This new initiative focuses on leveraging on-device and cloud-based intelligence to enhance user experience in various aspects, from streamlined tasks to more personalized interactions. A key highlight is the integration of ChatGPT, OpenAI’s large language model, which promises to significantly improve Siri’s capabilities.

A New Siri Experience Powered by GPT-4o

Let’s talk about the OpenAI-sized elephant in the room. One of the most anticipated features within Apple Intelligence is the integration of ChatGPT. With GPT-4o having been recently announced, the technology is designed – now more than ever – to understand and respond to natural language in a more comprehensive and nuanced way.

With ChatGPT on board, Siri is poised for a major evolution. Users can expect more natural and engaging conversations, with Siri able to follow complex requests, answer follow-up questions within context, and even generate different creative text formats like poems, code, scripts, musical pieces, and emails. It will also allow Siri more contextual actions within apps.

Users can expect a more natural and intuitive user experience, with Siri now capable of:

• Understanding complex requests: Gone are the days of meticulously crafted phrases to elicit a response from Siri. ChatGPT empowers Siri to comprehend the nuances of natural language, allowing users to ask questions and make requests in a more conversational style.
• Following up within context: Frustrations with disjointed conversations are a thing of the past. ChatGPT enables Siri to follow the flow of a conversation, referencing previous questions and requests to provide relevant and connected responses.
• Generating creative text formats: Need a poem for a loved one or a script for a home video? Look no further than the AI-powered Siri. ChatGPT unlocks the potential for Siri to generate different creative text formats, catering to various needs and situations.

This integration is expected to be available in beta form with the upcoming iOS 18 release. However, some reports suggest these features may remain in beta even after the official iOS 18 launch, allowing Apple to gather user feedback and refine the technology before a full rollout.

It’s Not Just Siri. Apple Intelligence is Everywhere.

Apple Intelligence isn’t only making its debut with Siri. It will be integrated into a bevvy of features that will be available across all of Apple’s products. Here’s a closer look at how ChatGPT is expected to influence different aspects of Apple products:

• Effortless Photo and Video Management: The drudgery of editing photos and videos might soon become a relic of the past. Apple Intelligence, powered by ChatGPT, will analyze user photos and videos, automatically suggesting edits, filters, and effects. This intelligent assistant can recommend optimal edits based on factors like lighting, composition, and content, saving users valuable time and even sparking creative inspiration.
• Personalized Health and Wellness Insights: The Apple Watch and Health app are poised to benefit significantly from AI integration with ChatGPT. Sleep tracking and activity monitoring functionalities are expected to become more accurate, with AI providing personalized insights that go beyond basic data collection. Imagine receiving actionable recommendations based on your sleep patterns or activity levels, empowering you to make informed decisions regarding your overall health and well-being.
• Smarter Notifications, Streamlined Workflow: Imagine receiving notifications only when they are truly relevant and actionable. ChatGPT, integrated with Apple Intelligence, could analyze user habits and preferences, filtering out unimportant notifications and prioritizing the ones that require immediate attention. This intelligent system can even anticipate your needs, suggesting actions before you ask. For instance, imagine Siri suggesting you adjust your thermostat upon arriving home or reminding you of an upcoming meeting with relevant context.

Apple has emphasized its commitment to user privacy with Apple Intelligence. The company claims that all AI processing will prioritize on-device computation whenever possible. This minimizes the amount of data sent to the cloud, potentially reducing privacy concerns. Additionally, Apple assures users that their data will be anonymized and used only to improve their experience with Apple products and services.

While Apple Intelligence promises exciting possibilities, some experts caution about potential limitations. Since some features will rely on cloud-based processing, concerns regarding internet connectivity and potential latency issues remain. Additionally, the long-term impact of AI on user privacy requires ongoing scrutiny and transparency from Apple.