People tell me that smartphones are getting boring. No one truly innovates anymore. Hardly anything is that exciting anymore. Most smartphones launched these days are minor upgrades from the previous generation of devices. They offer nearly nothing special, or nothing new that we have not seen before.
In that sense, nothing really excites us anymore. That is true until 2020 hits us. No, it is not the pandemic that changed anything. Tech has taken a step toward the right direction somehow in 2020. We see a very interesting Samsung Galaxy Note20 that is a true creator powerhouse. We see Sony launching their super powerful Xperia smartphone, and their highly acclaimed noise cancelling headphone – the WH-1000XM4. They even launched the Sony PlayStation 5, coming end of this year 2020. Apple already wowed the world over too with the introduction of the iPad Air, which is also a sign of what is to come yesterday (this early morning, rather).
Welcome to what we think is the most exciting Apple iPhone yet. Nay, welcome to the most exciting smartphone of 2020 yet. Welcome to the Apple iPhone 12 and Apple iPhone 12 Pro line-up.
They kickstart the presentation of Apple’s highly anticipated iPhone for 2020/2021 with 5G. They say that all the iPhones from this point on will receive the 5G treatment, and 5G ready. Malaysia’s Maxis has already confirmed they are taking on 5G with the Apple iPhone and the Apple iPhone 12 series is compatible.
But it gets better from there. We are going to butcher the presentation flow a little bit and start with what is important to us. Bear with us, as we start from the inside out.
The Apple iPhone 12 & iPhone 12 Mini
The Apple iPhone 12 is not just 5G capable because they have a new antenna. They have, in their own words, optimised the antenna placement for the best all-round reception, by the way. The 5G capability is also embedded in their new chip, the A14 Bionic.
If you find that the name of the A14 Bionic chip sounds familiar, you are right. It is the same powerful 5nm chip that powers the Apple iPad Air. It is the same chip that Apple says can make quick work of 4K videos. Now, it is powering a small smartphone in your palms.
Apple says that this is their most powerful chip yet. We believe them. We also know that this is the most advanced System on a chip (SoC) in the world so far. Until we see Qualcomm and Samsung, or even HUAWEI pushing their boundaries again, we maintain that Apple’s A14 Bionic is the world’s most advanced smartphone SoC to date.
As mentioned in the Apple iPad Air release, the A14 Bionic is a 5nm chip. That means it packs about 11.8 billion transistors spread across 6 CPU cores. There are 4 GPU cores to enable PC class gaming experience in your handheld multifunction device (according to Apple). There are also various machine learning (ML) and artificial intelligence (AI) optimisations going on here. That also means things like SIRI can fully take advantage on being a better personal assistant on your smartphone.
As usual, they did not mention the size of the RAM that comes with the device. All we need to know from Apple is that it is “enough”. You get up to 256GB in storage, which is actually more than decent. If you need more storage, Apple has the iCloud anyway. If not, just transfer your photos out to your PC or an external hard drive. We would like the MicroSD card format to be accepted on an iPhone, but we also accept that we may never see that day. Still, 256GB is ample space.
They omitted the battery information as well. We suspect that is also because there is no major improvement in battery life with the Apple iPhone 12. In that sense we also expect the Apple iPhone 12 to come with about the same battery size as the older Apple iPhone 11. Hopefully it gets the same battery life too.
All this is wrapped with an aluminium shell that holds together a ceramic piece on the front and a glass back of the device. They call the ceramic shells the “Ceramic Shield”. This is not the first time a smartphone works with ceramics. Xiaomi has done if before with their previous flagships. This is the first time though that a smartphone manufacturer has replaced the front with a ceramic material, instead of the usual Corning Gorilla Glass.
They say that ceramic is more durable than the glass. It is supposed to be more resistant to scratches and less likely to break or shatter when impacted. Somehow, you can make it thinner than glass too. It is also a more premium material though, means more expensive smartphones. The Apple iPhone is expensive enough though.
Under the display at the front of the device is an OLED display with double the resolution of the previous iPhone 11. That is an OLED Super Retina XDR retina 6.1-inch display with 2,532 by 1,170 pixels to create an immersive 460 pixel per inch (ppi) experience. Apple say that the display is Dolby Vision certified too, meaning HDR10 compatibility. No 120Hz or 90Hz refresh rate here, which is a little bit disappointing, but understandable. The display can display up to 1200nits though, a plus point for outdoor use cases. Of course, there is the regular notch on top.
Move to the back and what you find is a very familiar Apple logo design with plain glass. There are new colours for 2020. There are now five funky colours to choose from including green, red, and blue colour variants. But that is not all the things that you get on the iPhone 12.
You still get the familiar looking camera arrangement too with the Apple iPhone 12. Instead of three cameras, the regular iPhone get two cameras. Both feature 12-Megapixel sensors. The main wide camera features 7-elements of glass to ensure stelar photo quality and to take advantage of the new larger sensor in the Apple iPhone 12. It is faster too at f/1.6 aperture. This also means that the device should perform better in low-light conditions. The new 7-element glass also allows 27% more light to hit the sensor, so that should help too. The other 12-megapixel sensor is lodged under an ultra-wide lens for breathtaking landscape shots.
Under that pretty looking glass back though is a new format of wireless charger. It is now 15W capable. But on top of that, it is now magnetic. We are annoyed with most wireless chargers because we cannot seem to find the right spot to lay our device. That also means that your device hardly charges when you lay your device on a wireless charger unless you make extra adjustments. Not on the iPhone 12.
The magnets surrounding the wireless charging coil ensures that compatible wireless chargers will immediately pick up contact and charge the device. Even when you lift the device, the charger is still attached to it, means you do not have to reposition your device every time you pick up your phone. But it still works with compatible Qi chargers, only with about half the efficiency. But more than that, the magnetic mechanism they call ‘MagSafe’ gives a world of possibility in terms of modular accessorising. You can detach and attach a wallet at any given time. You can attach cool looking trinkets at the back of your device to personalise your smartphone. Heck, you can even attach extra lens modifiers made for the iPhone if they bothered to make one.
Then there is the iPhone 12 Mini, a smaller, more compact version of the Apple iPhone 12. That is the thing though. Smaller does not mean less power here. The iPhone 12 Mini is everything that the Apple iPhone 12 is, but way smaller.
They pack everything in a body that shrink wraps itself around a 5.4-inch OLED display with 2,340 by 1,080 (Full HD+) pixel to give you 476 ppi. That is a higher ppi than the iPhone 12 itself. Of course, you get a slightly smaller battery pack too, though they have not mentioned the size. Of course, with smaller battery pack, battery life is a little shorter.
You still get MagSafe, you still get the A14 Bionic chip, you even get the same colours. All of that in a more compact body. Of course, cheaper price too; US$ 100 cheaper than the full-sized iPhone 12.
Apple iPhone 12 Pro & iPhone 12 Pro Max
The main star of the show is the Apple iPhone 12 Pro and the Apple iPhone 12 Pro Max. These are the most powerful iPhone you can get for your money today. These are the culmination of Apple’s 2020 launches.
For starters, again, we are going inside out; the smartphone comes with Apple’s latest A14 Bionic SoC. We have pointed out the power of the A14 Bionic and out views on it earlier, so we are not going to elaborate. But it does sound like a huge generational leap compared to the previous generation Apple A13 Bionic chip.
You can opt for the same great display size at 6.1-inch or even bigger at 6.7-inch (Max) with the Apple iPhone. Bigger is definitely better here, with the Apple iPhone 12 Pro Max. Instead of the regular 2,532 by 1,170 pixels on the display, you get 2,778 by 1,284 pixels on the 6.7-inch OLED Super Retina XDR display.
Like the regular iPhone 12, it has HDR capability as well of course. It also has Dolby Vision certification with it of course. They are also even more premium than before. With glossy metal sides.
Why do you want to get the iPhone 12 Pro over the regular iPhone? It has two extra camera sensors. Well, that is not exactly the reason why you pay a premium over the regular smartphone.
The Apple iPhone 12 Pro really banks on the camera this time. You can still record 4K videos, like the iPhones before it. But it is also more powerful in the sense that they have shifted the whole image stabilisation platform to the sensor instead of the lens. The result of that is even steadier videos with less heft on the lens.
The details is helped by an extra sensor they also put on the Apple iPad though. They managed to shoehorn a LiDAR sensor to the back of the device. That also means that the Apple iPhone camera benefits from LiDAR 3D scanning the room or subject. The better understanding of the environment allows the Apple iPhone to add more lighting and texture detail to their photos. Apple also added something they call ProRAW mode into their camera app. That is Apple’s own RAW formatting mode that uses the camera and the LiDAR sensor to create even more detailed photos with flexibility like you never seen in a smartphone.
All these RAW photos and 4K videos can be edited internally thanks to Apple’s A14 Bionic chip. But 4K is not enough sometimes. So the Apple iPhone 12 Pro’s capable camera can shoot in HDR at 10-bit, benefiting from 700 million colours to create an almost true to life video. Dolby Vision certification on the camera means that this can really replace your expensive rig.
Price and Availability
The Apple iPhone 12 and Apple iPhone 12 Mini will be available in 64GB, 128GB, and 256GB variants. As mentioned, they come in five colours – blue, green, black, white, and (PRODUCT) RED. Prices start from US$ 799 (MYR 3,899*) and US$ 699 (MYR 3,399*) respectively. Pre-orders starts from 16th October 2020 onward to the 23rd of October 2020 for the Apple iPhone 12. The Apple iPhone 12 Mini will be available a little later with pre-orders starting on the 6th November 2020 to the 13th November 2020 (availability date). The global availability of the Apple iPhone 12 is reported to be on the 30th October 2020.
The Apple iPhone 12 Pro and iPhone 12 Pro Max will be available in 128GB, 256GB, and 512GB flavours. You get to choose between graphite, silver, gold, and pacific blue premium colour finishes for the Apple iPhone 12 Pro and iPhone 12 Pro max. Prices start from US$ 999 (MYR 4,899) and US$ 1,099 (MYR 5,299) respectively. Pre-orders for the Apple iPhone 12 Pro start from the 16th October 2020 to the 23rd October 2020, same as the Apple iPhone 12. The iPhone 12 Pro Max will be available for pre-order from the 6th November 2020 onward to the 13th November 2020 (availability date). The Apple iPhone Pro will be available in stores from the 30th November 2020 onward.
Alongside the pre-order of the Apple iPhone 12 Mini and the Apple iPhone 12 Pro Max, most of the newly launched accessories will also be available on the 6th November 2020. The MagSafe Duo Charger and Leather Sleeve for the iPhone 12 series will be available later though. You also want to keep in mind that the new Apple iPhone 12, iPhone 12 Mini, iPhone 12 Pro, and iPhone 12 Pro Max will only come with a USB Type-C to Lightning cable and nothing else inside the box.
You would need to buy a separate charging brick or use an existing one that you already have. Your regular Apple charging brick will not take on the USB Type-C cable too, so to take advantage of that, you need a separate brick from Apple. You do not get the usual bundled earphone too, so you might want to consider getting a Bluetooth earphone for yourself too or use the one you already have. On the bright side, the box is half the size from before.
*Confirmed Malaysia prices based on Apple MY website
