Shopee is expanding its offering to include food delivery in Malaysia. The popular e-commerce platform is bringing food delivery into its fold in stages starting with the Klang Valley on September 24 2021. ShopeeFood will allow more than 8 million Malaysians located in the Klang Valley to access their favourite food outlets via the Shopee App.
The service will launch with restaurants like Starbucks, A&W, BurgerKing, Nando’s as well as a number of local food stalls. As part of the launch of ShopeeFood, the company is giving users free delivery with no minimum spend as well as discount vouchers worth up to MYR8. Users will also be able to take advantage MYR10 meals which will be on offer in limited quantities from 24 to 28 September 2021. Shopee will be announcing more ShopeeFood deals on its Instagram throughout the launch.
Users will be able to access the ShopeeFood service via the Shopee App. The new service will appear as an icon on the main page of the Shopee App. Once inside, they will be able to order their food items from outlets in their vicinity. The interface should be familiar to anyone who uses other delivery apps like GrabFood and Foodpanda.
The announcement of ShopeeFood comes together with the platforms build-up to their upcoming 10.10 Brands Festival Day. The October iteration of their monthly sales campaign will see the platform offering even more discounts with their multiple brand partners. Users will also be able to win a Toyota Vios in their Tap and Win contest. As usual, Shopee will be offering Free Shipping Vouchers with a minimum spend of MYR10 and 50% off Big Brand Discounts.
Shopee will also be hosting a number of televised events on channels like Astro Ria, TV3 and its own Shopee Live platform during the sale period. The company has also introduced local celebrity and actor, Alif Satar, as the first of their Malaysian brand Ambassadors.
