Twitter Acquires ZipDial
ZipDial is a mobile service where it allows users to make phone calls to receive contents when data services are not available for the users. The contents includes notifications, audio and text messages. Recently, Twitter has announced that Twitter and ZipDial, a mobile service company based in Bangalore, India, has entered an agreement to let Twitter acquire Zipdial.
A reason for acquiring ZipDial and its service is that it can help Twitter reach for more users around the globe as well as allowing users to stay updated with the latest information even when the users don’t own a smartphone.
Through this acquisition, Twitter has said that it is significantly increasing their investment in India. They also expressed India as a country where they see “great growth”, and of which brings them a new engineering office in Bangalore, India. The agreements of the acquisition, however, was not disclosed.
As told by Twitter, ZipDial is an easy way to engage publishers or brands “by making a toll-free ‘missed call’ to a designated phone number.” As the users make the ‘missed call’, they will receive either a voice, SMS or an application notification if the inbound content and further real time engagements through their phone. For example, the contents may be Tweets from famous Twitter users including celebrities, politicians as well as athletes, sport scores, and much more.
What do you think the features of ZipDial? If you haven’t had data plans or a smartphone, would you use this service? Let us know what you think about it in the comments below!