The world we know today is very different. We live in a world where they say knowledge is not just power. We live in a world where knowledge is easily accessible and available for not very much money. You can even learn to work with your hands from YouTube for free.
We also live in a world where everything is interconnected. Everything we touch or do is connected to everything else. Kind of like the butterfly effect but not really.
Having that interconnectedness also does something to our useage pattern. They become a sort of data that can form information about us as users. That is also the world we live in today; a world where data is king, it is everything to us and the services we work with or purchase.
Everything is data – our age is data, where we live is data, how long we go online is data, our typing speed is data, what music we listen to at whichever time is data. These data is also collected everytime we go online; which is sort of 24 hours, seven days a week now with our smartphones. Oh, our screen time with our smartphones is data too.
These huge chunk of data can be beneficial to corporations in many ways. Do not get us wrong though. Companies collecting these sort of data can be very beneficial to us too. Why? The more they know about our usage patterns, preferences, tendencies, and such; the better they can tailor their services to us specifically. Call it violation of privacy, but you have to realise that we have signed a portion of our privacy away when you register a FaceBook account, or purchase a data activated smartphone. We call it personalisation of services; we like it.
Data Data Data
So, yes; back to data. Data is very important for these companies. But it is not just data about us that is important for these organisations. Their business activities produce data all the time. Any recorded documentation, or transaction are forms of data for them. These data is also important to these companies to tell the stakeholders the health of the company itself. These data can form information that may break or make the company for the next year or so.
The companies collect so much data that Big Data industry is expected to realise an extra US$430 billion in revenue to all companies that can successfully use the estimated 37% of useful data floating in the digital world (IDC estimation). Even cloud is expected to be much bigger in the future as it should be. As companies grow in unbelievable rates they would need plenty of storage quickly and to be as accessible as possible; cloud is the only solution. In that, it is estimated that 92% of all organisations are already moving their data into cloud in 2017. That was 2017. By 2020 IDC also estimates that the amount of available data in the digital space will grow to about 4 Zettabytes (4 billion Terabytes).
Imagine if all these data fall into the wrong hands. Imagine your information getting to the wrong hands. Then there is the fact that these companies deal with so much data that they might miss out a huge chunk of their data in the system, or somewhere in the cloud. Imagine an outage, that is estimated to cost data centers about US$9,000 per minute.
The other day we learned that only 4% of the internet is what we see everyday; emails, the normal news websites, your forums, eCommerce, and apps. The rest of it is something we do not see at all everyday; the deep web and the dark web. According to Veritas, one of the world’s leading tech security solutions providers, data in an organisation is a little bit like that.
They say that about half the data stored in an organisation’s storage is dark data; meaning data that are not used or seen anywhere in the surface. These data takes up plenty of space of the organisation’s storage without any significant benefits. Mostly because the organisation do not really know how to deal or segregate the data. They could remove the data, right? Well, they could; if they knew the data existed at all. Most of the time these part of the storage gets abandoned and untouched for so long nobody believed they existed at all. That is what you call terrible data management.
What To Do? How Do We Manage it?
Veritas has a solution though. 50% of storage is not a small portion to go to waste. With their 360 Data Management suite companies can optimise their storage solution and reserve the spaces to cater to more useful data. In that sense the Veritas solution helps identify the sort of data needed by the company, how to collect it efficiently and effectively, and use the data. The solution can even recommend the sort of storage or allocate the storage that is required by the collected data. Well, of course the decision to collect these data and use them is as good as the person running the show. Still, Veritas believes that their solution would help minimise the amount of dark data contained in an organisation’s storage.
That is not all though, the Veritas 360 Data Management Suite is a data protection solution too. It is a single implementation solution that covers both an organisation’s cloud and legacy storage. That, and it is a solution to recover and find use for all the dark data contained in the storage. Perfect for an emerging company with consistently increasing workloads.
It even manages data across different cloud platforms. They call it multi-cloud data management. Veritas helps companies manage and combine data from up to 59 cloud providers, if required. If you need to migrate from one cloud platform to the other, the 360 Data Management solution makes it easy to control everything from Veritas’ interface.
On top of that Veritas’ 360 Data Management Suite is a very powerful tool to segregate and categorise your data. Much like an AI program the solution will automatically identify data and segregate them to useful or relevant categories for you to form beneficial information. The program even knows when the data is sensitive and put them all in one place for users to manage and protect it from unwanted access. What about time sensitive data? Data that you only need for a certain period of time? Veritas can even identify that via the organisation’s parameters and push it into temporary spaces and delete them after required period.
What all these does for organisations is save costs in storage spaces and maximise their storage occupancy. That is the whole goal in the first place right? Optimised storage space and data usage.
The Beautifully Ugly Digital World
We live in a dangerous and open digital world today. All these things may seem very menial to us, something that might not affect us. You have to see it this way though; our data is one big part of the pool of data used by organisations. Our data is being used to serve us better. They can also be used against us if handled wrongly or used by the wrong parties. So data protection is very important. You would like more personalised and relevant contents too of course, and that is where data management comes in. You do not want to be lost in the sea of unused data and get weird ads that is offensive to you do you?