Ads can be a pain especially when they interrupt your content. Of course, this was undoubtedly one of the reasons behind the introduction of YouTube Premium. The service launched in Malaysia a few years back but it looks like YouTube might be making that ad-free experience a little more accessible with a lower-priced tier.
YouTube Premium Lite, as the new tier is called, seems to be a scaled-back version of YouTube Premium. The Premium Lite plan does away with a lot of the added features you get with YouTube Premium. “Scaled back” back be a little bit of an understatement. The Premium Lite plan does one thing and one thing only – remove ads.
The plan has been seen in certain countries in Europe. It was initially reported by a user on ResetEra. YouTube has since confirmed the plan in a statement to TheVerge in which the company. The plan is currently available “In Nordics and Benelux (except Iceland)” and “costs €6.99/month (or local equivalent per month)”.
Keep in mind that YouTube Premium also brings along features such as background play, access to YouTube Music in addition to ad-free playback. Subscribers are also able to access YouTube Premium content which includes originals and exclusive Premium only events. Most recently, YouTube Premium subscribers were invited to a post-premiere party with Andy Grammer following the release of his latest single “Lease on Life”. YouTube Premium costs €11.99 a month in Europe and is available for MYR17.90 a month in Malaysia.
There’s no word just yet on whether the new YouTube Premium Lite plan will be rolling out to other regions. However, based on the pricing in Europe, we expect that pricing in Malaysia will be about MYR10.90 to MYR11.90 if it rolls out in Malaysia.
