Just as Apple and Samsung seem to be calling it quits in long litigation battles, it seems Apple may be picking a fight against XiaoMi who is now known as “the Apple of China”. It might just be that the Cupertino company is gunning for the Chinese tech giant for imitating Apple designs and presentation style.
Jony Ive who is the design chief at Apple, stated at a Vanity Fair tech event that XiaoMi’s acts of imitation are equivalent to that of theft. According to Ive:
“I’ll stand a little bit harsh, I don’t see it as flattery. When you’re doing something for the first time, you don’t know it’s gonna work, you spend 7 or 8 years working on something, and then it’s copied. I think it is really straightforward. It is theft and it is lazy. I don’t think it is OK at all.”
XiaoMi however, are known for not keeping quiet and before long, you had a battle of words. Lin Bin, the co-founder and president of XiaoMi asked Ive to use the smartphones made by the Chinese manufacturer before he opened his mouth. Lin Bin even offered to ship one to Ive for free. I really wonder how Ive feels about the comeback since he has yet to respond. But this could just be the start of a long battle just waiting to explode. In that case, popcorn please!
XiaoMi is continuing its expansion to global domination and as it expands, I’m quite sure Apple’s stress level is going higher and higher. The day in court between these two tech companies is something that looks to be inevitable right now. Samsung might just be able to smile and walk away while XiaoMi takes its place.