Dell’s Latitude line up has been on that has had its focus on empowering a mobile work force. That focus remains ever present in their newly refreshed line up. With the current global situation, Dell’s innovations have been pushed to the forefront; some of which enable a remote workforce, empowered by technological advancements that make sense for productivity.
One of the innovations that has taken centerstage for Dell is Dell’s Unified Workspace on the Latitude. The approach to having a single, unified workspace whether working remotely or in the office allows higher productivity and less downtime. In fact, users are able to access documents, files and more remotely with their Dell Latitude setups. Setup and maintenance of Dell’s Latitude is a non issue for IT departments as they are able to image new setups remotely and have peace of mind as they are able to automate and utilise AI technology to keep everything up and running.
2020 Latitudes Have the Same DNA with More Power and Personality
This year’s Latitude line up keeps the same ethos but brings along with it a whole slew of new technological advances that allow it be more versatile and enable different workflows. The new Latitude mobile workstations come with a slimmer build, the same strength and pack more of a punch. The members of the refreshed line up come with nearly bezel-less, high resolution displays, slimmer silhouettes and some even come with multimode functionality.
This year, Dell’s Latitude line up is spearheaded by the Dell Latitude 9000 series. A new, ultra premium line up which comes with more functionality for increased productivity and versatility. The new Latitude 9510 and 9410 are the built to enable a mobile workforce with multimode versatility. The new laptops come with built-in AI that learns the usage and work patterns of the user and adapts intelligently to extend battery life and even keep sensitive documents private. The AI is able to reduce the hassle of signing in with ExpressSign-in while locking the PC as soon as the user leaves the desk. Both also support stylus input with Dell’s active pen.
The Latitude 7000 series has been redesigned for a more mobile and versatile workforce. The heroes of this redesign is the detachable 2-in-1 7210, and the multimode 7310 and 7410. The thinner, lighter form factor of the Latitude 7210 allows users to be more productive on the go and even adapts for constantly moving workflows with its tablet mode. The detachable keyboard allows for more robust work when needed. The multimode 7310 and 7410 allow users to adapt on the go with light-weight, multimode form factors.
Pricing & Availability
Globally, the Dell Latitude series will be available starting from May 19, 2020. Pricing per the table.
| Model | Starting Price | Availability Date |
| Latitude 9510 | USD$1,899 (MYR8,269.46) | May 19, 2020 |
| Latitude 7410 | USD$1,499 (MYR6,527.60) | May 19, 2020 |
| Latitude 7310 | USD$1,499 (MYR6,527.60) | May 19, 2020 |
| Latitude 9410 | USD$1,799 (MYR7,833.99) | May 19, 2020 |
| Latitude 7210 2-in-1 | USD$999 (MYR4,350.44) | May 19, 2020 |
In Malaysia, it will hit shelves at the End of June.
| Model | Starting Price | Availability Date |
| Latitude 9510 | MYR7,269 | End June, 2020 |
| Latitude 7410 | MYR6,879 | End June, 2020 |
| Latitude 7310 | MYR5,699 | End June, 2020 |
| Latitude 9410 | MYR5,249 | End June, 2020 |
| Latitude 7210 2-in-1 | MYR6,769 | End June, 2020 |
