Tag Archives: WOM

PR Newswire

LILYSILK Partners with Leading Nonprofits to Celebrate National Nonprofit Day, Empowering Communities and Promoting Sustainability

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NEW YORK, Aug. 17, 2024 /PRNewswire/ — LILYSILK celebrates its 14th anniversary and Brand Month this August and proudly commemorates National Nonprofit Day on August 17 by announcing two new partnerships with the World Woman Foundation and I Support The Girls. Additionally, LILYSILK continues its collaboration with longstanding partners, including National Breast Cancer Foundation®, Baby2Baby, and One Tree Planted, demonstrating a sustained commitment to community support and environmental sustainability.

National Nonprofit Day serves as a reminder of the collective efforts of individuals and organizations to create a more equitable and compassionate world, highlighting the critical role in addressing societal issues, promoting social justice, and providing essential services to those in need.

Credit: I Support The Girls
Credit: I Support The Girls

LILYSILK is thrilled to partner with the World Woman Foundation as their sustainable fashion partner. This collaboration aims to empower women across North America and Europe by promoting sustainability and leadership through the use of sustainable silk products.

“We are thrilled to partner with LILYSILK, a brand that shares our commitment to sustainability and women’s empowerment,” said Rupa Dash, CEO of the World Woman Foundation. “This partnership is a significant step towards creating a more sustainable future while uplifting women worldwide.”

LILYSILK proudly supports I Support The Girls (ISTG) by donating over US$8,000 worth of bras to promote dignity for all. Dana Marlowe, founder and Executive Director of ISTG, expressed enthusiasm for the partnership: “LILYSILK’s generous donation enables us to support hundreds of individuals in need.” ISTG collects and distributes essential items to women experiencing homelessness and distress, fostering dignity and confidence.

Since 2022, LILYSILK has been a steadfast supporter of National Breast Cancer Foundation®, contributing over US$5,000 and US$43,000 worth of eye masks to aid women undergoing breast cancer treatment.

LILYSILK continues its support for Baby2Baby, helping the organization continue to provide essential items like diapers. In celebration of Mother’s Day this year, LILYSILK helped Baby2Baby distribute 250,000 diapers to mothers and their babies. Additionally, in 2023, LILYSILK partnered with One Tree Planted to plant 35,000 trees in Brazil and Mexico, reaffirming their commitment to sustainability and reforestation efforts.

“We express our deepest gratitude to our nonprofit partners who enable us to make a positive impact,” said David Wang, CEO of LILYSILK. “By collaborating with nonprofits, we underscore our commitment to sustainability and community empowerment.”

PR Newswire

3D Printing Trailblazer ELEGOO Announces Initiative to Boost Women’s Roles in STEM

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SHENZHEN, China, March 8, 2024 /PRNewswire/ — In celebration of International Women’s Day, ELEGOO, a trailblazer in the 3D printing industry, has initiated a project dedicated to inspiring and empowering women in the fields of Science, Technology, Engineering, and Mathematics (STEM). This long-term endeavor is designed to highlight their stories and encourage a greater number of women to participate in these fields.

Annika Mordelt, a PhD researcher in neuroscience and immunology, is one of the women featured in the project. Specializing in stem cell disease modeling, Annika innovated a strategy for co-maturing immune cells and neurons from stem cells last year, enabling developmental interaction studies.

Throughout her research, Annika Mordelt has found 3D printing technology to be an invaluable tool. “In the field of stem cell research, scientists are engineering and 3D-printing with biomaterials to create platforms for the cells to grow in,” she said. “By adjusting parameters, we can create different platforms to study cell growth, proliferation rates, and general function in different environments. That can be customizable with the 3D printing.”

“Especially for students, during lectures or presentations, it’s nice to let people see the actual models we are doing. Not merely as 2D representations on a screen, but in their full 3D splendor, brought to life by 3D printers,” Annika explained.

Annika also discussed her journey’s challenges. She once equated scientific prowess with being less “girly”. However, her growth in the scientific world led to a realization: her off-work interests don’t define her research quality. Ultimately, it’s the research quality that matters, she doesn’t need to be less “girly” to excel as a scientist.

Moreover, Annika encourages other women in scientific research to be bold and try new things. “Don’t let anyone tell you what you can do or what you cannot do,” she said. For women who underestimate themselves and stick to mastered areas, Annika said, “you can learn and grow into things. Trust yourself more and dive into the things that you always wanted to know more about it.”

Rebecca Ngau, branding director of ELEGOO, said, “as a 3D printing leader, we’ll continue to highlight the achievements of women in the field. Our goal is to promote gender equality and diversity, inspiring more women to delve into STEM and the exciting realm of 3D printing.”

For more information, please visit http://www.elegoo.com/. 

PR Newswire

Cicada Innovations appoints Dr Katherine Woodthorpe as Chair, progressing diversity in STEM and deep tech

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SYDNEY, Sept. 28, 2023 /PRNewswire/ — Australia’s flagship deep tech incubator Cicada Innovations has appointed Dr Katherine Woodthorpe AO FTSE FAICD as its new Chair, resulting in one of Australia’s flagship and longest-standing deep tech institutions now being helmed by two women for the first time in 23 years.

Dr Katherine Woodthorpe & Sally-Ann Williams
Dr Katherine Woodthorpe & Sally-Ann Williams

Dr Woodthorpe will replace outgoing Chair, Andrew Rothery, who occupied the role for almost 8 years alongside CEO Sally-Ann Williams. Mr Rothery will now dedicate his valuable skills and experience to his extensive portfolio of board and committee roles.

Dr. Woodthorpe brings 30+ years’ experience commercialising technologies across a broad range of critical industries, including environmental and climate science, renewable energy, and healthcare.

She is a serial Chair, non-executive director (NED), CEO, director, and President, and recently became the first woman elected as President of the Australian Academy of Technology and Engineering (ATSE).

Notable former board roles include the Antarctic Climate and Ecosystems CRC, Sirtex Ltd, Australian Renewable Energy Agency (ARENA), the Antarctic Science Foundation, the Commonwealth Government’s National Climate Science Advisory Committee which developed the “Climate Science for Australia’s Future” report, Natural Hazards Research Australia, and Fishburners.

She still retains NED roles at the Great Barrier Reef Foundation, RACE for 2030 CRC, AnteoTec Ltd, and Bioplatforms Australia.

Dr Woodthorpe played a key advisory role in creating the home of Cicada Innovations, formerly named the Australian Technology Park or “ATP”, and now known as the South Eveleigh precinct. She was also on the advisory board of Cicada Innovations even before it was named ATP Innovations.

Her appointment demonstrates the strength, capabilities, and critical role women can and must play in deep tech and STEM which, according to Cicada Innovations, will be critical to Australia achieving its full potential in commercialising the critical technologies that will create the industries of tomorrow.

Sally-Ann Williams, CEO of Cicada Innovations, said: “Having a female trailblazer join Cicada’s board with the sheer breadth and depth of experience Katherine brings is a strong signal to everyone that there is a critical role for women to play in leadership in this crucial sector.

“Katherine understands the architecture, leadership and advocacy needed at a national level to facilitate growth in complex economies founded on science and engineering businesses. I believe she will help to elevate Cicada Innovation’s role not just nationally but also internationally.

“We need more women and people from underrepresented backgrounds in STEM and deep tech, because their skills, capabilities, experience, and different ways of thinking drive better decision-making and outcomes. Creating visibility around this also helps to remove the stereotypes and artificial barriers that tell the world there isn’t a place or role for women in STEM. This is patently untrue. Everyone is welcome, and everyone is needed.”     

Dr. Katherine Woodthorpe, incoming Chair of Cicada Innovations, said: “Australia is still struggling to find enough scientists and engineers to ensure we hold our place in an increasingly tech-orientated future. If we don’t encourage half the population to view STEM as a fulfilling career – and then create an environment where this is actually the case – then we are wasting half of our nation’s brain power.

“As the adage goes, you can’t be what you don’t see. In this context, the more normalised and uncontroversial we make it for women to occupy senior roles in STEM, the more girls and young women will see that there are genuine career opportunities awaiting them too.

“I look forward to the day when no one actually notices that there are two women at the helm of deep tech because it has become commonplace, a fact of life. As we strive towards this, I look forward to working with Sally-Ann to enable more deep tech entrepreneurs to achieve their full potential, while cementing Cicada Innovations as the leading deep tech incubator in the region.”

Andrew Rothery, outgoing Chair of Cicada Innovations, said: “Women have been under-represented in so many areas of business and public life, and we are all the poorer for it. We have to remedy this, if we are to achieve our full potential as a nation.

“I wholeheartedly welcome Dr Woodthorpe to Cicada Innovations. She brings significant experience and skills to the board table. I am confident that she will help elevate Cicada Innovations to another level of impact in the deep tech commercialistion space.

“In my time here, I have had the privilege of working with two exceptional CEOs, Petra Andrèn and Sally-Ann Williams. Both of these extraordinary women have excelled in their role of advancing the interests of deep tech commercialisation in Australia. It’s difficult to speak about deep tech commercialisation in Australia without referring to Cicada Innovations in the same sentence. If there is a place for women to be championed and encouraged into deep tech and STEM more generally, it’s undoubtedly in this organisation.”

According to The state of STEM gender equity in 2023 report, women make up only 37 percent of enrolments in university STEM courses, hold just 15 percent of STEM-qualified jobs, and earn 17 percent less than men in STEM fields overall.

Women also occupy just 23 percent of senior management roles in STEM, however this figure drops to a concerning 8 percent in the C-suite.

Cicada Innovations (www.cicadainnovations.com) is the home of deep tech in Australia. Founded in Sydney, Cicada Innovations has a 23-year track record of developing deep tech ventures that tackle some of the world’s most pressing problems. Cicada’s national incubators, commercialisation training, and community brings together the entrepreneurs, scientists, business leaders, and policymakers to solve complex challenges with deep tech like the future of human health, food security and the climate crisis.       

Since its inception more than two decades ago, Cicada has seen an unprecedented $1.3 billion in exits from six deep tech ventures, and has helped over 300 companies raise more than $1.8 billion in funding. It has twice been named the ‘Top Incubator in the World’ by the International Business Innovation Association and has delivered commercialisation training to thousands working in the science and technology sectors.

PR Newswire

UN WOMEN’S HEFORSHE ALLIANCE CALLS TO RESPECTFULLY DISRUPT THE PATRIARCHICAL STRUCTURES AND STATUS QUO

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Amid a growing pushback against women’s rights, leaders from across government, business, non-profit and academia step forward to respectfully disrupt status quo and accelerate progress toward achieving gender equality at UN Women’s HeForShe Summit. 

NEW YORK, Sept. 22, 2023 /PRNewswire/ — Alongside the United Nations General Assembly, key stakeholders from the global private and public sector gathered at UN Women’s HeForShe Summit to reinforce commitments, share innovative solutions, and increase collaboration across sectors to achieve gender equality.

UN Under-Secretary-General and Executive Director of UN Women, Sima Bahous, delivered opening remarks. UN Women/Ryan Brown
UN Under-Secretary-General and Executive Director of UN Women, Sima Bahous, delivered opening remarks. UN Women/Ryan Brown

With a growing pushback against women’s rights, institutions and individuals have an increasing role and responsibility to play in the pursuit of gender equality. As a key moment along the midpoint for Generation Equality, the world’s leading initiative to boost investment and implementation of gender equality, the HeForShe Summit calls for everyone to play their part and respectfully disrupt the patriarchal status quo that holds us back from closing current gender gaps.

 “It should particularly alarm us that the attitudes of young men seem to be going backwards, unfortunately,” said Sima Bahous, UN Under-Secretary-General and Executive Director of UN Women. “A UN Women-supported survey showed that 58 per cent of young men aged 16-19 believe that men are better political leaders than women. How then will we achieve equality of women’s leadership?  Nearly 1 in 4 young men believe that there are acceptable instances to hit a partner or spouse.  How then will we end the scourge of violence against women?”

Ms. Bahous praised the HeForShe Champions from across government, business, non-profit and academia for stepping forward and taking action as gender equality advocates and allies. “Our corporate champions have increased participation of women in their Boards to a minimum of 40 per cent. This is commendable”, she said.

The Summit was marked with a spoken-word performance by poet, activist and artist, Rupi Kaur, who premiered her unpublished poem “to believe in equality”, as well as a musical performance by pianist, composer and activist, Chloe Flower.

Throughout the event, leaders reiterated a resounding call to action to respectfully disrupt. Michael Roberts, CEO of HSBC US and Americas, and Maha AlQattan, Group Chief Sustainability Officer of DP World, urged business leaders around the world to introduce mechanisms for accountability in making gender equality a business priority. Dr. Joy Buolamwini, Founder of the Algorithmic Justice League and author of Unmasking AI, and Dr. Sasha Luccioni, recently named one of MIT Technology Review’s 2023 35 Innovators Under 35 in Artificial Intelligence, both reinforced the need to balance progress of Artificial Intelligence with the threat of perpetuating and deepening gender bias. Masculinity experts such as Richard Reeves, nonresident senior fellow at the Brookings Institute and President of the American Institute for Boys and Men, as well as Michelle Terry, CEO of Movember, called for a new model of masculinity – one that inspires solutions and reframes the gender equality conversation away from a zero-sum game.

The recent UN Women and UN DESA report, “Progress on the Sustainable Development Goals: The Gender Snapshot 2023” shows that progress on gender equality is way off track and demonstrates the need of an additional USD 360 billion in investment per year to achieve gender equality and women’s empowerment by 2030. The mission of the HeForShe Alliance is not only to inspire strategic investment, but ultimately to respectfully disrupt patriarchal structures that sustain and perpetuate gender bias and its manifestations throughout industries, governments, nonprofit organizations, universities, and everyday lives.

Join the conversation: Follow @HeForShe @UN_Women on Twitter using the hashtag #HeForSheSummit

About UN Women
UN Women is the United Nations entity dedicated to gender equality and the empowerment of women. A global champion for women and girls, UN Women was established to accelerate progress on meeting their needs worldwide.

For more information, visit www.unwomen.org. 

About HeForShe:
Created by UN Women, Heforshe is a solidarity movement for gender equality that invites men and boys to act for a more equal world. HeForShe provides targeted platform where a global audience can engage and advocate for the achievement of gender equality in our lifetime. The movement invites people around the world to stand together as equal partners to craft a shared vision of a gender-equal world and implement specific, locally relevant solutions. For more information, visit: www.HeForShe.org/en.

 Media Contacts: 

Janine Kandel, UN Women – janine.kandel@unwomen.org, media.team@unwomen.org

Kiri Jo Ginnerup, UN Women – kiri.ginnerup@unwomen.org

Poet, Activist and Artist, Rupi Kaur, delivered a spoken-word performance. UN Women/Ryan Brown
Poet, Activist and Artist, Rupi Kaur, delivered a spoken-word performance. UN Women/Ryan Brown
PR Newswire

Conversation with Jane | Spain Welcome Travellers to Explore Off-The-Beaten-Path

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Through the “Conversation with Jane” series, Trip.com Group CEO Jane Sun will engage leaders and individuals from diverse backgrounds and industries – with one goal in mind: an open discussion on the most trending topics.

MADRID, July 19, 2023 /PRNewswire/ — In this edition, the focus is on tourism, a topic close to Jane’s heart and one relevant to Spain’s Secretary of State for Tourism, Rosana Morillo. During their meeting in Madrid earlier this month, the two leaders exchanged views on tourism, technology, among other topics.


From “sun and beach” tourism to a quality-focused industry

Spain is one of the world’s most-visited countries in the world, according to the country’s official statistics. After the pandemic, Spain’s tourism has seen a strong rebound, with two famous destinations, Barcelona and Madrid, listed in the top five most-booked summer destinations by Trip.com’s European customers.

“The travel forecast for this summer season is spectacular,” Ms. Morillo shared with Ms. Sun. “The number of visitors has surpassed the pre-pandemic level, and most importantly, travellers are spending more on travel this summer when compared to 2019.” However, Ms. Morillo added that the quantity of visitors isn’t their only focus. Currently, Spain’s tourism strategy has evolved from “mass, sun and beach” tourism to sustainable and quality tourism.

“Spain has a diverse range of landscapes and culture. While we have well-established destinations, we need to focus not just on increasing the number of visitors to these places but also on improving the quality of their experience. We should also aim to attract more travellers to explore off-the-beaten-path destinations,” said Ms. Morillo.

Having visited various parts of Spain, Ms. Sun agreed that the country has many hidden gems waiting to be discovered, adding that Trip.com Group has been preparing for the return of Chinese travellers to Spain since the outbreak of the pandemic. The online travel service provider has launched successful campaigns to keep customers interested in the country through content marketing strategies. These include influencer campaigns on its travel content platform, launching an official StarHub account for Spain, and creating curated lists for customers to explore travel inspiration in Spain.

While Spain has always been one of the most popular destinations for Chinese travellers, has there been a shift in their travel patterns or preferences in recent years?

Ms. Sun said, “The new generation of Chinese travellers seeks authentic and unique experiences in Spain. We provide them with the most exciting travel inspiration and reliable recommendations through our advanced technology and marketing capacity.”


Technology reshaping the future of tourism

Technology is revolutionising the tourism industry, and Trip.com Group is leading the way by using cutting-edge AI technology to enhance the customer experience. In 2016, the company pioneered the widespread adoption of AI technology for customer service, and over 75% of flight and hotel-related issues raised by customers are resolved through the AI chatbot today, without the need for these customers to speak to a customer service agent.

Earlier this year, Trip.com launched “TripGen”, a real-time AI travel assistant that provides users with instant suggestions on pre-trip decisions and in-trip arrangements. This innovative tool has made the entire travel process more enjoyable and stress-free.

Ms. Morillo agrees that technology is transforming the tourism industry in all aspects, not only from the stages of pre-booking, booking, and customer service, but it is also reshaping the ways of talent training and destination development.

“Technology will not only change the way people buy products but also the future of destinations. For example, we have seen many cities implementing technologies to direct the flow of passengers and improve mobility in the city, which will ultimately enhance the travel experience,” Ms. Morillo commented.


Women are the backbone of an organisation

Ms. Morillo assumed the State Secretary for Tourism role in December 2022, following a successful career spanning multiple sectors, including software, investment banking, and hospitality. “I think everybody should work in the public sector at some point in his or her life, because you can give back to the society and make a difference,” said Ms. Morillo.

Ms. Morillo is a strong advocate for gender equality in the workplace and encourages more women to take up leadership positions. “While the gender ratio in middle management teams in Spain is equal, it becomes increasingly unbalanced at higher management levels. This needs to change,” Ms. Morillo shared.

The Spanish government recently approved a draft Equal Representation Law that aims to promote more equal representation of women and men in politics, business, and other spheres of public life. While Ms. Morillo views this as a positive step, she believes that more needs to be done to create a truly gender-inclusive workplace.

Ms. Sun agrees and believes that striving for equal gender representation in senior management teams is the right thing to do and will lead to more rational and considerate decision-making for governments, companies, and organisations.

“With more than half of Trip.com Group employees and one-third of middle managers being female, women are the backbone of our business,” said Ms. Sun. “I look forward to further enhancing the figure in the near future.”

During their discussion, Ms. Sun also shared with Ms. Morillo’s the Group’s recently launched Childcare Subsidy programme. Under this new scheme, full-time employees with newborn children after 1 July 2023 will receive a subsidy of RMB 10,000 for each child on their first, second, third, fourth and fifth birthdays. The Group plans to invest RMB 1 billion as subsidies to support its employees in family planning and promote working families.

Over the years, Trip.com Group has introduced several family-friendly policies, including hybrid work and assisted reproduction benefits.

“As we have always said, our employees are our greatest asset. The launch of this new initiative is a testament to our commitment to supporting our employees to achieve their family and career goals,” said Ms. Sun. “Going forward, we will continue to create family-friendly workplaces across our various offices.”

About Trip.com Group

Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner and Qunar. Across its platforms, Trip.com Group helps travellers around the world make informed and cost-effective bookings for travel products and services and enables partners to connect their offerings with users through the aggregation of comprehensive travel-related content and resources, and an advanced transaction platform consisting of apps, websites and 24/7 customer service centres. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group has become one of the best-known travel groups in the world, with the mission “to pursue the perfect trip for a better world”. Find out more about Trip.com Group here: group.trip.com.

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PR Newswire

Visa champions women’s success with new campaign for FIFA Women’s World Cup Australia & New Zealand 2023™

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SINGAPORE, June 27, 2023 /PRNewswire/ — To support women’s empowerment in the region, Visa is launching a “Behind Every Number, There’s A Story” campaign timed around the upcoming FIFA Women’s World Cup Australia & New Zealand 2023™ to inspire women to leverage sports to overcome life’s challenges.

This campaign revolves around stories of Team Visa athletes celebrating their experiences on and off the pitch in the journey to the FIFA Women’s World Cup. Every milestone, from playing in a grassroots community to defending national colours on the field, is accompanied by meaningful numbers that bear a story. This campaign aims to highlight the power of human potential in overcoming adversity, and inspire other women to achieve their personal goals and aspirations.

According to Visa commissioned research[1], 40 per cent of aspiring women entrepreneurs struggle with a lack of confidence when it comes to starting their own businesses. Obstacles range from juggling multiple responsibilities and experiencing cultural biases that significantly impact their self-esteem. However, 74 per cent of women entrepreneurs recognise the positive impact of engaging in physical activities on running their own business, such as helping them to boost confidence and developing skills to become a good business owner. 43 per cent of respondents reported that participating in sports enhances their competitiveness.

“At Visa, we are a data-driven company that analyses numbers for meaningful insights. Beyond the 260 billion transactions[2], we seek to celebrate the individual stories of the people we serve. From game statistics to jersey numbers – we celebrate how these figures reflect accomplishments of each Team Visa athlete, both on and off the field,” shared Danielle Jin, Head of Marketing, Visa Asia Pacific. “By showcasing examples of women who have transformed their accomplishments into successful business ventures, we hope to inspire other women across the region to pursue their dreams and turn their passions into thriving enterprises.” 

Empowering women through sports

As a purpose-driven company, Visa strives to remove barriers and connect more people to the global economy. Our longstanding focus on supporting women’s economic advancement is one example of how we bring our purpose to life. As the first FIFA Women’s Football Partner, Visa strives to foster greater equality by addressing the challenges women face in various areas, including sports and business, creating playing fields that are truly level for all women and girls.

During the FIFA Women’s World Cup Australia & New Zealand 2023™, Visa will award 64 grants to women small business owners, with one grantee being selected after each match and from the same market as the Player of the Match. Whether the Player of the Match is a player from first-time entrant Panama, or a veteran from the defending champion U.S. team, a woman small business owner in the Player of the Match athlete’s home country will receive a grant to help towards her own goals. The funding ranges in value from $5,000 for the 48 first round matches up to $50,000 for the final. The winning small businesses will be announced live at the athlete trophy presentation.

About Visa

Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com. 

[1] Market research “Playing to Win: Sports as a Catalyst of Women’s Empowerment and Development” was commissioned by Visa and conducted by Kantar research agency in the following markets: Australia, New Zealand, Mainland China, the Philippines, Vietnam.

[2] For the 12 months ended March 31, 2023; includes payments and cash transactions
PR Newswire

The Right Earbuds for Lady Girls — Baseus AirNora 2

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Baseus AirNora 2 is Winner of the iF DESIGN AWARD 2023.

HONG KONG, June 10, 2023 /PRNewswire/ — Leading consumer electronics brand Baseus’ new exclusive earbuds, the AirNora 2, have won the 2023 iF Design Award, the Oscars of industrial design.


The charging case, with its candy-colored velvet texture, is not only aesthetically pleasing but also practical. It comes equipped with a built-in mirror, making it an ideal companion for ladies who need a quick makeup touch-up on the go. Furthermore, the earphones themselves are incredibly lightweight, providing a comfortable and barely-there feel — Make-up Mirror Wireless Earbuds for Lady Girl.

Exclusive Fit for Women Ear Shape

AirNora 2 is tailored to fit women users’ ears, weighing only 0.15oz, and with a  mini-yet-secure design for a snug and secure fit even wearing them for a prolonged period. This attention to detail is crucial, as discomfort or irritation can quickly kill the buzz even with the best features and sound quality.

Smooth & Stable Connection 

Featuring the latest Bluetooth 5.3, Baseus AirNora 2 ensures the utmost experience without connection stability issues whether listening to one’s favorite song, or having a phone call. According to Baseus, connection stability is crucial as any flaw will ruin the entire experience, no matter how amazing the sound quality or how immersive the experience could be.

In addition, Bluetooth 5.3 offers an instant pairing as quick as the lid is opened after the initial pairing, and reduces power consumption as well.

3D Listening Immersion

The -42dB ANC active noise canceling filters out ambient noise right out of the charging case, whether users’ are taking public transportation, in a coffee shop, or anywhere surrounded with unwanted noise. It also features BISA Baseus Intelligent Spacial Audio, a technology self-developed by Baseus providing a concert-like 3D augmented listening immersion as if the entire band were performing right in front.

Moreover, the AirNora 2 of course supports fast charging in an hour, multipoint connection, “find by buds” on Baseus App, a style dedicated to female customers, and a giftable packaging, making it an ideal gift for someone special in your life.

About Baseus

Baseus is a consumer electronics brand founded in 2011 bearing in mind “Simple for More”, creating seamlessly practical and aesthetic products for young tech enthusiasts. It integrates design, research and development, as well as production and sales. For more information, please visit https://www.amazon.com/dp/B0C4T4SYZS

Media Contact:
Name: Roy Liao
Phone: +1 213-512-7063
Email: pr@baseus.com

PR Newswire

Diane Wang Emphasizes the Significance of Digital Tools in Boosting Women Entrepreneurship at the 2023 BRICS Women’s Leadership Forum

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BEIJING, June 7, 2023 /PRNewswire/ — To deepen business cooperation and promote women entrepreneurship among BRICS countries, the China Council for the Promotion of International Trade (CCPIT) and the China Chamber of International Commerce (CCOIC) held the 2023 BRICS Women’s Leadership Forum on June 5 in Beijing.

Diane Wang, Member of BRICS WBA China Chapter, Founder, Chairperson & CEO of DHGATE Group, attended the panel discussion themed “She Leads in Digital Transformation”, along with Nobukhosi Dlamini, CEO of Bahati Tech, Mônica Pinhanez, CEO of Zeka Digital Education, Jingjing Xu, Chair of the Board, Meridian Smart Health Technology Beijing Ltd and Ayesha Nazneen, COO of Apollo Telehealth Services. Shen Yueyue, Vice Chairperson of the Standing Committee of the National People’s Congress, the All-China Women’s Federation chairperson, Ren Hongbin, Chairman of CCPIT, Siyabonga C. Cwele, South Africa’s ambassador to China, Lebogang Zulu, rotating chairperson of BRICS WBA, Group CEO of AV South Africa, and business representatives from BRICS countries including South Africa, Russia, Brazil, India, attended the forum.

Diane Wang Emphasizes the Significance of Digital Tools in Boosting Women Entrepreneurship at the 2023 BRICS Women
Diane Wang Emphasizes the Significance of Digital Tools in Boosting Women Entrepreneurship at the 2023 BRICS Women

MyyShop stages numerous budding women entrepreneurs

“We have to face the severe situation that there are still high barriers for women to gain knowledge,” said Diane during the forum, drawing participants’ attention to a survey carried out last year by the APEC Business Advisory Council in which 63% of women respondents from MSMEs reported a lack of professional skills while more than 50% expressed a strong need for training in digital tools. “All parties are in action, but I would like to reiterate to strengthen multilateral cooperation in the digital capability building for women, help women to access digital skills in a practical way to realize entrepreneurship,” she added.

To lower the barriers for women to participate in e-commerce to an absolute minimum and provide a powerful digital tool for young women entrepreneurs to grow their social commerce business, DHGATE launched MyyShop in 2020 as a pioneering social commerce platform. MyyShop provides digitalization tools and step-by-step support to empower creators, influencers, and individual entrepreneurs with social influence to effortlessly monetize their influence on social platforms. Put simply, users can “Share to Earn” by selling through shoppable feeds or leveraging influencer marketing on social platforms.  

Diane shared the story of Sonya, a Russian woman’s story to allow participants to have a full picture of how MyyShop works to help women stand on their own feet. Sonya is an international student studying in China. She once modeled part-time but gave that up when COVID-19 hit. Fortunately, she started to learn e-commerce knowledge and skills on MyyShop and tried to recommend wigs to her followers, which were shipped by MyyShop suppliers. Now, her monthly revenue is above USD 400,000, which not only allows her to pay her tuition fees but also allows her to partly support her family.

“This is a touching story that makes us believe that if we provide training to women and connect them with resources, they can better participate in the digital economy and make themselves better off. “

For women entrepreneurs, MyyShop addresses complex supply chain challenges in cross-border e-commerce using innovative technology and services. This enables women to leverage their strengths and actively participate in the digital economy with equal opportunities.

“We should strive to harness and utilize the latest technology. I look forward to seeing more women-led entrepreneurial enterprises effectively leverage the power of social networks and new technologies,” said Diane, pointing out the infinite potential of digital transformation.

A new women empowerment community to come

Diane appealed for different organizations among BRICS countries to cooperate with and promote outstanding women role models to inspire more women worldwide, foster an environment of public opinion that supports women entrepreneurs, and let women see the limitless potential of the digital economy.

To encourage the global women community to stand up, raise their voices, and break old stereotypes, Diane is in the process of establishing an international women empowerment community. “The road for women to form and grow a business is long and difficult,” said Diane, who founded DHGATE in 2004.

“If someone can guide budding entrepreneurs as mentors, allowing them to learn from their valuable experience, such women are more likely to succeed,” she added. This community will serve as a platform for women to support each other, giving them the opportunity to learn new skills, acquire new resources, realize their potential faster and better, and let the world see “Her Power”.

This new community initiative follows the APEC Women Connect platform initiated by Diane in 2016. As an APEC-endorsed program, the platform aims to empower women, especially young women, to realize entrepreneurship through digital solutions, including inspirational sharing, practical learning, effective recognition, and awards.

“We will continue to persist with this project and continuously expand its influence to drive and assist more women entrepreneurs,” said Diane.

During the 2023 BRICS Women’s Leadership Forum, the BRICS Women’s Development Report for 2023 was also published to provide an overview of the current state and progress of women’s development in these countries.

About DHgate

Founded in 2004, DHgate has become the leading B2B cross-border e-commerce marketplace in China. Through our global operations and offices, including in the USA and UK, we reach millions of people with trusted products and services. As of December 31, 2022, DHgate served more than 59.6 million registered buyers from 225 countries and regions by connecting them to over 2.54 million sellers in China and other countries, with over 34 million live listings on the platform annually. For more information, please visit dhgate.com and follow @DHgate.com

About MyyShop

MyyShop is a pioneering social commerce platform launched by DHGATE Group that allows effortless selling on social media. MyyShop aims to provide content creators with online store creation tools, as well as AI-powered, tailored product recommendations that their audience won’t be able to resist, allow them to sell with confidence knowing the products are in demand and backed by a world-leading supply chain that delivers to increase earnings quickly. For more information, please visit MyyShop.com and follow @MyyShopOfficial

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JD.com and APEC Women Leadership Forum Co-Launch Report on Women’s Contributions to Sustainable Consumption and Production

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BEIJING, Jan. 17, 2023 /PRNewswire/ — APEC Women Leadership Forum, the premier platform on fostering women’s economic empowerment among the 21 economies of the Asia -Pacific Economic Cooperation (APEC), and JD.com co-launched the “APEC Report：Observation of Women’s Value in Sustainable Consumption and Production,” which adopted extensive surveys and consumption data to examine the role of women as both producers and consumers in advancing sustainability.

The report found that women are instinctively leading the green consumption path with their actions, and their shopping choices often determine the consumption patterns of each household. Meanwhile, women demonstrate prominent leadership in driving the “Sustainability/ SDG / CSR” fields in the corporate world.

Shopping greener “before you know it”

Based on the results of a survey conducted by JD.com’s Consumption and Industry Development Institute on over 2,000 respondents on the topic of responsible consumption, women weigh “environmentally friendly” as a much higher consideration than men when considering products. In fact, it is the only factor on which they outscored men, whereas the latter showed comparatively more concerns for other factors such as brand, culture, and price.

Interestingly, when being asked about the concept and their understanding of sustainable consumption, female respondents gave themselves more moderate ratings than male did, with only 49.75 percent choosing “understand very well” and “understand,” while 31.19 percent opted for “not sure.” However, their feedback on actual shopping choices unveiled a stronger tendency towards energy saving, trade-in, replaceable and recyclable products, especially in the categories of home appliances, furnishing and decorations, office supplies, car accessories, footwear, health products and more. These results demonstrate that women may have a deeper understanding about the concept of sustainable consumption than they give themselves credit for, as they are more likely to choose sustainable products instinctively.

When asked, “Which player is more important in promoting sustainable consumption?” Forty-four percent of female respondents chose “consumers” over “product makers” （30 percent）, and “circulators” (27 percent). Female respondents also showed higher approval of producers for behavior categories including offering job opportunities, supporting disadvantaged groups, proper waste handling and more.

Shaping sustainable producers with “SHE Power”

With more and more enterprises setting up the dedicated function of “Sustainability/ SDG /CSR,” the role to implement these initiatives is mainly led by women, accounting for over 60 percent in surveyed companies that have set up such dedicated departments, and 82 percent in other companies that have relevant positions, according to APEC Women Leadership Forum’s research on women business leaders, in a new attempt to study women’s role as producers in sustainable consumption.

According to the surveys on which the report is based, women leaders demonstrate stronger focus on long-term value and innovation for sustainable solutions, with respondents expressing that they started formulating relevant thinking 6 to 10 years ago (30 percent). A majority are driven by the factors of “enterprise development need” (76 percent), “inspired by global trends” (73 percent), and “guided by domestic policies” (73 percent). 

The report also noted that it is urgent for the whole society to enhance awareness of responsible consumption and production amid global uncertainties in order to continue making progress toward the Sustainable Development Goal. Meanwhile, how to strike a balance between the Goal and enterprise ROI, and the lack of unified ESG standards, talents and corporate capacities, all pose threats to this course.

As a leading supply chain-based technology and service provider, JD.com is committed to collaborating with upstream and downstream partners and the whole society to collectively build a more productive and sustainable world. JD.com’s green supply chain efforts, known as the “Green Stream Initiative,” have so far engaged more than 300,000 enterprises in carbon reduction activities ranging from packaging, warehousing, transportation, product recycling and more. On the demand side, the company introduced the “Green Impact Initiative” in May 2022, which made nearly a million kinds of products on its platform more identifiable with environmentally-friendly labels, in order to raise awareness among its hundreds of millions users.

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PR Newswire

Yadea Celebrates Mother’s Day with #LegendaryMom Social Media Campaign

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MUNICH, May 8, 2022 /PRNewswire/ — On Mother’s Day, Yadea, a leading electric two-wheeler brand, is celebrating moms around the world with the launch of its #LegendaryMom social media campaign, incorporating a new Mother’s Day video and a poster. At the center of Yadea’s Mother’s Day campaign is an energetic rap that embodies the brand’s youthful spirit and pays homage to the diverse identities of the modern mom.

“Mothers are not defined solely by the fact that they have children. Mothers have multiple identities in life: they can be family contributors, stylish women and eco-living advocates. As a brand, Yadea has always recognized and supported the plethora of roles that modern mothers occupy in our lives. This film pays tribute to the idea that all mothers around the world are absolutely and unquestionably legendary,” said Aska Zeng, General Manager at Yadea.

A celebration of the modern mom, Yadea’s #LegendaryMom campaign asks audiences to reflect on the diverse roles their mom played, and continue to play, in their lives, from educator to businesswoman and advocate for sustainable living. As their first teacher, mothers are the ones who help kids navigate every aspect of the world, from changing their diapers to helping them study for the big high school exam and enabling them to thrive professionally as they head off to work. They shape children into their best selves – as the rap says: “All your good qualities, they’re hereditary.” Finally, as a “true boss” lady and “real go-getter,” Yadea acknowledges that modern moms are eco-warriors that take action and use sustainable means of transportation to ensure the next generation become leaders in protecting the earth.

Yadea’s #LegendaryMom video launched across the brand’s social media platforms on May 8, 2022, alongside a dedicated Mother’s Day post, which celebrates the diverse roles mothers play, and invites its audience to share pictures to celebrate their own #LegendaryMom on social media.

As a reflection of Yadea’s continued efforts to empower mothers around the globe, the #LegendaryMom campaign forms part of the brand’s larger commitment to support moms as they raise their little ones. Yadea helps mothers guide their children to understand and protect the most important mother of all – Mother Earth – and makes life easier for parents with innovative products, such as its unique kids series. At the same time, Yadea consistently incorporates outstanding award-winning design into its products, including the 2020 Red Dot Design Award winner C1S. This combination of form and function enables children to appreciate and pursue beauty, while assisting mothers to look stylish in their busy daily lives.

As a champion of women everywhere, Yadea steadfastly recognizes and supports the diverse roles that moms play in the modern world. Looking ahead, the company will continue to create green, eco-friendly products that support #LegendaryMoms and accompany children to “Electrify Your Life” as they grow.

About Yadea
Yadea is a global leader in developing and manufacturing electric two-wheel vehicles including electric motorcycles, electric mopeds, electric bicycles and electric kick scooters. To date, Yadea has sold products to 60 million users in over 80 countries, and has a network of 40,000+ retailers worldwide. With a mission to help people “Electrify Your Life”, Yadea continues to invest in R&D, production and global expansion to build a shared and sustainable future for humankind.

For more information, visit our:
Official Website: https://www.yadea.com/
Facebook: https://www.facebook.com/Yadea.Official
Instagram: https://www.instagram.com/YADEA.GLOBAL/
Twitter: https://twitter.com/YadeaGlobal

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