Vivo is that one smartphone brand that is not shy in introducing new and funky features in a smartphone. This is especially true with it comes to camera placements on a smartphone. They introduced the world to the idea of a deca-core smartphone. They were also the first to hide their front facing camera in a pop-up mechanism that appears only when you need it. This year, Vivo Apex spearheads the under-display selfie camera era. Today, Vivo is taking the spotlight once more with a novel smartphone camera that is not even on the smartphone.
The new concept device from Vivo comes with a front camera that they call IFEA. It is a camera front facing camera that can be detached from the body of the device. For all intents and purposes, it is still a regular pop-up front-facing selfie camera. It just happens to be removable once it has popped out and has been activated. Once detached, the camera module is supposedly voice activated. This modular design from the Chinese company has won the Red Dot Design Award.
It does sound like a very interesting feature, this pop-up detachable thing. This new IFEA smartphone design aims to provide consumers with a new photography system and experience which is totally different from what usually offered by a smartphone. It integrates enhanced users-friendly shooting features anytime and anywhere.
Beside, there is another one on the Red Dot website that shows the display and the back of Vivo phone. The screen is seamless, without notches or punch holes. The back features a dedicated main camera as well to suggest that the detachable stuff is only for the front camera.
Vivo also stated that the IFEA module will come with multiple accessories and support mechanisms with different modes to increase the stability and storage of the device. Some accessories were also shown such as a magnetic attachment, clips for wrists and a collar mount for dogs, to make better use of the removable camera.
It’s unclear how Vivo plans to use this modular camera design. So far, the device is just in its concept phase and there are no clear intentions from Vivo themselves to make the device commercially available. Stay tuned though, we are keeping our ears close to the ground, just in case Vivo changes their mind.
Source: Android Central
