Toshiba’s Approach to Wearables, Not What You Expect.
Toshiba participated in the recent CEATEC in Japan and in that exhibition have shown a new item that will mark Toshiba’s move to enter the fray of wearable gadget. The device would be the Google Glass-esque type of device which actually resembles the Google Glass but much bulkier and dare I say uglier. Fortunately, or unfortunately depending on how you see it, we as consumers will not be sold this Google Glass-esque device though. Toshiba said that they are planning to market this specifically to businesses instead. It does make sense, plenty of players in the consumer technologies market pulled out of the market as profit margin decreases over time with consumers demanding lower average selling price of everyday items.
There are no mentions on the kind of hardware this device will be packing but there is no camera for sure. Toshiba comes out to say that this will serve mostly for notifications which means that the camera will not be needed. Also most of the apps being demoed in through the device are focused on warehouse management and security, geared for businesses. The weirdest thing about this wearable is that the device is not fitted with a dedicated processor. To make it work you need to connect it to other devices you might want to use using the device. That means it will work more like a projector instead of a piece of independent gadget.
marketing this device to businesses actually is a smart move also for the reason of the lack of strong competition in the field. To make it more versatile and more widely acceptable they have announced that they will do a goggle version of the device.