Last month, we talked about how XiaoMi had plans on taking over sites outside of the Asian market namely Brazil, France, U.K., and the U.S. We reported that they will have ‘beta’ stores that will only sell XiaoMi accessories. While the plan is being public, there’s not much news regarding the plan. Here’s an update for their plan in the U.S. specifically.
Hugo Barra, Global VP of XiaoMi, had spoken to Re/code recently, and re-emphasized on the launching of the Mi Store. He said that the store will be the first step for XiaoMi to enter the U.S. market – creating awareness of the brand with their low cost but higher end accessories like the Mi band (which is only US$15) and their headphones.
I’m pretty sure that the U.S. market is starting to get to know XiaoMi – I mean, they have risen to be one of the biggest smartphone manufacturers in such a short time. Surely that will make some headlines, no? But of course, Barra has mentioned that there are differences between the current market that XiaoMi is in and the U.S. market. They are aware of the differences, and time is not a factor that they are worried about.
According to Barra, he thinks that the customers in the U.S. region tend to be less affected by the price. It is noted that currently, the U.S. market is favoring the low cost but high end type of products. There’s also a different carrier market in the U.S. as compared to the Asian market. The latter problem is what they have to focus on more in the future.
For now, however, XiaoMi is planning to continue with their pricing model in all regions where their phones are being sold – it is believed that it showcases the company’s value for monetary aspect. When they advance in the U.S. region, they also have to deal with building up decent customer services based on the country. XiaoMi’s CEO said to address the issue, it might take several years to be properly setup.
So all in all, you won’t be seeing XiaoMi smartphones anywhere near U.S. yet. However, you’ll see their accessories first. It’s still clear that XiaoMi is still focusing towards Indian market to participate in one of the industry’s fastest growing markets.
What do you think of their advancement plans? Do you think they’re being too careful? Or do you think that the slow and steady wins the race? Let us know in the comments below! We at techENT will bring more coverage for their advancement plans in the future, so stay tuned to us!