Anyone heard of Safer Internet Day? Us too! Well, to be fair it is not exactly a big thing. It happens on the 5th of February of every year since year 2004 as a part of the EU SafeBorders initiative. This thing is started by an organisation called Insafe networks. So it has been going on a while for now. This year’s slogan is “Together for a better internet”, hence inspiring TikTok’s #BetterMeBetterInternet tag. So for this year, the focus is on making the internet a safer and better place for youngsters.
Yes, TikTok participated in the Safer Internet Day this year and as of 19th February, 2019 announced their partnership with various Malaysian Non-Government Organisations (NGOs) for a better internet in Malaysia. TikTok, if you have not seen any of their ads on Facebook, or Instagram, is another Social Media platform that caters to public sharing short-form videos. Technically it allows anyone with a smartphone and the app to be content creators in their own time and via their own creativity. On the app users can use any of their pre-loaded music and recording modes to create and sort of contents to their hearts content or even easily replicate the trending videos. In some sense, it is an even more powerful tool than YouTube, or Instagram, or even Snapchat. That was reflected by its popularity in 2018 when it became the most downloaded app of the year.
So, #BetterMeBetterInternet. What is it? In short it is a collaboration in between P.S. The Children Malaysia, Yayasan Generasi Gemilang, Majlis Kebajikan Kanak-Kanak Malaysia, and TikTok to make the internet better for the children of Malaysia. When we talk about internet here, we are talking about more than just going on browsers to Google whatever. We are talking about everything that we do online these days. It can be anything from online chat services, internet browsing, and especially social media.
The focus of the campaign is to spread awareness and ultimately educate stakeholders regarding online safety in Malaysia itself. Ultimately it is for the kids; to protect them, to educate them, and to safe them. Despite that though the larger part of internet users are people like us; so it is technically up to every single one of us to make the internet safer for not just the kids, but for everyone as well.
On TikTok itself, the #BetterMeBetterInternet campaign spawns new stickers that users all over the world can use to support the movement. There is some hashtag stickers on TikTok that supports Cyber-bullying prevention like #Cyber-Bullyiong, #Trolls, #Haters, and what not. There are of course positive tags as well to support positivity on the internet like #Respect, #likes, #Creativity, and so on and so forth. There is also an in-app quiz that would help users be aware of how they can keep themselves safe online. Of course there are also avenues where you can report any sort of misconducts on TikTok app.
TikTok is available to download on both iOS and Android from the Apple App Store and Google Play Store respectively. The app is free on both the platforms too. The in-app quiz is also an online contest where users who answer all the questions correctly stands a chance to win special prizes. Winners will be contacted via in-app push notification for prize delivery details. The Safer Internet Day campaign on TikTok will be running for two weeks.