ZTE Corporation currently is one of the biggest players in telecommunications and mobile internet solution provider for both consumers and enterprises. If some of you remember the TM Net Streamyx days, ZTE is the chosen provider for most of the network technology employed for that broadband internet service. That is also why the blue coloured modem that you have at home at the time had a ZTE branding on it; it is from ZTE after all.
The chinese firm has been playing a big part in the digitalisation of Malaysia if you have not yet noticed. Alongside some manufacturers and solution providers they play key in catapulting the digital industry in Malaysia and pushing digital revolution in the country. That is why they had their Virtuality, Opennes, Intelligence, Cloudification, and Internet of Everything (VOICE) Towards 2020 Summit. It is ZTE’s platform that is (quite obviously) focusing on Malaysia’s 2020 vision.
In this summit ZTE opens up about their M-ICT 2.0 strategy that focuses on bringing enterprises in Malaysia into the digital work space. In this M-ICT 2.0 strategy they are showcasing 5G preparation solutions, content enhancement, flexibility solutions, and plans to further grow the consumer market in Malaysia.
We are, like it or not standing at the edge of 4G LTE technology. We have reached its limits and pushing it through 4G+ or some might know it at LTE+ which offers slightly improved speeds and stability on the network. Which means that the next step for us is 5G. The focus on that is quite literary Internet of Things (IoT), and not on speed as network providers say. However speed increments are still huge over 4G. Transformation to 5G technology is proving to be interestingly difficult though. This is where ZTE comes in with their Pre-5G Massive MIMO solution. It offers speeds in excess of 400Mbps. That is quite a lot faster than what we get from the current 4G LTE+. What’s even better about this solution is that it is compatible with current 4G solutions, unlike full 5G solutions which require network providers to build new terminals.
What’s more ZTE showed that with a large data platform terminal based on the Pre-5G technology they can enhance contents for consumers and enterprises even further. They call this the Big Video 4K+ solution. This not only enhances the video projection or video experience for users of the technology but it allows enterprises to analyse their consumers and push out relevant content and create more targeted marketing strategies for each of their customer segment. Enterprises can even create more personalised contents and interfaces through this solution.
As seen from 5G technology, flexibility becomes a problem with technology. As new technologies come, certain things have to go and that could cost a little bit of time and, to corporations, money. So ZTE showcased as well their ElasticNet 3.0 solution. This solution centers around future proofing industries and companies. It sets to ensure that the digital space in Malaysia can evolve quickly and can be re-engineered to always fit the most current solutions as painlessly as possible. This solution has its foot mostly in cloud computing but the effects are boundless for network technology. It helps companies adapt to the most current network technology easily without needing to replace what they already own or implement.
Of course, ZTE is also one of the smartphone market and manufacturing players. The summit obviously showed what they had launched in the market to participants and visitors alike. The showcase of their devices is mostly a statement that ZTE is committed to assist and facilitate Malaysia’s digitization efforts. So that is nice. Press release after the break.
ZTE to Help Malaysian Businesses Seize
Opportunities in Digital, Open, Sharing Economy
Announces New M-ICT 2.0 Strategy at VOICE Towards 2020 Summit that addresses global trends
KUALA LUMPUR, 22 November 2016 – ZTE Corporation, a major international provider of telecommunications, enterprise and consumer technology solutions for mobile Internet, today underlined its commitment to help Malaysian businesses progress towards a digital economy as it unveiled its latest M-ICT 2.0 strategy at the inaugural ZTE VOICE Towards 2020 Summit.
As network data traffic is rapidly growing in these years, operators in Malaysia face a number of challenges when converting from a traditional service model to a data service and the requirement for new technologies and new service has greatly increased. During the summit ZTE showcased its latest products and solutions to key business leaders and owners that addresses five key trends that ZTE predicts will influence and determine future industrial development over the next four years. Under the acronym VOICE, the five trends are Virtuality, Openness, Intelligence, Cloudification, and Internet of Everything.
Building the Bridge to 5G
To exemplify VOICE and its fundamental elements in driving digital growth and transformation, ZTE exhibited its Pre-5G Massive MIMO solution, a flagship product of its Pre-5G offering and winners of the “Best Mobile Technology Breakthrough Award” and “CTO Choice Award” at the Mobile World Congress 2016. In a commercial network, the single-carrier peak
rate of the Pre-5G Massive MIMO technology can exceed 400 Mbps, therefore increasing spectral efficiency by four to six times as compared to that of existing 4G networks. Fully compatible with existing 4G terminals, the Pre-5G Massive MIMO technology enables users to continue enjoying a high-speed broadband experience without changing their terminals.
Big Video Best View
ZTE highlighted its Big Video 4K+ solution, which provides intelligent operation and intelligent maintenance based on a big data platform. With powerful data mining and analysis, management, and scalability, the solution offers customers a visualized online maintenance management (OMM) portal and end-to-end intelligent fault location to improve terminal users’ video experience. Meanwhile, the intelligent operation platform supports precision marketing, targeted advertising, personalized EPG, as well as providing data support for innovative digital services required by industries such as medical care, education and travel. The solution’s big data based multi-dimension user analysis and modelling capability provides reference for users when making operation-related decisions.
Rebuilding the Future of Network
ZTE showcased its ElasticNet 3.0 elastic network solution, including its perspective on future-oriented network re-architecture and the practice of its massive application, which receives widespread interest from the industry. Within ElasticNet 3.0 ZTE proposes its perspective on future-oriented network re-architecture, which can be concluded as ‘one centre, dual-engines and triple-layer re-architecture’. The network will be re-architected to a cloud virtual data center (vDC)-centric next generation telecom infrastructure and facilitated by the technological advantages of
software defined networking (SDN) and network function virtualisation (NFV). This will re-define the architecture of cloudified telecom network and achieve the re-architecture of infrastructure layer, business logic layer and orchestration layer (triple-layer re-architecture).
Extending success to the smartphone market
Building on their success in telecommunications, enterprise and consumer technology solutions, ZTE Corporation has been expanding their business in the smartphone market, having invested approximately 15% of total profits annually on research and development to design innovative products that enhance consumer lifestyles.
The successful launch of Blade V7 Series in May 2016 this year in Malaysia, which saw more than 20,000 units being sold in less than a month, also the market reception of flagship ZTE AXON 7 series which in collaboration with DOLBY ATMOS, has been quite remarkable. It has been named the winner of the 2016 IFA Product Technical Innovation Awards – “Breakthrough in Smartphone Audio Innovation” by IDG and German Industry and Commerce Ltd. It underlined ZTE’s presence in both the international and local markets with its range of premium yet affordable smartphones.
Jeff Zhou, Managing Director of ZTE Southeast Asia said, “ZTE believes M-ICT2.0 will play critical roles in the ongoing global economic transformation and cause far-reaching impact for the new future. To date, we have made substantial breakthrough in the Malaysian market, and as we continue to ramp up our effort laid out in our M-ICT 2.0 Strategy, we look forward to helping Malaysian businesses seize opportunities in digital, open, sharing economy.”