The Unwanted: Samsung’s Super AMOLED
While Samsung hails its Super AMOLED to be the best displays in the market, everybody else went on to buy products from Samsung’s competitors in display technology. The Super AMOLED displays made by Samsung, arguably are the best proven displays you can get on a smartphone. With that, Samsung equips most of its flagships with one. The result? Probably the best looking, sharpest, most vibrant displays in the smartphone business. It is then proven to be liked by plenty of consumers too. Despite all that though, the only current smartphones sporting Samsung’s Super AMOLED displays are their own’s.
So why, despite all its proven success and amazing performance, have other OEMs avoid using their products? Samsung doesn’t say. It could be that the displays cost slightly more than the LCDs offered by competitors, it could be that the other OEMs just do not care about the displays or they think the LCDs have served its purpose and it would be enough for now. There are some OEMs that are using the AMOLED technology though; Motorola and Nokia are using AMOLED displays but they are using their own technology and own manufactured displays too on their phones, not the Super AMOLEDs offered by Samsung.
It does look horrible from this one single stand-point, it is not the whole picture though. While the display division is not doing so well, the whole group is; through their smartphone sales, television sets and plenty of other consumer electronic products. So even when one division is not doing so well Samsung is still expected to report profits for the second quarter. It pays to be on top.