The state of apps on tablets and foldables on Android has left users with a lot to be desired. That said, with Android 12L and the upcoming Android 14, these app experiences are becoming easier to optimize. In fact, it wouldn’t be to farfetched to say that they’ve been one of – if not the main – focus of Google’s Android. One of the pioneering heroes of these experiences has been Samsung with their Galaxy Z series.
Samsung has been actively app optimization globally hand in hand with Google. It’s no different in Malaysia. Over the past few years, they have been actively collaborating with partners from various industries to create new and optimized app experiences when it comes to foldables – in particular for the Galaxy Z Flip and Galaxy Z Fold smartphones.
Samsung and their pioneering cohort of partners showcased their apps and experiences for the first time this week. These partners include one of Malaysia’s banks, Ambank, global convenience store chain, FamilyMart, Malaysian telecommunications company, Maxis, Malaysian payment platform, Pay4U and Malaysian Coffee chain, ZUS Coffee. These partners have been developing and optimizing their app experiences in partnership with Samsung and Google.
Each of these apps take advantage of the unique form factors of the Galaxy Z Flip and Galaxy Z Fold as well as the additional display real estate on the latter. Each experience advances the customer and user experience of the apps allowing these partners to deliver more meaningful for users and catered uniquely to the Malaysian public. These new, optimized apps are rolling out to the Google Play and Samsung Galaxy Stores.
It’s worth noting that these apps are just the beginning of Samsung’s efforts in Malaysia. The company has already begun working with new partners such as Malaysian cinema chains, Golden Screen Cinemas and TGV Cinemas; Gigi Coffee and Zapp. These partners are expecting to roll their optimized apps in the second half of 2023. They are open to working with even more partners. In the words of Luke Au, Head of Product Marketing, Mobile experience at Samsung Malaysia, “We are passionate about making mobile innovation relevant to consumers… We invite local organisations to be part of this industry collaboration and deliver better experiences to their customers.”
In addition, the company also announced an upcoming hackathon catered for students of local universities and institutions of higher learning to develop new, unique experiences for foldable devices. Stay tuned to techENT as we will share more details on the hackathon as they become available.
