Thirsty for Justin Bieber new song? Still looking for where to hear it? Snapchat has just launched a new feature called “Sounds”. They are launching the new feature with a collaboration with Justin Beiber featuring an exclusive track from his new album. Beliebers everywhere are undoubtedly celebrating the shocking revelation. For now, Snapchat is the only platform to hear the vocals for his new songs “lonely” featuring Benny Blanco before it is available on October 16, 2020 at 12pm.
The music can be added to Snaps either pre- or post-capture, then shared without any limitations. You can post it to your Story or share directly with friends, as you choose. At launch, the Snapchat music catalog offers “millions” of licensed songs from Snap’s music industry partners, the company says.
When users receive a Snap with Sounds, they can then swipe up to view the album art, the song title and the name of the artist. There’s also a “Play This Song” link that lets you listen to the full song on your preferred streaming platform, including Spotify, Apple Music and SoundCloud. Snapchat is also testing out recording with your own covers with “Sounds” which should be rolling out in the coming months. The move to introduce a music feature is meant to counter the growing threat of ByteDance owned, TikTok app, which has popularized short-form video sharing with posts set to music from a large catalog.
According to a research, In the U.S., Snapchat now reaches 90% of all 13 to 24-year-olds, which the company notes is more than Facebook, Instagram and Messenger combined. It also reaches 75% of all 13 to 34-year-olds and, on average, more than 4 billion Snaps are created every day.
