The digital marketplace in South East Asia is quite a crowded space. In Malaysia itself at least, we have Lazada, Shopee, Lelong, Mudah, and LamboPlace. Now, we have Vettons.
Launched on 7th July 2020, the platform looks to change the whole e-commerce environment in Malaysia. Yes, this is the new e-commerce platform that has been teased on social media. This is the e-commerce platform that is going to “revolutionise” online shopping in Malaysia.
Vettons is purely app based, so good luck scrolling through their web store like traditional e-marketplaces. The website will direct you to a download link on Google Play and App Store. Still, it is available for free on both platforms.
A new online marketplace is always a welcome addition in Malaysia though. Still, this is not like any other e-commerce sites like any other though. It is supposed to be cleverer.
Vettons is different because they ensure that their products are off the highest quality. Okay, maybe we are overselling that a little bit. They are just making sure that the products that are sold on their platform are genuine things from their third-party merchants.
That also means you will not see questions of whether items are genuine in the comment sections. Everything is ensured to come from partner brands. In turn, each brand ensures that their products are up to a certain standard, that is quite normal.
Of course, like other platforms too, you get the promo items or items with the lowest prices presented to you in the first page. Thing is you need to be shopping or browsing around a little bit for the algorithm to understand your purchase patterns and preferences. We can get into that a little more later.
What is even more interesting is that Vettons promises delivery within 24 hours for each item you buy. This is something that is not offered on most of the platforms in Malaysia. That means if you might need something urgently, Vettons can deliver if they have the item you want that is.
Now we get to the algorithm. They are touting a very clever interface that learns what you do and what you purchase and personalise the shopping experience to you. They are also looking to make the platform more interactive than just you shopping for things. After all, “customer satisfaction” is the main goal.
In some sense, what Vettons promises us as potential customers are not technically radical new things. They are looking to make things just a little smarter for us, shoppers. We do appreciate new things though.
Vettons is available for free on Google’s Play Store and Apple’s App Store now. For more information on Vettons, you can visit their website.
