Data privacy and security is a big topic. It is also something Apple and Google, the world’s largest tech firms, have been working on for a long time. Over time, Google and Apple have both separately introduce new measures and policies for their developers to improve on security and giving more privacy access to their users. In their latest policy update, Google might make things easier for you if you wish to opt out or finally delete an app you no longer want to use.
As of yesterday, Google has introduced a few key initiatives for their Google Play store for 2023 and beyond. In their latest blog update, they are looking to achieve a few things with their initiative an policy update. Ads is still a big thing for Google, but they are looking to soften ads served to users. You are not getting any less ads, but Google seems to limit the amount of data that you share with apps and therefore shared across ad algorithms.
Google is also introducing a new Play Integrity API that is supposed to better protect their developers and the IP that comes with the apps. Alongside the enhanced API, Google is also introducing Google Play SDK Index so that developers have better overview over their SDK uses. In all this, they also look to balance the experience for developers and users by ensuring that there are better policies in place to ensure that data collection is done as responsibly as possible. At the same time, they want to make Google Play even safer for children and families, all through the updated policy.
The biggest emphasis, at least according to another blog update, is allowing more data control for its users. It is not just about accessing and viewing more data than ever. While that is also a part of an improved transparency over users’ data, the policy update requires developers to allow their users to have even more control and deliberation with their own data on their selected platforms. It is also more than just allowing you to choose which data or hardware that the app gets access to.
Modern apps requires us to hold a virtual account with the provider’s platform to use. Even if you are using a Google account to sign into different apps, the platform technically creates another account for you just for their platform. If you wish to create a separate account, you can too via the apps. What most apps does not allow you to do though is to reverse that process. That is about to change.
In Google’s latest policy for developers, developers are going to be required to enable in-app account deletion or at least initiate the account deletion process via their apps. Google also requires the developer to allow the app deletion process and initiation to be done completely online too so that users do not have to reinstall an app just to delete their account. Since the account deletion process can be done completely via your app, you also do not have to access two different devices to delete your user data off their platforms.
With the policy as well, Google states that any account deletion must also be accompanied with a complete deletion of a user’s data from their database. In that case, users also get an option to either keep or delete their data from a developer’s database when their delete their accounts. There are going to be cases where developers might require data retention for security, fraud prevention, or regulatory compliance. In that case, the developer must clearly state that they will have hold your data for whatever reason they cite.
Google is looking to enforce their policy starting December 2023. They are allowing for extensions for developers up until May 2024. That also means that you can expect all your apps to include your account deletion feature from 2024 onward. Of course, this policy will not just affect Android users with access to Google Play. This most likely will also translate to users of other platforms since the policy does affect most developers that are on both Apple App Store and Google Play Store.