Just a few days ago we see BMW launching their BMW X5 xDrive45 M Sport. In that launch they also launched an AR app that allows you to view the car in person via your smartphone. There is something lacking though, you do not get to get into the car.
There is another site that gives you a tour around the car though. They are also giving you a tour inside the car. You can also view other cars, not just a BMW. Welcome to the normal.
The site in reference is WapCar. The function is newly launched though so there are limited resources for now. Still, this is a sign of a new coming of age in the automotive industry.
Sure, you could go to any car manufacturer’s site to customise your car options and see the results of the customisation on a virtual image platform on the website. Technically what you are seeing here is not technically new technology. But you are probably looking at a revolution of an industry in Malaysia.
Customising your vehicle before you buy them is nothing new. You would want to buy a car that you want in specs and equipment list that you want, very normal. Usually, you would go to a showroom to look at the cars, get a feel, get a quotation, decide on what you need in the car, and buy them. Either that, or go to a car show, or exhibition held by showrooms or brands (there is one upcoming one by NAZA, by the way). That is the general norm in Malaysia. Customising cars on websites in Malaysia then, is not very common.
Since the COVID-19 crisis hits globally though, things have changed. We go out less, we are a bit more paranoid with people, we try to not crowd a place, and we also try to avoid contact with other people not in our bubble or even public objects that could be a bridge between you and other people. So, how do we buy things now?
The ‘new normal’ as they call it, sees a big boom in the digital space. Again, they are not technically new technology. Things like Shopee, Lazada, GrabFood, MyGroser, Tesco Online, Lalamove, GrabExpress, FoodPanda, GoGet, and such have existed forever (well; not forever, just for very long time). Thanks to the fact that you do not have to go out to get your food, your shopping, and your groceries done though, these platforms have thrived and we have grown to rely on them more than ever. Online shopping has become a norm.
Obviously, some people start thinking; “why does this new normal have to be limited to regular online shopping, delivery, and food services”? They do not. Lazada kicked off the market first with putting Volkswagen and Hyundai on their platform to sell cars, actual cars like the Volkswagen Polo and Hyundai i30. They also innovated a little more with purchasing properties when they partnered with Mah Sing Group. So, why not more of these? Especially with cars.
There is a problem though. Malaysians are not used to looking at cars virtually online. They like to walk around the cars, touch them, feel them, sit in them. We cannot do that now, can we? So online showrooms are the way to go. That way you get to do a ‘walkaround’ and ‘sit in’. The only thing you cannot do is test drive it or hear its engine note. We are pretty sure that the showrooms will not find it to be a problem to arrange for a test drive for you if you do give in a call though. We are certain too that they will follow procedure to properly sanitise the car and wear a mask beside you. You can request that too; no harm in asking.
So back to virtual showrooms then. WapCar currently has only a few cars in their VR showroom. If you go to their website, you can browse through their catalogue of endless listings that even includes the likes of Bentley, Ferrari, and even McLaren (nope, no VR just yet, we would be excited for that though). As long as you see ‘VR’ pasted on the thumbnail, you can virtually ‘walkaround’ the car at least. There are even fewer cars with VR interior for now. They are slowly rolling out the feature to as many cars they can get their hands on though.
WapCar as a platform does show us what is possible in the new normal. It also shows a sort of alternative for Malaysia’s automotive industry future. Maybe we do not need a physical showroom that takes up huge spaces with not that many things put into it. Maybe all we need is a PC display to show us what we might get in the car. Better yet, maybe all we need is a VR Goggle to see what the car might look like on our driveway, or parking lot.
Source: WapCar Source: WapCar
What about the showrooms? Why not just have these businesses set up online entirely? That may not seem to be such a bad idea, no? Maybe that also might make your car purchases a little bit more special since you really have to be patient. Who knows, it could be like unboxing your smartphone for the first time, or unwrapping your Christmas gift.
