CES 2023 is upon us early in January of 2023, there is no surprises there. The show is also a place where you can find the latest and greatest from all sorts of electronics manufacturer, a sort of showcase of what end users like us can expect to see throughout the entire year. It is not uncommon to see new smartphone concepts, new laptop concepts, and even new ways to experience technology in the show. While it is happening early in the year, you can expect manufacturers to bring their big guns to the show. One of those manufacturers you can be excited about is Samsung.
Samsung is in a rather unique position in the world. It is a technology giant that is involved and participates in many industries. If you have not known yet, Samsung has rather unique role in the military equipment industry as well. What they are most known for today is their unique approach to smartphones with their folding flexible displays. But according to the latest editorial you can find in their newsroom, written by their current CEO, JH Han, that is not all they want to be known for.
It is no secret that Samsung, very much like Apple, wants to build an ecosystem for themselves. At some point, it looked like their ecosystem, known as the Galaxy ecosystem, built around the smartphone experience is going to take over and pivot the South Korean giant away from Google’s complete ecosystem. Now, they seemed to have turned things around a little and embrace Google a little bit more, save for a few things.
Samsung’s Galaxy ecosystem is not technically a failure though. It has evolved a little bit more instead. It has developed into something they call the SmartThings ecosystem.
SmartThings – The Heart of it All
SmartThings, in a lot of sense, has always been there. It is not a replacement to the Galaxy ecosystem; it is a big part of it. It has a lot more potential in the smart home space than you think though. For 2023 then, instead of focusing on the smartphone side of things, Samsung plans to bring more IoT products and expand on SmartThings, which could be more exciting than it sounds.
According to the published editorial, Samsung is working with more partners this time for SmartThings. That can only mean that Samsung is expanding its compatibility and ability to more than just Samsung products. They are integrating AI implementations into SmartThings too, which is not entirely unheard of, but just means that their SmartThings products can just be smarter and more intuitive to work with over time than before. Where this will sit between the Apple Home and Google Home IoT framework, only time can tell.
The focus is not to just make the SmartThings ecosystem smarter and more readily available for users, but to also make it more sustainable than ever before. In a way, Samsung wants to make SmartThings the center of your eco-friendly practices. That also means that Samsung will be committed to creating more energy efficient products and more environmentally conscious packaging decisions.
We mentioned earlier that Samsung is in rather unique position in the world. They are in all sorts of sectors and are rather successful in all the industries it has participated in. They make some of the world’s most popular Television, they are the world’s leader in terms of display technology, they are a leader in the world of smartphones in both popularity and innovation, they make very compelling and very clever home appliances. They are in the perfect position to introduce a whole host of products and solutions that can talk to each other and integrate them seamlessly into your lives.
From the published editorial, we think that we can be excited for Samsung in 2023. You can expect Samsung to shift its focus a little in 2023. Of course, that does not mean that you will not see the usual Samsung Galaxy S and Galaxy Z flagship smartphones being released and pushing smartphone technology to the limits. But you can expect Samsung to shift gears when it comes to their home appliances. For CES 2023 at least, we think that Samsung will focus more on smart home appliances or even announcing new partners to their SmartThings ecosystem. We can only wait and see.
