In less than five years time Xiaomi has achieved much success, much more than what any of us could have predicted. In fact Xiaomi made their rapid growth look so easy compared to what brands like Samsung, HTC, and Motorola have built over so many years. Even more than that they managed to keep growing in the ever competitive industry of technology. All these successes that they have achieved so far though are excluding the North American and European markets. They are considered the top tier market when it comes to the technology industry and their consumption of technology says it all.
Hugo Barra, Xiaomi’s current executive in a recent interview with BBC described the Chinese company as having “insane ambitions”. Perhaps that is what propels Xiaomi to such great heights that we are seeing right now, but when talking about entering the European or North American markets they are a little sheepish. Though they might seem to be ready to enter the top tier markets right now they are holding back and says that their entry could be in another few years due to the height of competition in the market space.
Hugo Barra notes in the BBC interview that they are currently focusing on developing their brand in Asia and other parts of the developing regions and that they can create more impact at that side of the world. That much though is true, with their premium grade products being offered at almost cost price compared to what they can get from top tier manufacturers. He proceeds to describe the work ethics of Xiaomi’s employees as comparable to no other; employees in Xiaomi pulls longer than 12-hour shifts on a daily basis without fail. Shows the dedication of the employees to achieve their collective dream no? Despite the dedication shown though the executives at Xiaomi thinks that they are not yet ready to hit the North American and European giant markets. We at techENT do believe in them though and can only imagine what they can achieve the moment they enter those giant markets.