Quite recently Google has updated their Play Store policy and practices to start removing apps that has been sitting idle without updates. When they say remove though, it will still sit in the database, but will not appear to users while users who are already using the app will still get access to the apps. It is a good way, in our opinions, to clean up their app databases while giving users the flexibility to choose the apps they use on their devices.
It seems like Apple wants to also do the same, except they are making the implementation more immediate in nature. This was not an announcement from Apple really, just a social media posting captured by The Verge mentioning an email received from Apple. The email is for an independent developer for a free game sitting in the Apple App Store. The email pointed out that the app has not been updated for over two years and Apple will remove the app from the App Store if the app is not updated in the next 30 days.
That is not the only developer to receive a warning email from Apple though. From The Verge’s coverage, it seems like there are more than just a few developers that received an email just because they have not updated their app for two years or so. To be fair, there is a good reason why Apple wants to ensure that apps featured on their App Store is up to date. The way Apple has been implementing it though, is a little odd.
Apple and Google, both largest app ecosystem platforms in the world, work very hard to keep their marketplaces as safe as they can be. The update security features all the time, and within their updates, they would require developers to also comply to their newer guidelines set within their updates. Understandably, most of the updates would require developers to patch their apps to match the guidelines set by both Google and Apple, in the name of protecting their users too. In that case it can be understandable for both Google and Apple to start enforcing a stricter “outdated” regulation for their app stores.
This is not technically the first time that Apple removes apps from their App Store. They had a similar exercise back in 2016 where they removed apps that has been sitting without updates for over two years in the App Store giving developers only 30 days to submit an update for the App Store. While the practice seems to have gone on for a while, Apple has made no attempts in reporting or documenting their attempts so far other than the emails sent to developers. There are currently no clear guidelines as well on what Apple considers to be “outdated” in their App Store.
As we mentioned, Google is sort of doing the same thing; they are trying to ensure that their developers keep their apps up to date to meet the security requirements set by Google. Google is giving developers until the end of October 2022 to at least submit an update for their apps. Google will also grant six-month extension requests if developers cannot meet the deadline.