AirAsia’s “super-app” has been a work in progress for a while now. The app has launched several services, including ride-sharing, travel bookings and food delivery. In fact, the app leveraged its budget airline to deliver local delicacies like Penang’s famous Char Kueh Teow on specific days to users who pre-order. However, it looks like AirAsia isn’t going to be staying in food delivery for long – well, not independently.
Airasia and Foodpanda will complement each other’s services in a ground-breaking partnership agreement. AirAsia will leverage Foodpanda’s extensive grocery and food delivery network and riders for food delivery while Foodpanda will offer ride-sharing services via Airasia Ride’s growing fleet of drivers. The partnership will come into effect from 30th May 2023.
The partnership will essentially see AirAsia throw in the towel when it comes to food delivery. From what we can see, the apps will not be intricately linked, instead, they will prompt users to head over to the other app. For now, this is being done with a prominent banner on Foodpanda’s home screen while on the AirAsia Superapp, the banner appears on the “food” section of the app.
That said, the partnership expands the services offered by Foodpanda, one of the biggest food and grocery delivery apps in Malaysia. With the partnership kicking into gear, AirAsia’s food services will be transitioning to a dine-in model. No information just yet on whether AirAsia’s unique food delivery services and options will transition in the partnership, but it does seem like the food services on the superapp are winding down.
Both Foodpanda and Airasia will be sharing more information on their socials as they kick into gear. You can follow them @airasiasuperapp and @foodpandamy.
