It’s a time of big change for Microsoft with newly appointed Chief Executive Officer, Satya Nadella, fully taking the reigns of the company. It seems like the first steps in Nadella’s plans for Microsoft will be a rebranding effort for their phones.
The first inklings of the change surfaced with the release of the Windows Phone powered HTC One M8 which was launched as the One (M8) for Windows. The device has since set off a flurry of rumours that Microsoft is rebranding their Windows Phone platform. These rumours come in light of recent changes over at the company including efforts to merge its Windows RT platform and the Windows Phone platform into a single cohesive platform. The move makes sense given that the relatively unpopular Windows RT platform shows little difference to its Windows Phone cousin. In addition, this move would make Microsoft’s Windows operating systems more ubiquitous across platforms with a single identity. This is further supported by pictures of device brandings which seem to have dropped the Phone in Windows Phone.
Change is also headed for Microsoft’s Windows Phone flagships, the Lumia line of devices. According to recent reports and leaks, the Nokia brand name looks to be fading from the market in time for the upcoming Christmas holidays. The rumour surfaced sometime towards the end of last year when Microsoft entered a transition period between CEOs. The rumours began gaining steam earlier this year when rumours of an Android powered device being made by Nokia. You may be wondering what’s going on especially since Microsoft supposedly bought over Nokia for a whopping USD$ 7.17 billion (RM 23.19 billion). That’s true, however, Microsoft purchased only the mobile manufacturing arm of Nokia. Microsoft also swiftly renamed the Nokia factory with its own. The devices, however, continued to carry the Nokia name. This looks to be ending with images leaking of the bezels of upcoming devices having Microsoft emblazoned on it. This is further supported by some retailers in Malaysia who claim that the Nokia X devices are no longer going to be sold as they transition from a Nokia to a Microsoft Store.